What to Look for at AFM 2019

By Pickle  August 31, 2019

American Film Market will celebrate its 40th edition November 6-13 in Santa Monica, CA. In addition of programming and dedicated exhibition space, AFM to spotlight immersive content and technology for the 2019 market


Welcome to LocationEXPO at the American Film Market!

The world’s best locations, incentives, facilities and services.

AFM’s LocationEXPO will take place from November 9-12, 2019. It will provide both face-to-face and online platform to connect Film Commissions, production facilities and services with 7000+ producers, distributors and industry professionals. When you attend LocationEXPO you will meet with Film Commissions, Locations, Production Facilities and Services from around the world that can quickly get your film moving. Together they offer billions of dollars in production incentives.


For the AFM’s expansion into Extended Reality (XR), the Immersive Summit presented by Winston Baker will take place on November 9 at the Fairmont Miramar Hotel. The half-day Summit will be a collaborative and educational event for creatives, buy­ers, sellers and innovators of the XR industry. The program will include key­notes and panel discussions featuring creators, international industry experts and decision makers, to address the stages of bringing immersive content, such as virtual and augmented reality, to market.


A new XR Space will run alongside the AFM’s marketplace and LocationEXPO. Located in the Loews Santa Monica Beach Hotel over four days, November 9 – 12, creatives, producers and tech leaders will converge in the XR Space to showcase their latest works and technology. The exhibitions will be open to all AFM participants seamlessly connecting the XR industry and experience to filmmakers and the global motion picture industry — over 7,000 participants from 70+ countries.


Whether you are putting together a film, seeking distribution, or looking to meet future partners or clients, the American Film Market gives you the industry access you need to achieve your goals. At AFM, you will connect with every part of the film industry in seven productive days, right in the Hollywood community


“The rapid developments in immersive technology are creating opportunities for artists, producers and entrepreneurs. The Immersive Summit is a perfect fit for our global participants who seek a glimpse into their future”


The independent film business has always been a competitive industry and marketplace, but it is also a business that is populated by passionate, creative, goal-oriented people. It is encouraging to hear that they see a professional community committed to craft and open to exploring ways to push against these perceived headwinds to foster a more robust market. Thankfully, exploring ways to adjust business practices and overcome challenges seems to be in the DNA of those who choose to work in this industry.


The AFM Conferences deliver tremendous knowledge, insight, access, value and a rare opportunity to hear from the industry’s global thought leaders, decision makersand experts who all converge at AFM annually


AFM and its contemporary film markets are essential to bringing industry people together in one concentrated place where they can sit down face to face and focus on the business of creating, selling and distributing films while hearing first-hand what’s happening in different territories, especially in the era of platforms and evolving consumer preferences. “AFM has always been the big market,” said Millennium Media President Jeffery Greenstein. “You have Cannes in the spring and AFM in the fall. AFM is the market at this end of the year where everyone scrambles to bring their projects. At AFM I’m basically selling morning to night, from dusk to dawn.”

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