We wanted Goa to remember 50th IFFI ESG CEO Amit Satija

By Pickle  December 2, 2019

It wasn’t going to be an easy job to organize an international event, but for Amit Satija, CEO of Entertainment Society of Goa, who worked on the ground 24/7 to manage logistics in close collaboration with DFF, it was meticulous planning and collaboration with different departments that helped him organize a memorable 50th Anniversary of IFFI

A positive man, who looks for a silver lining in every situation, Amit Satjja, CEO of Entertainment Society of Goa, was a hard person to find while he was busy preparing to fulfil the vision of making the 50th IFFI Golden Jubilee celebration a memorable one.

“Everyone in Goa is proud that IFFI takes place in their place and associates with it. Hon’ble Chief Minister Dr Pramod Sawant’s unflinching support was there all the time. He would personally monitor the progress. He personally used to review the project; visit the venue and guide us what to do and what not to do. In the beginning only we set the contours. We wanted to make it people-friendly. We wanted Goa to remember the 50th IFFI Golden Jubilee celebration,” says Satija, who took over the preparations for the festival in July this year.

This edition of IFFI was also special for Goa, as it was the first time that movies were sent to different talukas of the State in mobile vans for common Goans to experience their magic. “ESG sent mobile vans with movies to different talukas and we also screened films in four Rabindra Bhavans for the benefit of local population. There were also two open-air screenings,” he reveals.

His attitude towards work has been one of the key elements in making IFFI’s Golden Jubilee celebrations such a huge success. “When someone comes with a problem, at least I don’t take it as a problem. I take it as a feedback of the system we work in. And, if one person comes to me with a problem, at least 100 persons must be facing it. Therefore, we must find a solution to that problem,” he adds.

Satija and his team started preparing for IFFI in mid -July. This was an additional charge for him, as his main charge is that of Commissioner of Excise, Government of Goa.

ESG sent mobile vans with movies to different talukas and we also screened films in four Rabindra Bhavans for the benefit of local population.

“I tried to jot down everything possible that happens in the festival and arranged them in a sequence, clearly writing what action has to be fulfilled with what. And most importantly, we had to follow the government procedures in all the tendering that happened for the festival.”

He said that he was thankful to at least 30 government departments who took collective responsibility to make this edition of IFFI a success. “Without police, the event could not have been successful. We also got venues from forest department. Without them it was not possible. Then CCP, PWD, Electricity department, waste management, health department, and traffic police also contributed significantly,” he says.

His mantra for dealing with stress: “The stress is directly proportional to the
planning that you make. If your preparations are well, your stress will be less.” It was this attitude that kept him going which resulted in a festival that will be remembered for a long time to come.

Write a Reply or Comment

Your email address will not be published. Required fields are marked *

Highlights



India Enchants John Bailey

The Big Bachchan of Bollywood

ETERNAL SUPERSTAR: RAJINIKANTH

IFFI 50 & Fantastic-Lifetime Achievement Award to Isabelle Huppert

INDIA’S FLAGSHIP FILM FESTIVAL TURNS 50

BACK IN BUSINESS WITH A BANG

CHRISTOPHER NOLAN FILMS TENET IN MUMBAI

GET THE BEST OUT OF FILM BAZAAR 2019

Infusing Life With Dubbing AT VR Films & Studios

Transforming Hollywood from pixels to voxels

Government of India committed to Safeguard IP content: Commerce Secretary

Must do Things at AFM

Why India Attracts Foreign Filmmakers

Architect of AMAZEMENT

Pickle at MIPCOM 2019

INDIAN COMPANIES AT MIPCOM

Super Audio: Licensed to Thrill

Jungle Book Season 3 Ready

Sailing well in Animation Waters

Issuance of VPL in India

Editor’s Note: 44th Toronto International Film Festival Pickle Sept 2019 Edition

The OSCAR RACE begins HERE…

Seven Indian Indie Filmmakers To Watch

Indian Cinema Of Today: A Culturally Responsive Artifact

Indie Resurgence

Indian Films At Toronto a Sparkling Quartet

A Call From Uttarakhand For Filmmakers Of The World

IFFI Matters @ 50

Four Indian Films at the Toronto International Film Festival 2019

India Pavilion at Toronto International Film Market 2019

Made in Afghan Film ‘Hava, Maryam, Ayesha’ To Compete at Venice Festival

Keerthy Suresh: The Mahanati of Mahanati. Best Actress, National Film Award

Uttarakhand Bags National Award for Most Film Friendly State

66th National Film Awards Winners for 2018

Watan Adds Colour to Indian Independence Day

dream hampton and Brie Miranda Bryant to Feature in MIPCOM’S Women in Global Entertainment Lunch 2019

Making a Song and Dance of it

NFDC Invites Applications for Production of Films in Indian Languages; Deadline September 8, 2019

IFFI Calls for Entry for Indian Panorama in 50th Edition

Ease of Filming in India

Come, Film In Inida

Why TikTok wants to invest $1 billion in India?

Priyanka Chopra’s The Sky is Pink Set to Premiere in 2019 Toronto Internaitonal Film Festival’s Gala Section

Gitanjali Rao’s Animation Feature Bombay Rose to open Critics’ Week at Venice International Film Festival

76th Venice International Film Festival to Open With Hirokazu Kore-eda’s ‘The Truth’

Indian Cinema’s Soft Power Misses the Mark in Nirmala Sitharaman’s Maiden Budget Speech

Shahid’s Kabir Singh Becomes Top-Grossing Film of 2019

Finance Minister Proposes FDI Norm Relaxation in Media

Media & Entrtainment as Champion Sector Figures in the Economic Survey 2018-19

Indian Cinema’s Steady Rise on Global Stage

Glimpses of the future

IFFI Marching Towards 50th Edition

India – Revolution Over The Top

Cannes or Netflix? Is Netflix an acceptable remediation for Cannes’ decades-long little regard for Indian Cinema?

Play Small & Live Long Did Wonders for Me

Innovation Journey A Long One

Future Decoded: How AI is Changing Media & Entertainment Sector

Robbie Robertson Doc ‘Once Were Brothers’ to Open 2019 Toronto International Film Festival

Pickle Media Pvt Ltd

post5

post2

Company



About Us

Contact Us

Connect With Us