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Re-Imagined European Film Market 2021

admin   February 8, 2021

The 2021 edition of the European Film Market will take the form of an online market, providing a marketplace for film production sales and serves as one of the industry’s most important platforms for international sales agents, distribution companies, festival programmers and producers. In 2021, a year characterised by the pandemic, the EFM will once again provide this platform:
From March 1 to 5, 2021, the EFM will take place in the form of numerous online offers and events.

“International sales agents have filled their lineups for the start of the year and have an attractive variety of films on offer. Many films are also currently in production and ready for pre-sales. We want the digital EFM in 2021 to be an impulse for a new beginning in the international film industry,” says EFM director Dennis Ruh. “Since the EFM is an integral part of an international convention calendar, and therefore part of an economic system that includes events such as the Marché du Film in Cannes and the American Film Market in Los Angeles, a later date is not an option.”

Market Screenings

The market’s focus will be on the presentation of new films, which will be made accessible to industry audiences in virtual market screenings. By announcing the film selection for the 71st Berlin International Film Festival – for the sections Competition, Berlinale Special, Encounters, Panorama, Forum, Forum Expanded, Generation, Berlinale Shorts, Berlinale Series, Perspektive Deutsches Kino – the EFM will include a presentation of the festival’s film selection in addition to screenings booked at the market.

The online market screenings will be programmed according to the established screening plan and can be accessed within a 120-minute time window after the designated start time. All market participants determine their own time zone. The film starting time will be based on the determined local time, ensuring that users in e.g. Australia, Central Europe or the West Coast of the USA can view specific screenings at the same local time. This screening format preserves the momentum of a market presentation.

Presentation of market exhibitors

Once again, participants from all over the world are expected to attend the EFM. Global sales companies present their current film lineups and their upcoming films. Promotion agencies advertise films and talents from their countries, institutions provide information on funding options, and film commissions bring shooting locations and infrastructure into focus. These exhibitors will also be central to the digital market format. Market visitors receive access to the Participants Guide and the digital booths that contain the companies’ programme and events, and can make contact with the exhibitors. Exhibitors can use their preferred video conference systems for meetings.

EFM Industry Sessions: Comprehensive conference programme and EFM podcast

In addition, this year the market will also include a comprehensive conference programme: This will take place online on the EFM website (www.efm-berlinale.de) on all five days of the market as a cooperative programme by Berlinale Series Market, DocSalon, EFM Producers Hub, Berlinale Africa Hub, EFM Landmark, EFM Horizon and the Initiative Diversity & Inclusion, under the title EFM Industry Sessions.

The EFM Industry Sessions will reflect on current industry-relevant subjects in interactive talk formats, think tanks, workshops and masterclasses. Various networking formats will provide opportunities for targeted initiation of new business contacts. The EFM Industry Sessions will be framed by an opening and closing event. Some of the live streams will be accessible on demand after taking place.

The EFM will also see the launching of the new EFM podcast, which will present engrossing conversations year round between industry experts on current themes and developments.

The complete EFM Industry Sessions programme will be announced in February.

Access to the digital EFM

An Online Market Badge is required to access EFM online events and resources. Until January 31, film industry representatives may register for a fee of 89 Euros. After January 31, the registration fee is 134 Euros.

Selected EFM Industry Sessions will have limited participation and/or require pre-registration or an invitation. Market screenings can be limited to selected groups of market participants at the discretion of respective copyright owners.


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GET READY for EUROPEAN FILM MARKET 2020

admin   January 12, 2020

Berlinale beckons you. The European Film Market (Fe 20-27, 2020) has lot of things in store. Prepare now for the grand event where you can explore, connect and do business. Over a period of eight days, around 10,000 representatives — primarily producers, buyers and sales agents, distributors and financiers – come together to network and do business deals.

Over a period of eight days at EFM, around 10,000 representatives of the international film and media industries – primarily producers, buyers and sales agents, distributors and financiers – come together to network, exchange, inform themselves and do business.

As the first major film market of the year, the EFM is in a strong position and serves as a barometer and pacesetter for the new film year: new productions and developments, future-proof business models, contacts and contracts – it all starts here.

The EFM’s varied locations range from the beautiful Gropius Bau to elegant Marriott Hotel, modern Berliner Freiheit or the historic Zoo Palast. A professional infrastructure for exhibitors, state-of-the-art cinemas, numerous market premieres and outstanding service via close customer and partner relationships distinguish the film market as a first class trading platform.

Here’s all to know about European Film Market

SCREENING FACILITIES

EFM offers top quality screening facilities for several high-end formats in comfortable state-of-the-art cinemas. Most EFM venues are conveniently located within walking distance in and around Potsdamer Platz. The EFM’s free shuttle service ensures quick connections between EFM venues and the cinemas.

3 LOCATIONS

To accommodate the traffi c of up to 110,000 visits during the 8 days of the Market, the EFM offers three exceptional locations, the prestigious Gropius Bau neighboring Gropius Park and the modern Marriott Hotel at Potsdamer Platz.

EFM LANDMARK

EFM Landmark will offer plenty of options to present new trends, the tax rebates and incentives du jour, as well as changes in co-production funding opportunities and showcases of the best locations for film and drama series to producers looking for the right fit. Additionally, an important aspect of EFM Landmark will be a matchmaking service on its two consecutive days.

ALL UNDER…

Events will take place both in and around Gropius Bau, as well as in the Berlin House of Representatives, where the Berlinale Co-Production Market takes place. Like with all other business platforms at EFM, access to ‘EFM Landmark’ is with a Market Badge only.

CONNECTING PEOPLE

At the centre of one of Europe’s most exciting startup hubs – Berlin – the European Film Market selects 10 leading tech entrepreneurs and connects them with the film and media industries under the banner of EFM Horizon. Once more in 2020, companies from around the globe will be represented.

INTERNATIONAL START-UPS

As part of this innovative platform, 10 selected international Startups will participate in 3 days of meetings, networking and presentations to the international industry. The companies selected to participate in EFM Startups will be carefully curated to showcase new ideas in the intersection between media and technology be it in development, production, distribution or marketing – which are essential to the industry’s survival and future growth in a rapidly changing landscape.

PITCH PRESENTATIONS

The selected companies will be introduced to the industry in a formal group pitch and presentation at EFM Horizon headquarters – Berliner Freiheit on Potsdamer Platz. Pre-arranged one-on-one meetings with hand-picked top-level industry professionals, as well as in group meetings with various catalyst organisations will round out the program. On 24 and 25 February, the EFM Startup companies will be present at their stands in the prestigious Gropius Bau, headquarters of the European Film Market, for ongoing networking and individual meetings.

CHILE, THE COUNTRY IN FOCUS

During the 70th Berlin International Film Festival in 2020, Chile will be “Country in Focus” at the European Film Market (EFM). EFM’s “Country in Focus” programme was launched in 2017 and aims to present in depth the film industry and filmmakers of a country and offer them a special platform.

DIFFERENT ASPECTS

The EFM will present Chilean filmmakers and filmmaking under different aspects. The main programme will provide many opportunities to network with Chilean producers, distributors, investors and creators, and to get to know Chilean productions. Supported by ProChile – Chile’s Exports Promotion Bureau – “Chile in Focus” will also mark the tenth anniversary of Cinema Chile, the organisation that has successfully promoted Chilean cinema worldwide.

BERLINALE SERIES

The Berlin International Film Festival has been emphasising series in the official programme since 2015 with Berlinale Series. The programme is curated by Carlo Chatrian, Artistic Director of the Berlinale. He has appointed Julia Fidel as the new head of Berlinale Series. Julia Fidel has previously worked for the sections Panorama and Generation – including as a member of the selection committee in the latter. In addition to her festival work, she has contributed to numerous film productions, and works as a film choreographer and press agent.


Blockchain, Diversity, Virtual Reality, Artificial Intelligence – the Future in Focus at EFM

admin   February 14, 2018

The future of film business and pioneering developments in the media and entertainment worlds are the focus of “EFM Horizon”, successfully launched at last year’s European Film Market (EFM). The progressive market platform has been expanded and will take place this year over the course of five days, from February 16 – 20 at Berliner Freiheit (Berliner Freiheit 2, 10785 Berlin), across the street from the Berlin Marriott Hotel. In keynotes, talks and workshop events, “EFM Horizon” will spotlight hot new themes such as artificial intelligence, virtual reality, blockchain, and diversity in the film industry. In addition to digital innovations and current developments in technology, “EFM Horizon” will focus on the storytelling of tomorrow and ideas for new business models and strategies. “EFM Horizon” is supported by Medienboard Berlin-Brandenburg.

The “EFM Industry Debates” – officially hosted by IFA, the leading global fair for consumer electronics and home appliances – will take place this year for the first time as part of “EFM Horizon”. The “EFM Industry Debates” highlight improvements and contemporary transformations in the industry. Themes will focus on “The Future of Sales Business”, in cooperation with Screen International and “The Financing and Monetization of Virtual Reality Content” in cooperation with Variety. „Why Diversity Matters“ is the title of the debate in cooperation with Knowledge Partner McKinsey & Company and The Hollywood Reporter. Dame Vivian Hunt, Head of McKinsey UK and Ireland will be presenting the Diversity Report of which she is co-author.

“EFM Horizon” will be also dedicated to a variety of aspects of virtual reality, one of the most exciting technological developments in recent years, and which raises a number of questions for the film industry regarding financing, practicality, technology and storytelling. The “VRNEXT Investors Club”, hosted in cooperation with VRNEXT, will bring together investors, producers, distribution representatives, tech experts and creatives. The “VR NOW Summit”, held in cooperation with Virtual Reality e.V. Berlin Brandenburg, will be made up of keynotes, presentations and a moderated talk on the scope of virtual reality as a technology, as a platform and as a medium. For the first time, the EFM 2018 in cooperation with INVR.Space will present official market screenings for 360° VR projects in the newly constructed “VR Cinema at Marriott”.

“EFM Startups” – the market initiative that brings the film industry into contact with original and lateral thinkers in the creative industries and technology scene – will present ten selected startups from Berlin and Europe as well as two startups from Canada, the focus country at the EFM 2018.

“Propellor FilmTech Hub”, the cooperative project by the EFM, the International Film Festival Rotterdam (IFFR), the International Documentary Festival Copenhagen (CPH:DOX), and the Berlin innovation studio Cinemathon, invites this year’s EFM visitors to a meetup – a fireside talk with an industry visionary, moderated by Alex Stolz for the podcast series FILM DISRUPTORS.

A new “EFM Horizon” partner this year is the Frankfurt Book Fair, with its innovation platform THE ARTS+, an event with five spotlight presentations and roundtable discussions on artificial intelligence (AI) and its effects on creative processes in literature, art, film and TV. Another new format this year is the event in cooperation with Téléfilm Canada as part of the “Canada in Focus” 2018 programme, which will highlight blockchain in presentations, case studies and a co-creation workshop, presenting participants from film, TV and digital media with the newest applications and technologies. In cooperation with Creative Europe MEDIA, “EFM Horizon” will also host a roundtable networking format for the first time, with the theme “Building a Bridge between Tech & (Online) Distribution”, where film distributors, VOD platforms, online aggregators, startups and tech firms come together to start a conversation about how they want to shape the future of entertainment services and experiences together.

“EFM Horizon” events are open to Market Badge holders (priority) and accredited festival visitors.