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Disney +Hotstar Leads the Disruption

admin   July 6, 2020

Though there is no doubt theatres will be winners as nothing in the world gives the joy of watching a movie on big screen, OTT has now become a new revenue making avenue for the film industry

Covid-19 has created a market which many OTT players were expecting only in 2023-24. In other words, the disruption has already begun in the Indian premium OTT space with Disney+ Hotstar announcing seven films to release on its platform.

Though there is no doubt theatres will be winners as nothing in the world gives the joy of watching a movie on big screen, OTT has now become a new revenue making avenue for the film industry.

“Producers who have already invested heavily in their films with theatrical revenue assumptions that are no longer feasible, will seek out all avenues available to recover their investment and to stay in business,” the Producers Guild of India had said in a statement last month.

Disney+ Hotstar is set to premiere seven Bollywood movies — which were originally slated for theatrical releases — from July 24 onwards, in a move that could intensify the battle between theatre owners and video streaming applications over movie releases.

These movies will be streamed between July and October this year, starting with late Sushant Singh Rajput-starrer ‘Dil Bechara’ on July 24. Other movies include Akshay Kumar-Kiara Advani’s ‘Laxmmi Bomb’, Alia Bhatt-Aditya Roy Kapur-starrer ‘Sadak 2’, Abhishek Bachchan’s ‘The Big Bull’, Vidyut Jammwal’s ‘Khuda Haafiz’, Ajay Devgn-Sanjay Dutt’s ‘Bhuj’ and Kunal Khemu’s ‘Lootcase’.

This comes after similar deals by rivals Amazon Prime Video that picked up seven Bollywood and regional films including Amitabh Bachchan-Ayushmann Khurrana’s ‘Gulabo Sitabo’ and Vidya Balan starrer ‘Shakuntala Devi’ for a direct-to-digital premiere and Netflix that picked up Janhvi Kapoor starrer ‘Gunjan Saxena: The Kargil Girl’.

‘Dil Bechara’ will be the first movie to premiere on Disney+ Hotstar, and in a bid to “commemorate late Sushant Singh Rajput’s invaluable contribution to Hindi cinema,” this movie will be available to non-subscribers of Disney+ Hotstar as well, the company said. The movie also features Sanjana Sanghi and Saif Ali Khan.

“Today as we launch Disney+Hotstar Multiplex, we find ourselves yet again at the cusp of making a revolutionary change by bringing the biggest Bollywood movies directly to millions across the country… Theatres are a special experience. So, they will always exist and thrive. But the potential of the industry can’t be capped by the number of release windows and theatres available. Our initiative will dramatically increase the number of films that can be made, giving film-lovers more films to enjoy and the creative community more films to make. We firmly believe that this will generate a massive momentum for more and different kinds of films to be made in India. It’s a win-win for all,” said Uday Shankar, President, The Walt Disney Company APAC, and Chairman, Star & Disney India.

“In the future, theatres and OTT will move in parallel. Both options offer their own strengths,” said Ajay Devgn, who will be seen in Bhuj: The Pride of India.

Hotstar, the largest OTT player in the country after Jio (35.5 per cent market share) with over 30 per cent share of the market, continues to attract more audiences, compared to global leaders like Netflix (9.2 per cent) and Amazon Prime (14.8 per cent) in India.

This move comes at a time when the ~20,000-crore-a-year Indian film industry is badly hit by lockdown of multiplexes and single-screen theatres —leaving it with no other avenue but to try and monetise the OTT platform.

There is still uncertainty over when movie theatres will be allowed to reopen across the country, after they were forced to shutdown in March this year, due to the Covid-19-induced lockdown. While the government has eased restrictions for businesses across various sectors, it is yet to provide a specific date for reopening of cinema halls.

According to estimates, there are over 250-million OTT users in India. This number is expected to surpass 450 million by 2022.


Shooting Locales in India – Gujarat

admin   July 30, 2019

Winner of Indian government’s national award for the ‘Most film-friendly state’ in 2016, Gujarat is increasingly becoming the most preferred spot for the tinsel world. Filmmakers wishing to offer the audience an ‘eastern’ experience can land in Gujarat

Incentives offered by Gujarat

  • Incentives are provided to –

(i) Producers – Direct cash subsidy – Rs. 5 lakhs-5 crores

(ii) Artists – Awards in 32 different categories; Cash awards – Rs. 11,000-2,00,000

(iii) Theatre Owners – Benefit of Service Charge of Rs. 10-14 per ticket

  • Film producers and their crew will have priority booking privilege and 50% rebate over the prevailing rates of rooms at government owned Toran hotels across Gujarat.
  • Assistance of up to Rs. 50 lakhs, and incentives up to Rs. 5 crores for securing awards for Gujarati films.
  • Children film and women empowerment related film given additional 25% financial assistance.
  • Further assistance in range of Rs. 2 crores-5 crores granted to Gujarati films that win awards at international stage.
  • Gujarati films that receive Government of India’s “Rajat Kamal” award given Rs. 1 crore reward.
  • Incentives on offer for winning an Oscar and other shortlisted prominent international film festivals.

Initiatives taken

  • A dedicated facilitation unit — TCGL Film Shooting Cell– established at Gandhinagar and Mumbai.
  • Single window clearance for film shooting permissions for all kinds of films.
  • Special attention to international film makers (feature, ads, series, etc.) in all aspects of shooting/production.
  • If decision on shooting application is not taken in seven days, permission is deemed to have been granted.
  • Free police arrangement is offered at open areas and public places. Local security clearances from police commissioner/district police is granted within seven days.

Shooting Locales

Saputara

Champaner

Mandvi, Bhuj

Gopnath beach, Bhavnagar

Somnath

Dwarka

Adalaj ni vaav

Modhera

Sarkhej Rouza

Junagadh

Lakhpat

Great Rann of Kutch

For More Information Contact
K. Biswas, Head Film Facilitation Cell, Gujarat Tourism
Tel: 079-23977200
Email: cinematic@gujarattourism.com
State Website: https://www.gujarattourism.com/filmtourism