Zee’s Global Content hub to Present new Dramas

By Pickle  February 14, 2018

At MIPCOM, ZEE will be presenting their first ever English adaptation titled Lala’s Ladiez of the super successful and popular Indian sitcom Hum Paanch. The 20 part series is currently under production in the UK

Zee Entertainment Enterprise Ltd, with 240,000 hours of quality programming, including the largest premium Indian movie catalog in the world, is now focussing on Zee Format Factory and more. Pickle chats with ZEE’s Sunita Uchil Chief Business Officer, International Ad Sales, Global Syndication & Production

Zee has completed 25 years in business. What’s the major transformation on at Zee in the overseas market now?

What started out with one channel way back in 1992, Zee now has 32 channels in India and 40 international channels across the globe with a reach of more than a billion viewers for offering. We produce and distribute over 240,000 hours of quality programming, including the largest premium Indian movie catalog in the world. With this reach, Zee made an immersive inroad into all continents. People now know, in a strong part due to Zee TV, that Indian programming is high quality, very entertaining and delves into every genre. We are also focused on Zee Format Factory & our co-production projects with the best in the industry.

Make In India, Show the World is real now with Zee’s home grown reality show Dance India Dance as Dance US Dance, and sitcom Hum Paanch which is being produced in its British version as Lala’s Ladiez and an Anglo-Spanish sitcom Love Thy Neighbour (working title) which is adapted from the ever-popular home grown format Bhabiji Ghar Par Hain. Your views…

Zee is very happy to be a leader in helping to spread Indian programming and Indian creative content around the world. With a presence in over 172 countries, Zee is a significant global content company across genres, languages and platforms. We are increasing this move even more with, for example, our recently announced Zee Studios in Vancou-ver Canada, expanding co-production with partners around the world. We are excited to introduce new and current programming to even more people.

Zee TV is the only Indian broadcaster to have spread across the world and speak several native languages. Give a perspective of Zee’s reach in global territories.

Zee has long held a strategy to expand globally, which is reflected in our company motto “Vasudhaiva Kutumbakam” — “The World is MY Family.” This is a driving plan for the company. In the past two years alone, we have created channels for diverse territories such as Germany, Latin America, South Africa, Vietnam, Philippines, Indonesia and will continue this path. We have programming in a variety of languages including English, French, Arabic, Swahili and many more. Zee also has its leading Health Entertainment channel in the US, the Z Living Network, with an outstanding library of 1700 hours of health & lifestyle content. All produced in English-language.

Do you see growth focus in any particular region? What are the potential markets for Zee?

We see more expansion in Latin American and Africas and that is why Zee has recently added more development and investment into those regions. We are also investing in local programming for example, Khwaabon Ke Darmiyaan is a very popular Indian dramatic series that we co-produced with a leading African broadcaster and a leading pay TV platform in the Middle East that was filmed and broadcast in Dubai to top ratings. We will expand on these type of new co-productions to tap into various regions.

What is your objective at MIPCOM this year? What is Zee’s attraction for buyers at MIPcom?

Our objective is certainly to connect with new & existing buyers and associates. Zee is present at MIPCOM on the exhibitor floor – P1-K51. Global Content Hub By Zee, the syndication division of Zee Entertainment Enterprises Limited (ZEEL), will showcase its latest drama series Kundali Bhagya, Piya Albela & Woh Apna Sa and fresh mainstream lifestyle entertainment shows, Yoga Girls, Big Fat Truth, Altar’d and Conquered. We will be presenting our first ever English adaptation titled Lala’s Ladiez of the super successful and popular Indian sitcom Hum Paanch. The 20 part series is currently under production in the UK. Besides this, we also have Phantasmagoria, Moksha, Love Thy Neighbour, India’s Asli Champion and other exciting formats and originals from Zee Format Factory. Finally, we are most excited to showcase a peek preview on an upcoming Feature Documentary Special, Life of Earth From Space, which will be a blue chip quality co-production – a two hour mini-series covering formation of our planet Earth and development of Life.

What’s the impact of syndication business in the digital now world?

The impact has been a positive one. With new digital platforms, Zee is excited about the state of the syndication business and we are able to share our programming to new and younger audiences via advanced technology. Our continuing partnerships with major digital players have developed into a large segment and is acting as a key avenue to extend the availability of our content to global viewers.

Has protectionists’ sentiment in many countries impacted export of content? Do you see challenges in this space?

We have not really seen any impact to Zee’s programming reach. Zee has many family programs which are acceptable to many country’s censors as well as good working relationships with state broadcasters. Of course, co-development, co-production and format business models help to get over some of the hurdles and we are getting stronger in all these areas every day.

How do we effectively use India’s soft power from content reach perspective globally? In the recent Portland USC report on global soft power rankings of countries, India doesn’t feature in the top 20. Will this trend change in the coming years?

India’s business reputation as a whole has been growing very well and many content industry experts have said that India is the country to watch for emerging developments among the BRIC nations. Also, Indian companies are often easier to work with. So people see big a growth potential.

Write a Reply or Comment

Your email address will not be published. Required fields are marked *


Watan Adds Colour to Indian Independence Day

Editor’s Note: 44th Toronto International Film Festival Pickle Sept 2019 Edition


Seven Indian Indie Filmmakers To Watch

Indian Cinema Of Today: A Culturally Responsive Artifact

Indie Resurgence

Indian Films At Toronto a Sparkling Quartet

A Call From Uttarakhand For Filmmakers Of The World

IFFI Matters @ 50

Four Indian Films at the Toronto International Film Festival 2019

India Pavilion at Toronto International Film Market 2019

Made in Afghan Film ‘Hava, Maryam, Ayesha’ To Compete at Venice Festival

Keerthy Suresh: The Mahanati of Mahanati. Best Actress, National Film Award

Uttarakhand Bags National Award for Most Film Friendly State

66th National Film Awards Winners for 2018

dream hampton and Brie Miranda Bryant to Feature in MIPCOM’S Women in Global Entertainment Lunch 2019

Making a Song and Dance of it

NFDC Invites Applications for Production of Films in Indian Languages; Deadline September 8, 2019

IFFI Calls for Entry for Indian Panorama in 50th Edition

Ease of Filming in India

Come, Film In Inida

Why TikTok wants to invest $1 billion in India?

Priyanka Chopra’s The Sky is Pink Set to Premiere in 2019 Toronto Internaitonal Film Festival’s Gala Section

Gitanjali Rao’s Animation Feature Bombay Rose to open Critics’ Week at Venice International Film Festival

76th Venice International Film Festival to Open With Hirokazu Kore-eda’s ‘The Truth’

Indian Cinema’s Soft Power Misses the Mark in Nirmala Sitharaman’s Maiden Budget Speech

Shahid’s Kabir Singh Becomes Top-Grossing Film of 2019

Finance Minister Proposes FDI Norm Relaxation in Media

Media & Entrtainment as Champion Sector Figures in the Economic Survey 2018-19

Indian Cinema’s Steady Rise on Global Stage

Glimpses of the future

IFFI Marching Towards 50th Edition

India – Revolution Over The Top

Cannes or Netflix? Is Netflix an acceptable remediation for Cannes’ decades-long little regard for Indian Cinema?

Play Small & Live Long Did Wonders for Me

News Corp. CEO Robert Thomson blasts Google, Facebook, Linkedin…

Immersive Move: Festival de Cannes bets on Extented Reality

India at its Heart, Blockbuster Breaks Many Rules in China

Shooting Locales in India – Sikkim

Future Belongs to   Independent Films


About Us

Contact Us

Connect With Us