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What’s India Looking for at European Film Market

admin   February 3, 2022

The virtual India Pavilion at Berlinale’s European Film Market (February 10-17) will provide Indian delegates (filmmakers, content owners, service providers) with an opportunity to meet and conduct business with leading members of the global film fraternity thus creating a global footprint for Indian Cinema.

Bracing mid-pandemic environments, global film industry representatives are looking forward for better times in the months ahead of 2022. The Ministry of Information & Broadcasting, in association with Confederation of Indian Industry, is participating in the 72nd Berlin International Film Festival and European Film Market, to project Indian cinema, facilitate syndication, market Indian films, shooting locales and film services in India. India Pavilion is already listed in the online European Film Market website (http://www.europeanfilmmarket.com) and you can request for meetings during EFM.

The 2022 edition of the European Film Market will take the form of an online market, providing a marketplace for film production sales and serves as one of the industry’s most important platforms for international sales agents, distribution companies, festival programmers and producers. The 72nd Berlin Film Festival will take place in physical format (for the sections Competition, Berlinale Special, Encounters, Panorama, Forum, Forum Expanded, Generation…)

India at EFM 2022

The objective behind India’s participation at European Film Market is to promote Indian films across linguistic, cultural and regional diversity so as to forge an increasing number of international partnerships in the realms of distribution, production, filming in India, script development and technology, thereby accelerating the growth of the film sector in India. The focus is to facilitate meetings between various stakeholders, production services and promote filming in India to the global producers.

In addition to the interactive sessions and select film screenings, the India spotlight at Berlinale will celebrate the best works of legendary filmmaker Satyajit Ray as part of his centenary year and screen few of Ray’s films to EFM delegates.

Some of the focus of the India participation at EFM would include — Co-Production Treaties, partnerships and invite global delegates for the 53rd edition of IFFI (November 20-28, 2022), ease of shooting films in India through Film Facilitation Office (FFO), that facilitates Single Window Clearance for filmmakers and provides the platform for ‘film tourism’ in India.

Presentation of market exhibitors

Once again, participants from all over the world will attend the EFM in Online platform. Global sales companies present their current film lineups and their upcoming films. Promotion agencies advertise films and talents from their countries, institutions provide information on funding options, and film commissions bring shooting locations and infrastructure into focus. These exhibitors will also be central to the digital market format. Market visitors receive access to the Participants Guide, digital newsstand (India focused Pickle Berlinale/EFM edition will be part of the digital newsstand) and the digital booths that contain the companies’ programme and events, and can make contact with the exhibitors. Exhibitors can use their preferred video conference systems for meetings.

EFM Industry Sessions: Comprehensive conference programme and EFM podcast

In addition, this year the market will also include a comprehensive conference programme: This will take place online on the EFM website (http://www.efm-berlinale.de) on all seven days of the market as a cooperative programme by Berlinale Series Market, EFM Industry Sessions — Shaping Change, Diversity & Inclusion, Sustainable Development and discuss the most pressing questions of the Future.

The Industry Sessions are thematically aimed at all representatives of the groups and sectors already established at the EFM: producers, distribution, documentary and series. The Sessions will dive deeper into relevant topics creating cutting-edge and interactive talk formats, workshops, matchmaking events and other networking opportunities all online within more than 70 events. Various networking formats will provide opportunities for targeted initiation of new business contacts. Some of the live streams will be accessible on demand after taking place.

The EFM podcast 2022 will reflect on one of the most urgent issues of our time: social sustainability in the film, TV and media landscape – with a specific focus on diversity & inclusion. “We will hear from hands-on activities and actions, new impulses and pathways. In addition, the second season wants to shine a light on the pressing question of how to foster a resilient industry, creating the necessary framework for a healthy life balance, reorganization, education and rethinking of the modus operandi that has already lasted for a long time in the film and creative industries,” says the EFM website.

EFM Startups

The eighth edition of EFM Startups will present innovative, international entrepreneurs working in the area of production, development and distribution in the film and audio-visual media industries at the online EFM 2022. The companies selected to participate in EFM Startups were carefully curated to showcase new ideas in the intersection between media and technology – be it in development, production, distribution or marketing – which are essential to the industry’s survival and future growth in a rapidly changing landscape.

Twelve companies participating in the EFM Startups 2022, will be invited to pitch their Startup to an audience of producers, programmers, financiers, sales agents and distributors; virtually attend a series of matched 1:1 with producers and other industry professionals and take part in selected EFM online market screenings and events.


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Make at least Ten co-productions in a year

admin   September 14, 2020

Stating that filming in India has now become easy, TCA Kalyani, Joint Secretary (Films), Ministry of Information and Broadcasting and MD, National Film Development Corporation, said Webseries and Television Series will also be included in the incentive package for co-production and film shooting.

Indian producers and filmmakers should work towards producing at least ten Co-Productions each year, stated TCA Kalyani, Joint Secretary (Films), Ministry of Information and Broadcasting and MD, National Film Development Corporation. She said this while participating in a webinar session for the formal inaugural of the India’s participation
at Toronto International Film Festival.

India’s virtual participation at TIFF is organised by the Ministry of Information & Broadcasting in partnership with Confederation of Indian Industry. India at Toronto 2020 activities include interactive discussions on filming, co-production, media services among others. Business to Business meetings and pitch sessions are also planned during TIFF.

In her opening address to delegates on the India-Canada opportunities in the filmed entertainment space, Kalyani underlined that the new rules of procedures that have finally been made by the Ministry of Information & Broadcasting will incentivize co-production, filming in India and go a long way in further strengthening Co-Production opportunities.

“Webseries and Television Series will also be included in the incentive package for co-production and film shooting,” stated Kalyani. The AVGC (Animation, Visual Effects, Gaming and Comics) Sector will also be part of the incentives provided under the Champion Sector for audio visual industry.

The lively, interactive panel discussion elicited number of participant questions. The participants in the panel included Kalyani, Apoorva Srivastava, India’s Consul General in Toronto, Rahul Rawail, film director and producer, Roger Nair, film producer from Toronto and Neerja Bhattia, Executive Director, CII.

The spotlight on India at Toronto will showcase Film in India, promote International Film Festival of India, India as a post-production hub, promote collaborations for films with international production houses and encourage Indian Panorama Films for sales and syndication .

The objective behind the participation is to promote Indian films across linguistic cultural and regional diversity so as to forge an increasing number of international partnerships in the realms of distribution, production, filming in India, script development and technology, thereby accelerating the growth of film sector in India.

India has its advantage at every filmmaking process. It has a strong domestic film industry across the country. More than anything else, India has access to world class technicians and equipment; amazing choice of locations to shoot any type of film. Skilled professionals are available across the country. India is gearing up for the 51st edition of International Film Festival Of India, Goa from 20 to 28 November 2020 (hybrid format).

The market potential for Indian content in Toronto is huge because of the strong presence of the Indian diaspora and great interest in Indian Cinema. India-Canada are in a co-production treaty and the delegation will explore opportunities to work on co-producing films with Canada.

India through various interactions, will promote ease of shooting films in India through Film Facilitation Office (FFO) that facilitates Single Window Clearance for film-makers and provides the platform for ‘film tourism’ in India.

In his address, Rahul Rawail said, “With India soon to offer financial incentives for co-production and filming under the champion sector, whole landscape of entertainment business is set to change. It will bring more and more co-production opportunities for India and global producers.”

Roger Nair said, “We have been in the business for 25 years. We see bright times ahead for India-Canada business collaboration. We have shot films without the co-production treaty- about 14 films with India now. So, we are very open to working with Indian producers and filmmakers in the new incentive programme.”


India Stand No. 19 Get the Best Out of Toronto

admin   August 30, 2019

The Ministry of Information & Broadcasting, Government of India, in collaboration with Confederation of Indian Industry (CII) has set up India Pavilion which will provide a platform to popularize Indian cinema in the overseas market and facilitate new business opportunities.

The objective behind the participation is to promote Indian films across linguistic cultural and regional diversity so as to forge an increasing number of international partnerships in the realms of distribution, production, filming in India, script development and technology, thereby accelerating the growth of film sector in India.

The Indian delegation, through various interactions, will promote ease of shooting films in India through Film Facilitation Office (FFO) that facilitates Single Window Clearance for film-makers and provides the platform for ‘film tourism’ in India. The delegation will showcase India as a post-production hub, promote collaborations for films with international production houses and encourage Indian Panorama Films for sales and syndication.

India has its advantage at every filmmaking process. It has a strong domestic film industry across the country. More than anything else, India has access to world class technicians and equipment; amazing choice of locations to shoot any type of film. Skilled professionals are available across the country. India is gearing up for the 50th edition of International Film Festival Of India, Goa from 20 November to 28 November 2019.

The market potential for Indian content in Toronto is huge because of the strong presence of the Indian diaspora and great interest in Indian Cinema. India-Canada are in a co-production treaty and the delegation will explore opportunities to work on co-producing films with Canada.

With 1500 feature films produced in the country, more than 900 television channels, 600 million internet users, 400 million smart phone users, India’s vibrant media and entertainment (M&E) industry provides attractive growth opportunities for global corporations.


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India Pavilion at Toronto International Film Market 2019

admin   August 20, 2019

The Ministry of Information & Broadcasting, Government of India, in collaboration with Confederation of Indian Industry (CII) is taking a delegation to the Toronto International Film Festival beginning September 5, 2019 in Toronto, Canada. The film festival will also see an India Pavilion which will provide a platform to popularize Indian cinema in the overseas market and facilitate new business opportunities.

The Indian Media & Entertainment industry delegation to TIFF 2019 comprises of filmmakers, directors and producers, service providers among others.

This year four Indian films are being screened at TIFF, including The Sky is Pink directed by Shonali Bose (Galas 2019), Moothon (The Elder One) directed by Geetu Mohandas (Special Presentations 2019), Jallikattu directed by Lijo Jose Pellissery (Contemporary World Cinema) and Bombay Rose directed by Gitanjali Rao (Contemporary World Cinema).

The objective behind the participation is to promote Indian films across linguistic cultural and regional diversity so as to forge an increasing number of international partnerships in the realms of distribution, production, filming in India, script development and technology, thereby accelerating the growth of film sector in India.

The Indian delegation, through various interactions, will promote ease of shooting films in India through Film Facilitation Office (FFO) that facilitates Single Window Clearance for film-makers and provides the platform for ‘film tourism’ in India. The delegation will showcase India as a post-production hub, promote collaborations for films with international production houses and encourage Indian Panorama Films for sales and syndication.

India has its advantage at every filmmaking process. It has a strong domestic film industry across the country. More than anything else, India has access to world class technicians and equipment; amazing choice of locations to shoot any type of film. Skilled professionals are available across the country. India is gearing up for the 50th edition of International Film Festival Of India, Goa from 20 November to 28 November 2019.

The market potential for Indian content in Toronto is huge because of the strong presence of the Indian diaspora and great interest in Indian Cinema. India-Canada are in a co-production treaty and the delegation will explore opportunities to work on co-producing films with Canada.

With 1800 feature films produced in the country, more than 900 television channels, 600 million internet users, 4000 million smart phone users, India’s vibrant media and entertainment (M&E) industry provides attractive growth opportunities for global corporations.


From Taj to Ajanta & Ellora 17 spots to be Developed as Iconic Tourist Destinations

admin   July 9, 2019

By Arun Kumar Das

Aiming at increasing footfalls of domestic and global tourists alongwith enhancing visitor experience, government announced development of 17 sites in the country as iconic tourist spots.

According importance to the tourism sector for job creation and GDP growth, Finance Minister Nirmala Sitharaman in her maiden budget speech announced that 17 sites across the country will be developed as model tourist spots.

The identified locales are expecting to attract not only tourists but also to boost film shooting for domestic and global filmmakers.

“The government is developing 17 iconic Tourism Sites into world-class tourist destinations and to serve as a model for other tourism sites. The Iconic Tourism Sites would enhance visitor experience which would lead to increased visits of both domestic and international tourists at these destinations,” she said in her maiden Budget speech.

Tourism Ministry got Rs 2,189.21 crore allocation for for 2019-20, an increase from Rs 2,113.48 cr in the 2018-19.

She also announced one hundred new clusters to be set up in 2019-20 to enable 50,000 artisans to come into the economic value chain.

“One hundred new clusters will be set up in 2019-20 to enable 50,000 artisans to come into the economic value chain. The Government will launch a mission to integrate traditional artisans and creative persons with the global market to obtain patents for them,” she added.

India, world’s seventh-largest country, is a paradise for tourists as it has high mountains of the Himalayas to the tropical greenery of Kerala, and from the sacred Ganges to the sands of the Thar desert.

Besides the vast country has more than one billion inhabitants are divided into two thousand ethnic groups and speak over 200 different languages.
According to the plan, these 17 sites have been identified in 12 clusters across the country — including Taj Mahal and Fatehpur Sikri (UP), Ajanta & Ellora (Maharashtra), Humayun’s Tomb, Red Fort and Qutub Minar (Delhi), Colva (Goa), Amer Fort (Rajasthan), Somnath and Dholavira (Gujarat), Khajuraho (Madhya Pradesh), Hampi (Karnataka), Mahabalipuram (Tamil Nadu), Kaziranga (Assam), Kumarakom (Kerala) and Mahabodhi Temple (Bihar).

Tourism Minister Prahlad Patel said that by mentioning these sites in her Budget address, the Finance Minister has drawn the focus on tourism.

“When 17 sites will be developed in such a big way, it will not only boost tourism, but also employment,” he said.

Apart from its size and population, India has an almost endless variety of cultures, landscapes, monuments and places to explore as there are ancient ruins, religious structures and diverse landscape to attract tourists.

Taking note of the rich tribal culture, Sitharaman said the government will take measures to ensure that the rich tribal culture of the country is preserved.

She also said a digital tribal repository will be created, in which photos, videos, details of origin, education, lifestyle, skill sets, traditional arts and other anthropological information will be stored.

In order to boost artisans’ income, the government will soon launch a mission to integrate traditional artisans and creative persons with the global market to obtain patents for them.

“With the objective of preserving rich tribal cultural heritage, a digital repository is developed where documents, folk songs, photos and videos about their evolution, place of origin, lifestyle, architecture, education level, traditional art, folk dances and other anthropological details of the tribes in India are stored. The repository will further be enriched and strengthened,” Sitharaman said in her speech.

There are endless collection of tourist attractions in India that will never cease to awe and fascinate the visitor.

Tourism Ministry has already launched the Swadesh Darshan scheme, under which thematic tourist circuits are developed and allotted Rs 1,106 cr for it while the PRASAD scheme, formulated to develop religious sites, got Rs 160.50 cr for the current fiscal.

However, there was no change in the 18-28 per cent Good and Services Tax despite the industry demands.

Meanwhile, tourism sector, considered an engine of economic growth and a significant contributor to GDP, registered a slowdown in 2018-19.

While foreign tourist arrival dropped to 2.1 per cent, forex from tourism plummeted to -3.3 per cent in 2018-19, according to the economic survey.

The survey showed that while outbound tourism increased by 9.5 per cent, it was more than double that of foreign tourist arrivals in India. Domestic travel and tourism market registered a slowdown from 12.7 per cent in 2016 to 2.4 per cent in 2017.

Taj Mahal, with a footfall of 5.6 million, attracted the most number of domestic visitors.

In May this year there were were 6,10,590 foreign tourists as compared to 6,06,522 in May 2018 registering a growth of 0.7%.

Foreign tourist arrivals during the period January-May 2019 were 45,45,883 as compared to 44,67,393 in January-May 2018 registering a growth of 1.8%.

Welcoming the announcement of new tourist spots in the budget, tourism expert Subhash Goyal said it would enhance tourism scope and experience for visitors.

However, Goyal said it should not be limited to 17 only and all demanded that all UNESCO World Heritage Sites should be made iconic digital experience.

Another expert Rajan Sehgal said some golf sites should also be taken up as part of golf tourism to attract increased footfalls of international golf players.