Netflix has announce the launch of a new mobile plan for India. At Rs 199 per month, members will be able to access all of Netflix’s content— uninterrupted and without ads— in standard definition (SD) on one smartphone or tablet at a time. This is Netflix’s fourth Indian plan, in addition to the existing basic, standard and premium plans.
Ajay Arora, Director, Product Innovation, Netflix, said, “Our members in India watch more on their mobiles than members anywhere else in the world- and they love to download our shows and films. We believe this new plan will make Netflix even more accessible and better suit people who like to watch on their smartphones and tablets—both on the go and at home.”
According to a FICCI-EY 2019 report, Indians spend 30% of their phone time—and over 70% of their mobile data—on entertainment. Netflix is investing heavily in Indian films and series across all genres and for all generations, including much-loved hits like Sacred Games, Chopsticks and Mighty Little Bheem. Thirteen new films and nine new original series are already in the pipeline.
According to Arora, Netflix continues to improve the mobile experience with features like Smart Downloads, mobile previews, and sharing to social media. “Most recently, we improved our Android app—by making the sign-up flow for new members and the app load more quickly on entry-level smartphones.”
Meanwhile, Netflix has also adjusted prices for its three existing plans. The Basic plan is now available at Rs 499 per month, Standard at Rs 649, and Premium at Rs 799 per month.