FCC CHAIRWOMAN JESSICA ROSENWORCEL TO HOLD FIRESIDE CHAT AT 2022 NAB SHOW

admin   April 26, 2022

Rosenworcel to discuss state of broadcasting industry with NAB President and CEO Curtis LeGeyt

Federal Communications Commission (FCC) Chairwoman Jessica Rosenworcel and National Association of Broadcasters (NAB) President and CEO Curtis LeGeyt will participate in a fireside chat on the NAB Show Main Stage on April 25, 2022 at 10 a.m. in Las Vegas, Nev.

The conversation between Rosenworcel and LeGeyt immediately following the NAB Show Welcome will discuss the Chairwoman’s priorities for 2022 and beyond, her thoughts about the state of the broadcasting industry and her approach to the complex issues facing the FCC.

“In today’s hyper-competitive media landscape, a regulatory framework that allows local radio and television stations to evolve, adapt and better serve their audiences is of vital importance,” said LeGeyt.

“Broadcasters look forward to hearing from Chairwoman Rosenworcel about her role as the head of a critical agency and her outlook on the future of our industry.”

Rosenworcel was designated as acting FCC chair by President Joe Biden on January 21, 2021 and became permanent chair following her Senate confirmation for another five-year term in December 2021. She was first confirmed as an FCC commissioner in May 2012 after serving as senior  communications counsel to the Senate Committee on Commerce, Science and Transportation. She previously worked at the FCC for the Wireline Competition Bureau and as a senior aide to then-Commissioner Michael Copps.

Rosenworcel holds a Bachelor of Arts degree in economics and English literature from Wesleyan University and holds a J.D. from the New York University School of Law. LeGeyt became NAB’s president and CEO in January 2022 after serving as the organization’s chief operating officer. He joined NAB in 2011 and served as executive vice president of Government Relations from 2015- 2020. Previously, LeGeyt served as the senior counsel to then-Senate Judiciary Chairman Patrick Leahy.

LeGeyt holds a B.A. in quantitative economics from Providence College and a J.D. from Cornell University Law School.


NAB SHOW TAKES CONTENT CREATORS BEHIND THE SCENES OF HIT FILM, TELEVISION PRODUCTIONS

admin   April 26, 2022

The 2022 NAB Show will explore the latest technologies and techniques reinventing the storytelling process through special sessions, deep dive examinations and panel discussions. Content creators will gain exclusive insight into the creative choices and innovations behind recent hit film and television productions during NAB Show, held April 23–27 in Las Vegas, Nev.

On Sunday, April 24, the session “Creative Camera Conversations: Nightmare Alley” will feature camera operators Gilles Corbeil and Doug Lavender discussing the challenges and creative solutions in making the Academy Award nominated film. During the session, produced in partnership with Create a sphere and Society of Camera Operators, Corbeil and Lavender will discuss working with filmmaker Guillermo del Toro and the unique artistic collaboration that is created on his sets.

Also on Sunday, the session “Merging Reality With Fantasy: Virtual Production & Visual Effects on HBO Max’s ‘Our Flag Means Death’” will feature a discussion on how to use modern production tools in new ways to fit any budget level. Produced in partnership with BlackMagic Design, Stargate Studios CEO and founder Sam Nicholson and visual effects supervisor Dave Van Dyke will talk about using modern virtual tools and massive, high-resolution imagery to create the most compelling story possible. Produced in partnership with American Cinema Editors (ACE),

“Good Is No Fun at All: The Making of ‘The Bad Guys’” on April 25 will take attendees on a deep dive into the just-released animated feature “The Bad Guys.” The Hollywood Reporter’s Carolyn Giardina will discuss with director Pierre Perifel and editor John Venzon the creative decisions behind their adaptation of the New York Times best-selling book series.

On April 25, “Remote Collaboration: The Making of Everything Everywhere All At Once” will explore how the creative minds behind the sci-fi action adventure overcame the challenges of the pandemic, lockdown and a far-flung roster of filmmaking talent. Editor Paul Rodgers will sit down with Meagan Keane, principal product marketing manager at Adobe Pro Video, to discuss how he created the film through cloud-based collaboration and shared technology.

The Tuesday session “Out of This World: Virtual Production on Roninfilm’s ‘Gods of Mars’” will feature a discussion between the creative team behind the sci-fi epic about utilizing cutting edge realtime virtual production techniques. Academy Award-winning DP/VFX supervisor David Stump, director/producer Peter Hyoguchi, virtual production producer Joan Bevan Webb, lead Unreal tech Charles Jones and editor Robert Dias will discuss building a world in the Unreal Engine, pre-viz, live-action Smart Stage lensing, work-flow and more.


REIMAGINED NAB SHOW 2022

admin   April 26, 2022

NAB Show SVP of Business Development Eric Trabb shares his perspective on the reimagined NAB Show experience and what you can expect on the show floor in 2022. The 2022 NAB SHOW is slated for April 23–27 in Las Vegas

NAB Show has been working on a reimagined experience for the 2022 show in Las Vegas. What  will this mean for show attendees?

Ultimately, it means that whether you’re a broadcaster, cinematographer, streamer or podcaster — really anyone involved in creating content, connecting with audiences or capitalizing on that content through monetization — you can find all the tools you need to do your work, all at the 2022 NAB Show. You can make the most of your time and get more out of the experience too.

Because the new event design is built around real-world applications and workflows, you can easily navigate your way to the right solution, the right vendor, the right contact. You’ll also discover, right on the show floor, experience zones that bring products, technologies and workflows to life. Focusing on inspiration, innovation and implementation, these zones will give you a clearer sense of the big picture, new directions and opportunities within the industry, and the tools and technologies you can use to move ahead, whether with a new project or a new phase in your career.

Walk onto the show floor, and you’ll find we’ve curated the journey for you. The show is organized  around three pillars of the content life cycle — Create, Connect and Capitalize — and the Inspiration, Innovation and Implementation experience zones within each of those areas. We’ve added complementary activities and resources that align with each pillar, making it easier for you to learn in your interest area, to network with like-minded people and to find the new products you need.

Why overhaul the long-familiar NAB Show model, and why now?

Rapid, ongoing change — and particularly convergence across different areas of the media industry — over recent years has transformed the way media is created, managed, distributed, consumed and monetized. We’ve seen this change happening. We’ve also spent a lot of time seeking input from attendees and exhibitors from various communities about their needs and how the NAB Show can better facilitate networking, discovery and education.

The old model, with a radio hall, a broadcast hall, a film hall and so on, simply doesn’t apply to today’s media ecosystem. Building on expertise gained over decades producing a vital industry trade show and on extensive feedback gathered over the past year and a half, the reimagined 2022 NAB Show offers a new and different experience. That’s going to be true whether you’ve been attending for 25 years or you’re going to your very first show. The reimagined NAB Show experience accounts for the fact that we live and work in a cross-platform world. High-end professional products and technologies previously within reach only for larger companies have become more accessible to smaller businesses, and those tools are no longer confined to different silos within the industry. The 2022 NAB Show design makes it easier for exhibitors to showcase their innovations and recent product development for this much broader audience. Attendees will find it easier to find and learn about tools and solutions that support their work.

Given all this change, who should attend the 2022 NAB Show and why?

The 2022 NAB Show is unique in addressing the full scope of the modern media industry while also guiding attendees towards the tools and expertise appropriate to their niche within that industry.

If you’re someone who started up a podcast during the pandemic or built-up a following on Instagram, YouTube or TikTok, the show will not only help you find that camera or mic you’ve been needing, but also help you to see future possibilities for your work and your career. Maybe you know media is your future. Or maybe you’re not sure. The 2022 NAB Show is the perfect place to explore your options. You can delve into educational and inspirational programs in your interest area, or stop by a social event to exchange ideas with other people working in the same space. So often, meetings at the show lead to lifelong connections with colleagues — and a larger professional network — that help catapult a small business toward further success.

If you’re a longtime NAB Show attendee with an extensive history in broadcast or film, the 2022 NAB Show gives you the opportunity to reconnect with friends and colleagues, to see the latest best-inclass products implemented as part of modern, real-world workflows, and to learn more about what industry convergence means for you and your business.

In fact, the 2022 NAB Show will feature a brand-new showcase dedicated to one of the most notable areas of change across the media industry. The new Intelligent Content showcase will explore the ways in which data, artificial intelligence, and automation are influencing the full content life cycle, from the way content is created and managed to the manner in which it is delivered, consumed and monetized.

The 2022 NAB Show is where you’ll find the people, technologies and inspiration that will help your business adapt and thrive going forward, and it delivers these benefits within a much richer experience — one tailored to provide fresh opportunities for learning, discovery and engagement.

If I’m an exhibitor at the 2022 NAB Show, how does the new approach benefit me?

One of the biggest changes in 2022 is that we’re really bringing the applications and action to the show floor. In creating this experience, we make it easier for attendees to lock onto the workflows and solutions of interest to them. At the same time, we’re delivering real, measurable value for exhibitors. We’re helping to drive the right person to their booth so that there is alignment on both sides. We’re also expanding the ways in which exhibitors can showcase their products and technologies.

Through the experiential zones associated with each content life cycle pillar — Create, Connect and Capitalize — exhibitors gain added opportunity to highlight their solutions. While exhibitors might take advantage of the “Inspiration” theater within their pillar area to demonstrate a new innovation or present a case study, they can also reach beyond their core area with a presentation, networking event or other educational program in the Inspiration, Innovation or Implementation zone of another pillar area. This is a great way to feature a new or expanded use case for established solutions — and to boost overall awareness of your brand and product offering in the process.

Any words of advice for first-time attendees?

You don’t have to be an NAB Show alum, or even consider yourself part of the media industry, to go to the 2022 NAB Show and find valuable information, contacts and solutions. If you’re even thinking about coming into the industry, it’s a fantastic resource. In past years the whole experience might have been a bit overwhelming. When you go to the 2022 NAB Show, though, you can let your interests and curiosity be your guide. And, if you’re a content creator of any kind, you’re already part of the NAB Show community.


NAB SHOW SURPASSES 900 EXHIBITORS AS INDUSTRY RETURNS TO FACE-TO-FACE BUSINESS

admin   April 26, 2022

Broadcast, media and entertainment industries prepare for largest tech event of the year

NAB Show the world’s largest annual conference for broadcast, entertainment and technology professionals, will host attendees from 154 countries and exhibiting companies from 38 nations at the 2022 NAB Show, held April 23 – 27 in Las Vegas, Nev.

Attendees from outside the U.S. make up nearly one-quarter of all pre-registered 2022 NAB Show attendees, which closely mirrors the 2019 NAB Show percentage.

“At a time when content can travel around the world in a blink of an eye, there is nothing like NAB Show to help the content community discover the tools, trainings and insights that will unleash the next global phenomenon,” said Chris Brown, NAB executive vice president and managing director of Global Connections and Events. “We are excited to welcome back our friends and partners from all across the globe as our industry gets back to doing business in-person.”

NAB Show participates in the U.S. Department of Commerce’s Trade Event Partnership Program, which recruits international trade delegations to select U.S. trade shows and connects international buyers with U.S. suppliers.

Delegations attending NAB Show include Brazil, Columbia, Germany, India, Japan, Mexico, Nigeria, Panama, Peru, Turkey, Vietnam and more.

NAB Show’s exhibit floor, located in the North Hall, Central Hall and the newly constructed West Hall of the Las Vegas Convention Center, will host 358 exhibitors from 38 countries outside of the United States, including United Kingdom, Canada, Germany, Belgium and France. The exhibition will also host the following pavilions:

• Bavarian Pavilion – Central Hall
• Brazilian Pavilion – North Hall
• French Pavilion – West Hall
• Great Britain & Northern Ireland Pavilion – North Hall
• Global Trade Show Row – West Hall

Additionally, several international organizations, including the Brazilian Society of Television Engineering (SET), will host meetings for their members at NAB Show. Demonstrations of global technologies currently deployed outside of the U.S. will also be conducted by broadcasters and other media and entertainment companies throughout the Show.


NAB Show 2022: Self-Guided Tour of All Things Data, AI & Automation

admin   January 30, 2022

Why is Intelligent Content a key destination — along with the Create, Connect and Capitalize pillars — at the 2022 NAB Show? Because it has become a real, transformational element of today’s media and entertainment ecosystem, with practical applications all across the content value chain.

Intelligent Content is relevant and important to your business. Whether you’re ready for it or not, it is the future. Perhaps that sounds like a bold statement, but if you look at the modern media business, you already see Intelligent Content everywhere, in broadcast, OTT and all manner of digital and social platforms.

Intelligent Content is content that uses smart technology before, during and after creation. It is informed by and embedded with data that can be traced, analyzed and applied. Thanks to this data, intelligent content can more easily be discovered, reused and adapted. It can be used for more than one purpose and on more than one platform. And in the end, intelligent content can make great storytelling more intuitive and enable a curated viewing experience for every single consumer.

Using Intelligent Content, Fox Entertainment and Blockchain Creative Labs have built on the hit show “The Masked” singer with the launch of “The MaskVerse,” an NFT marketplace and community designed to make buying, selling and trading of digital goods — Non-Fungible Tokens (NFTs) — part of the mainstream consumer experience.

Intelligent Content also drives the Squid Game NFT collection, which is likewise engineered to increase engagement with fans and develop a broader reach, with greater revenue-generation potential. Fans can purchase “Squid Game” NFTs, such as characters, honeycomb candy (Dalgona) and backgrounds, and eventually use them to participate in online games mirroring those in the popular show (with big cash prizes but without so much gore).

How does it actually work? Data, artificial intelligence (AI), and machine learning are being used to make content work harder. It’s a circular flow in which data informs content creation, and the data harvested through delivery and consumption across various devices and platforms informs further content creation and delivery. Used in this way, data drives smarter, richer and more meaningful connections between the producers and consumers of content. It supports new channels of engagement and new ways to generate revenue. This is the Intelligent Content showcase you’ll discover at the 2022 NAB Show.

Within Intelligent Content, you’ll find three focus areas: AI and Automation, New Engagement Channels, and New Business Models. It’s no accident that these areas respectively align well with Create, Connect and Capitalize, though AI and automation truly make an impact along the entire value chain, from camera to consumption.

As broadcasters, streamers and networks pursue more direct relationships with consumers, AI manages the data that drives better-informed decisions that lead to greater success. Supporting behavioral analytics and demand-led commissioning, it allows for more accurate viewership predictions, enabling more effective monetization of content, and even helps media organizations extend their reach, target new audiences, try new ideas and capitalize on new opportunities while minimizing risk. In conjunction with integrated tech stacks, AI also enables greater automation of production workflows, improving efficiency and reducing costs across the board.

All of these gains give media organizations the opportunity to explore new engagement channels and to connect with consumers in new ways. As audiences increasingly expect personalization at scale, content creators and distributors will need to engage with them differently and empower them to consume content in different ways. They will need to consider new business models, new methods for capturing data about audiences and viewing patterns, and additional platforms through which to reach consumers. (Social influencers, mobile and other always-on platforms, wearable devices, connected electronics, appliances and homes, and more!)They also need to understand the infrastructure and technical requirements needed to support all these new efforts and ventures.

The 2022 NAB Show will offer an in-depth look at all these aspects of engagement, giving you a better understanding of how your business can move forward in making content work harder for you. Building on that idea, the New Business Models focus area will examine exactly that: new business models. More specifically, it will reveal how consumer data is redefining the value exchange between content creators and content consumers — and driving the shift away from subscription and advertising dependent models. Here you’ll learn more about monetization and reaching the connected consumer in a data-driven media ecosystem.

While data has powered various parts of the industry for some time now, the idea of Intelligent Content isn’t necessary intuitive. That’s why this area of the 2022 NAB Show will feature a self-guided tour of all things data, AI and automation, complemented by a new content series on NAB Amplify. Exhibitors are utilizing Intelligent Content to help showcase a more holistic approach to how these technologies are impacting all levels of the workflow from create to connect to capitalize.

Eliminating much of the technical jargon while also providing opportunities for deeper learning, the show will make it easy to build foundational knowledge and discover the possibilities for your business. You’ll learn what Intelligent Content actually means for you, whether you’re in broadcast, streaming, or another area of content creation or delivery.

Ultimately, if you’re an attendee, this approach will help you to make meaningful connections so that you can make informed decisions, which in turn can allow you to create better content, connect with the right people, and make money. That’s always been the strength of NAB Show, and it’s truer than ever as the media and entertainment industry expands into new forms of creating, connecting and capitalizing on content.

If you’ve been in the industry for a while, you’ve seen that every time a new form of media is invented, people throw up their arms and say, “The world is over. That’s the end.” But in reality, the way people consume media is multifaceted and varied. It depends on the moment, how people feel, what they want to do, how much time they have.

There is always a place for these additional forms of media, the new along with the old.NAB Show is the only show that focuses on all of it — the entirety of the media and entertainment ecosystem. That’s why the 2022 NAB Show is the perfect place to learn more about Intelligent Content, how it relates to what you’re doing today and how it will affect your media business in the coming days, months and years.