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Thanu For Making Producers’ Mission Possible

admin   March 1, 2021

Kalaipuli S Thanu, President of the Film Federation of India, has lined up a series of initiatives to find solutions to the challenges faced by the film industry. “I subscribe to the school of thought of watching films in a big screen in pitch darkness among audiences,” industry leader and producer Thanu tells Pickle.

Kalaipuli S Thanu, is the President, Film Federation of India for the year 2021-22. He is one of India’s top film producers and distributors. His latest production ‘Karnan’ starring Dhanush, which comes after the duo struck gold in ‘Asuran’, seems to have struck a chord with the audience even before its release. The prolific producer says it all in his latest tweet- It’s 1 crore+ views for #KandaaVaraSollunga Thanks for showering your tremendous love and support for #Karnan.

This kind of response for his movies is not new, for Thanu’s track record boasts of several commercial and critically acclaimed films. The owner of V Creations and Kalaipuli Films International, also holds a special place in Tamil cinema’s history, for being the one who christened actor Rajinikanth with the title ‘Superstar’. Starting off as a distributor in the late 1970s, Thanu’s meteoric rise to one of India’s most popular producers is a success story by itself. Some of his highest grossers over the years include Cooliekkaran, Kizhakku Cheemayile, Kandukondein Kandukondein, Kaakha Kaakha, Thuppakki, Theri, Kabali and the recent Asuran. Not to mention his revolutionary ways when it comes to promoting his movies.

In 2016, movie-goers were in for a surprise, when they got to see posters of actor Rajinikanth and his film Kabali, on commercial flights. It was for the first time in the history of Indian cinema, an airline had dedicated an aircraft to a movie, thanks to Thanu. Apart from his work on movies, Thanu has also been known to voice his opinion on various issues related to the industry. Last month, when the Tamil Nadu government withdrew its permission to allow 100 percent occupancy in cinema halls owing to the pandemic, Thanu, being the president of the Film Federation of India, wrote to Home Minister Amit Shah, requesting him to allow 100 per cent occupancy at least on festival days like Pongal and Republic Day. As an industry leader, Thanu has implemented various reforms and rejuvenation measures for the welfare of the industry in general and producers in particular. He is also known for encouraging young talents.

The National-award winning producer recently added the State government’s Kalaimamani Award to his kitty, which was conferred in recognition of his stellar work in cinema. Excerpts from an interview with him.

What will be your major focus as president of Film Federation of India?

My major objective will be to fight for the rights of the film producers. We need more transparency and unity among various stakeholders of the film industry. This is critical today. We all need to work together to bring back film audiences to theatres to watch films.

The global interest in India and in Indian films has increased in recent times. We are still battling the impact of coronavirus pandemic. Globally, the vaccination programme has begun. It is a positive sign. While the mainstream commercial Indian film sector continues to grow, a new crop of Indian filmmakers has emerged in recent times. This is reflected in the Indian films that have been selected in various global film festivals including Cannes, Toronto, Venice, Busan among others. In recent times, global film festivals have celebrated works of all hues from the diverse movie-making traditions from India. We are extremely proud and happy to celebrate 100th anniversary of Satyajit Ray this year. This is a momentous occasion.

Indian cinema needs to expand its global footprint to get its films widely distributed in new emerging world territories. We need to export and showcase Indian films, heritage and culture to the world. We need to scale up the business and create content factories for the world.

What are your views on the OTT platforms for the film industry?

OTT is just another revenue stream for a producer to exploit IP of a film. It is similar to selling music rights to music publisher, selling DVD rights to a home entertainment company or selling film rights to an airline. OTT is just one of the platforms like a cinema theatre for exhibiting a film. India produces over 1,800 films a year. OTT platforms could afford to get just a couple of hundred films. Over 200 Tamil films are produced every year. Major OTT platforms have room to buy only a dozen big films. Or a small budget film, when it is successful. We welcome OTT platforms. It is a good medium for consumers and a refreshing home entertainment. I subscribe to the school of thought of watching films in a big screen in pitch darkness among audiences. That’s real enjoyment.

You have been very vocal on fighting against piracy…

When a new film is out in the market it instantly gets copied and released in pirated websites. By this Copyright infringement, the film and its producer suffer the most. It has been going on and on. No one could stop this menace. But, there is a way out. When the Government has the power to remove adult/obscene content, it could also stop films being illegally copied, uploaded and streamed in pirated websites and apps.

We will soon be meeting up with Prime Minister Narendra Modi, Minister of Information and Broadcasting Prakash Javdekar and Minister for Electronics and Information Technology Ravi Shankar Prasad and emphasize the need to protect films and strict action against pirates (wherever they are). A team comprising celebrities, influencers, film industry leaders representing regional cinemas across India will emphasize the need to stop illegal exploitation of copyrighted films. In the post pandemic times, this is the need of the hour. The film industry has suffered the most.

We have been constantly fighting this menace for more than two decades. Today, we are confident that our prayers will be answered by the Ministry of Electronics and Information Technology.

What is the biggest challenge for a film producer today? In post pandemic times, what is the need of the hour?

In majority of the films made in India, the producer of the film suffers the most. The producer invests and facilitates in the making of the film. He risks in investing big amounts for the production and promotion of the film. An intermediary like an online ticket booking company gets a confirmed per ticket share than a producer. We want to fight this out. In current times, there are several challenges to movie exhibitors. OTT platforms like Amazon Prime and Netflix have been innovating pricing models. We need to bring that flexible ticket pricing for exhibitors. The government should allow cinemas to deploy flexible ticket pricing. Various state governments in India should allow theatres to charge higher ticket prices for blockbusters, holidays and opening weekends. At the same time, there should be flexibility in offering discounts and flexibility in pricing for small independent films. We need to innovate to get people to get into cinemas. This would also result in net revenue tax collections for the government. This would bring cheers to the producer, distributor and exhibitor.

Indian film industry faces the biggest obstacle from Animal Welfare Board of India. We all know that a goat is slaughtered and its meat served for eating. This is same story for many land animals killed and eaten. But when we show a sparrow in a film, we are accused of harming the sparrow. We are asked to create animals on VFX and CG.