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India and Vietnam to Collaborate in Digital Media

admin   January 11, 2022

India and Vietnam has signed a Letter of Intent to collaborate in the field of digital media, paving the way for further strengthening the partnership between the two countries.

2022 marks fifty years of diplomatic relations between the two countries, the ministry said.

Information and Broadcasting Minister Anurag Thakur and his Vietnamese counterpart Nguyen Manh Hung signed the document (On December 16, 2021) that envisages the sharing of information and experience in establishing policies and regulatory frameworks on digital media and social networks.

The LoI also envisages conducting capacity building and training programmes for media professionals and officials in the two countries, the Ministry of Information and Broadcasting said in a statement.

“The Union Minister of Information and Broadcasting emphasized that the deep relationship between India and Vietnam was further strengthened with the recent visits of the President and the Prime Minister of India to Vietnam, and meeting would shape the bilateral cooperation in the field of new technologies and challenges, such as the ‘infodemic’, which all countries are grappling with during the COVID-19 pandemic,” as stated in the press release issued by the Ministry of Information & Broadcasting.

Anurag Thakur informed Vietnam’s Minister of Information and Communication about the Digital Media Ethics Code being implemented by the Government of India since February 2021.

Hung invited Thakur to Vietnam and talked about enabling journalists of both countries to access information about the socio-economic developments in each other’s nations for wider dissemination of success stories and stronger people-to-people ties.

IFFI Honours Prasoon Joshi With Film Personality of the Year Award

admin   January 11, 2022

One Sky is less, bring me more skies… (Ek aasmaan kam padta hai, aur aasmaan mangwa do…)

This is what Prasoon Joshi, renowned lyricist and creative writer said upon being presented the ‘Indian Film Personality of the Year’ award at the Closing Ceremony of the 52nd International Film Festival in Goa.

The award was conferred on him by the Minister for Information & Broadcasting Anurag Thakur, for his contribution to cinema, popular culture and socially significant artistic work.

Underlining the fact that India’s diversity is really amazing, Prasoon Joshi said if there is no platform for all segments to tell their stories, India’s rich diversity would not show in her cinema. He appreciated IFFI for attempting to provide such a platform through this year’s 75 Creative Minds initiative.

Known widely for his soulful and evocative lyrics in films, unique TV ads and socially relevant stories, Shri Joshi, a Padma Shri awardee and winner of multiple other national awards, exhorted young and budding filmmakers to begin cherishing and celebrating the state of confusion. “Young minds should start celebrating the state of confusion. Confusion is the most fertile state and the most discomforting, but the best ideas have their origin in confusion.”

He cautioned aspiring filmmakers that there is no shortcut to great cinema, so filmmakers should never think they will arrive somewhere by shortcut. He said success in filmmaking should be by design, not by the vagaries of chance.

Speaking of his humble beginnings, Joshi dedicated the award to his hometown in Uttarkahand. “I come from a small town of Almora. It is very hard for someone coming from a small town to get exposure to the world of cinema. I dedicate this award to the mountains of Uttarakhand where I drew my inspiration from.”

Prasoon Joshi entered Indian cinema as a lyricist in 2001 with Rajkumar Santoshi’s Lajja, and since then he has been a part of films like Taare Zameen Par, Rang De Basanti, Bhaag Milkha Bhaag, Neerja and Manikarnika, Delhi 6 and many more.

Apart from being an internationally acclaimed advertising professional, Joshi is currently the Asia-Pacific Chairman of one of the world’s largest advertising companies, McCann Worldgroup. He has also won coveted international awards including Golden Lions at Cannes and Young Global leader by the World Economic Forum. He is also the Chairperson of the Central Board of Film Certification (CBFC).

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Anurag Singh Thakur

Envisioning Growth of Indian M&E

admin   September 12, 2021

Meet Anurag Singh Thakur, the young Union Minister of Information & Broadcasting and Youth Affairs & Sports who exuberates an air of confidence in the idea of new India, has expressed his vision for India’s media and entertainment industry on various platforms

A firm believer in India’s potential in original content creation as well as job creation in vernacular language production, even before taking charge as the Union Minister of I&B, Anurag Singh Thakur did not mince words when he stressed at FICCI Frames 2020 that Indian M&E sector should “build an ecosystem that nurtures talent and growth” by unlocking the “potential of original content creation, simultaneous job creation and
investment in the vernacular language segment of the entertainment industry”.

46-year-old Anurag Singh Thakur took charge as the Minister of Information and Broadcasting in the aftermath of the mega cabinet reshuffle of the Narendra Modi government in July In addition to I&B, Anurag Singh Thakur has also been appointed as the Sports and Youth Affairs Minister. He previously served as the Minister of State for Finance and Corporate Affairs (31st May 2019 to 7th July 2021). He is a 4th term Member of Parliament (Lok Sabha/Lower House) from Hamirpur, Himachal Pradesh.

According to him, original content creation presents immense opportunities for growth and could bridge the divide between Bollywood and Hollywood.

He also believes that India has the potential to create “creative incubators that identify and groom talent in graphic design, sound animation and visual effects,” and capture its fair share of global visual effects, animations, graphics and sound market.

Acknowledging transformation of the Indian animation sector, he said there’s still a lot of scope for improvement. He called for the media and entertainment industry to champion the cause of Atmanirbhar Bharat. “If we could tell stories that project new India and its products through our media, it will support our allied industries and sectors,” Anurag Singh Thakur said.

“It is a known fact that our media drives consumer choices and consumerism. Can we project our soft power such as Yoga, Ayurveda, ancient medicine, science, performing arts, crafts, textiles, and so on through our M&E platforms? I think there is a huge potential to showcase India’s soft power. I think this is an opportunity for all of us,” he added.

On the opportunities arising for creating employment and growth in the digital media sector, he said, “If we look at the last three years, we have seen a sea change as far as the digital media is concerned. With the use of technology, we have increased our reach in remote areas also. Even elderly people are not hesitant in using various digital platforms. This has provided a lot of opportunity.”

Anurag Singh Thakur is an avid sports lover and has contributed immensely to sports in the capacity of a sports administrator. He has served as the President of the Board of Control for Cricket in India (BCCI), President Himachal Pradesh Cricket Association (HPCA), President Himachal Pradesh Olympic Association (HPOA), President Hockey Himachal, President Himachal Pradesh Table Tennis Association and Associate Vice President Hockey India. He is credited with building the world famous Dharamshala Cricket Stadium which is considered as one of the most picturesque stadiums in the world.

In 2019, he was awarded the Sansad Ratan Award for his outstanding performance as a Parliamentarian, becoming the only Member of Parliament from BJP & North India to be coveted with this honour that year. He was conferred with Champions of Change 2019 Award for significant contributions towards social welfare, particularly in the field of Healthcare, Education and Sports, becoming the only Union Ministerto be awarded with this honour that year. He has also been recognized as a “Young Global Leader” by the World Economic Forum.The Global Fundmade Anurag Singh Thakur their ‘Global Champion’ in the category of Public Health for raising awareness and building a multi-stakeholder initiative about Tuberculosis under the theme ’TB Harega, Desh Jeetega’.

He also served as the President of the EU-India Parliamentary Friendship Group, President of the FICCI Indo-US Parliamentarians Forum and India- Germany Parliamentarians Forum.