The world’s biggest content market goes completely digital. MIPCOM week takes place October 12-16 MIPCOM Online+ rolls out from Oct. 5 to Nov. 17, MIPJunior included
MIPCOM 2020 has announced that the 36th annual international television content market will now take place entirely online as MIPCOM ONLINE+. The physical gathering, previously scheduled to take place as MIPCOM RENDEZVOUS CANNES, is cancelled due to the continued impact of COVID-19.
MIPCOM ONLINE+ will be centred around the digital MIPCOM Week that occurs October 12-16, and will include extended features before and after the main event.
MIPCOM Warm Up begins October 5 and offers early access for participating delegates and exhibitors to make the most out of the MIPCOM digital marketplace by accessing Market Intelligence sessions, Content & Finance briefings and the MIPJunior Screenings platform, as well as use of the MIPCOM Digital Hub to plan meetings for the MIPCOM Week.
MIPCOM Week will be open October 12-16 as a global online interactive business market including a fully digital “Main Stage Cannes” conference and screenings programme involving Global UPFRONTS, Keynotes, market screenings, MIPCOM Diversify TV Excellence Awards and much more. In addition, the Virtual Exhibit Hub and enhanced database will allow users to set up highly targeted, video business meetings between distributors, producers, buyers and all international delegates.
Major Studio ViacomCBS (ViacomCBS International Studios and ViacomCBS Global Distribution Group) along with Discovery, Inc., and Newen are the latest companies to confirm they will premiere content as part of the first annual MIPCOM 2020 Global UPFRONTS presentations. They join all3media, A+E Networks, BBC Studios and ZDF Enterprises in the world-class line-up for the presentations to international acquisition executives. Each studio will curate a dynamic 20-minute showcase of their most anticipated new programming including a mix of finished series and series that are in production or in pipeline.
The 2020 Global UPFRONTS are a new feature at MIPCOM and aim to give buyers a fresh look at the most anticipated new programming from the world’s leading studios across all genres. The MIPCOM 2020 Global UPFRONTS line-up will include up to 14 studios.
“We are thrilled to be able to bring programming from major studios to buyers around the world via the MIPCOM 2020 Global UPFRONTS. In these times, as always, we are committed to supporting the industry and are delighted to present this extraordinary slate of showcases,” comments Laurine Garaude, Director of Reed MIDEM’s Television Division.
MIPCOM Follow Up+ runs from October 17 to November 17 and will offer replays of screenings, keynotes and conference sessions, from MIPCOM and MIPJunior. Delegates and exhibitors can continue to conduct business through the MIPCOM Online+ interactive database tools and Virtual Exhibit Hub as well as using the MIPJunior digital library.
“Our motivation has always been to bring together the global entertainment community around the flagship week of MIPCOM in order to support content discovery and new business deals, whether online or in person,” explains Laurine Garaude, Director of Reed MIDEM’s Television Division. “We made clear when we announced MIPCOM RENDEZVOUS Cannes that we would only hold the physical market if conditions permitted. Due to the ongoing uncertainty around COVID-19 and recently increased travel restrictions, we believe that MIPCOM ONLINE+ is the most effective way to move forward and to gather the global television community around MIPCOM Week.”
The third season of CANNESERIES, the International TV Series Festival, will take place in Cannes from October 9-14 and virtually on its new platform CANNESERIES LIVE from October 7-21.
Korean producers have had a string of International hits: MBC’s “The Masked Singer” is the most successful global formats; “The Good Doctor”, ABC’s adaptation of a Korean drama from KBS, has been named the most-watched television drama in the world
Korea will become the first Country of Honour to be showcased on the new MIPCOM ONLINE+ platform, making its flagship content accessible to television professionals around the globe.
The Korea Country of Honour showcase is sponsored by Korea Communications Commission (KCC), responsible for policies in Korean broadcasting and communications services.
With some 19.5 million TV households and 30.8 million pay-TV subscribers, Korea is the most “wired” country in the world in relation to download speeds and streaming content. High smartphone adoption and low-cost subscription services means watching content on mobile devices is widespread, and more and more content is being created for consumption this way.
Korea’s exports of cultural content increased 8.4 percent in 2018 from the previous year, to $9.55 billion, according to recent government figures. Average annual growth between 2014 and 2017 was 16 percent, with exports of $5.27 billion in 2014, $5.66 billion in 2015, $6.08 billion in 2016 and $8.81 billion in 2017, according to a report on the content industry released by the Ministry of Culture, Sports and Tourism. Domestic content industry sales were up 5.2 percent last year to $106 billion. KCC reports that the total number of TV titles exported in 2018 rose to 122,962, for revenue of $326.8 million.
Korean producers have had a string of recent international hits: MBC’s “The Masked Singer” became a global hit after launching on Fox in January 2019; “The Good Doctor”, ABC’s adaptation of a Korean drama from KBS, has been named the most-watched television drama in the world, with a global audience of almost 50 million viewers.
“We’re very proud to have Korea as Country of Honour at MIPCOM 2020. KCC wants to focus on promoting the excellence and creativity of the Korean production sector and the dynamics of its advanced broadcasting technology services. Thanks to the global reach of MIPCOM ONLINE+, delegates around the world will have the opportunity to see the best of the Korean Wave of TV and online content, which has recently produced some huge international hits,” said Laurine Garaude, Director of Reed MIDEM’s Television Division.
KCC Chairman Han Sang-hyuk commented, “I am very pleased Korea is able to participate in the world’s largest content market as the Country of Honour to showcase excellent content. With the rise of new media like OTT in the new non-contact era following COVID-19, broadcasting content represents an area for new opportunity.”
He added, “Korean content is rewriting history in various sectors such as drama, K-Pop and movies. Now, just like the slogan of the event, “Korea, Story Connects Us,” it is time for Korea to join hands with the world and create a cooperation model for broadcasting content production, distribution, and other areas.”
Jangho Seo, SVP, CJ ENM noted, “In these times, where more people are searching for new stories and content than ever, it is exciting that Korea is represented as MIPCOM’s Country of Honour. The popularity of K-drama and K-formats is incessant, and more markets are looking into originality from Korea. With the recent global success of music-game show ‘I Can See Your Voice’ in Germany and upcoming in the US on Fox, we look forward to celebrating the nation’s creativity and accomplishments at the market.”
“Korean Broadcasting System (KBS) is very proud that Korea is opening a new chapter in the history of MIPCOM as Country of Honour 2020. With shows such as ‘The Good Doctor’ and ‘Oops, We Forgot your Order!’, Korean production has grown to become a global content powerhouse reaching beyond Asia,” enthused Hyun Min Park, Executive Director for Content Business Department at KBS.
As a content showcase, the MIPCOM Korean focus will feature four online conference sessions.
Fresh TV Korea will be hosted by Virginia Mouseler, The Wit’s CEO, preceded by a welcome address by the KCC Chairman. This will be followed by two sessions, the first focussing on Behind Korea’s Mega Hits, the second on Korea’s Platform and Distribution Strategy. Additionally, Co-Producing with Korea will look at case studies of successful international co-operation.
There will also be ample virtual matchmaking and networking opportunities, including It’s a Match with Korean Producers featuring 25 Korean producers who will be selected by KCC to meet online with potential international partners including key commissioning editors, buyers and producers.
All Korea’s leading broadcasters will be represented on MIPCOM ONLINE+, including Korean Broadcasting System (KBS), Munhwa Broadcasting Corp (MBC), Seoul Broadcasting System (SBS), and the Educational Broadcasting System (EBS), along with cable operators CJ ENM and JTBC.
Previous Countries of Honour and Country Focuses at both MIPTV and MIPCOM include France, China, Russia, Japan, Germany, Turkey, Nordics (Denmark, Finland, Norway and Sweden), Mexico, Israel, and Argentina.
MIPCOM, the world’s biggest content market will streamline this year’s TV market by scrapping exhibition stands and shortening the event to three days (October 12-14). MIPCOM ONLINE+, a premium digital service will run from (October 5 to Mid-November)
MIPCOM 2020, initially programmed for October 12-15, has announced that the 36th edition of the flagship entertainment content market will take place as MIPCOM RENDEZVOUS CANNES, a streamlined, 3-day gathering of the international television community in Cannes (October 12-14), together with MIPCOM ONLINE+, a premium digital service (October 5-mid November).
MIPJunior, traditionally held as a hotel-based programme screening and networking event, will move into the Palais des Festivals and run alongside MIPCOM RENDEZVOUS CANNES.
“We want to help the international television community get back to business and the combination of face-to-face at MIPCOM RENDEZVOUS CANNES and digital MIPCOM ONLINE+ makes this possible. We understand that some people will be unable to travel to Cannes, so they can be part of the MIPCOM experience digitally. New health and safety guidelines meant considerable disruption and extra costs for exhibitors and their stands, so we decided there will be no exhibition stands at MIPCOM RENDEZVOUS CANNES,” says Laurine Garaude, Reed MIDEM’s Television Division Director.
MIPCOM RENDEZVOUS CANNES will see a new show floor plan for face-to face meetings and market screenings, and delegates will be able to use open meeting spaces, reserved tables or privatised lounges. The event will take place in the Ambassadeurs and Riviera halls of the Palais des Festivals. Physical distancing will be in place as part of comprehensive health and safety measures throughout the Palais.
Commenting on the presence of acquisition executives in Cannes, Laurine Garaude notes, “The launch of the Global Upfronts is the centrepiece of our Buyers Programme. We have stepped up our invitations to buyers and we are also working closely with major studios from around the world to present their newest and most exciting slate of content.”
Delegates who are unable to attend MIPCOM RENDEZVOUS CANNES can set up online video meetings, screen programmes and access conferences via MIPCOM ONLINE+. The combination of MIPCOM RENDEZVOUS CANNES and MIPCOM ONLINE+ will enable MIPCOM’s international community to connect and share the MIPCOM experience, in Cannes or anywhere worldwide.
Exhibitors who have already booked a stand for this year’s MIPCOM will receive a choice of refunds or credits for MIPCOM RENDEZVOUS CANNES or future MIP markets. “For many of us, MIPCOM RENDEZVOUS CANNES will be the first international TV trade market to take place, as a live gathering, since business was disrupted by the global Covid-19 pandemic. We’ll be there to greet the TV industry in Cannes in October and for those who can’t make it, we will connect everyone virtually,” concludes Laurine Garaude.
MIPCOM RENDEZVOUS CANNES PROGRAMME HIGHLIGHTS:
An exclusive Buyers Programme featuring Screenings including the New Global Upfronts, market screenings and market intelligence will occur, along with a full conference programme including high-profile keynotes, market trends and industry analysis.
The MIPCOM Diversify TV Excellence in TV and MIP SDG Awards will be the centrepieces of the newly announced Change for Good programme, an industry forum for global social change.
MIPJunior delegates will have a dedicated programme and will have their own distinct networking zone within the redesigned show floor, which will include access to the digital screenings library, conferences and meeting spaces.
Season 3 of the CANNESERIES FESTIVAL will take place alongside MIPCOM RENDEZVOUS CANNES.
MIPCOM ONLINE+ will launch on October 5 and will run until mid-November
MIPCOM ONLINE+ will enrich the market experience for participants attending MIPCOM RENDEZVOUS CANNES and for those who cannot travel to Cannes.
Global Upfronts, market screenings and the most important conference sessions and speakers from Cannes will be accessible to delegates and new audiences in Cannes and worldwide.
Extensive content from our studio partners and international distributors will showcased.
The enhanced database will facilitate online networking opportunities, allowing users to set up highly targeted, video business meetings between distributors and buyers.