MIPCOM Unveils New 2020 Market Format

By Pickle  August 5, 2020

MIPCOM, the world’s biggest content market will streamline this year’s TV market by scrapping exhibition stands and shortening the event to three days (October 12-14). MIPCOM ONLINE+, a premium digital service will run from (October 5 to Mid-November)

MIPCOM 2020, initially programmed for October 12-15, has announced that the 36th edition of the flagship entertainment content market will take place as MIPCOM RENDEZVOUS CANNES, a streamlined, 3-day gathering of the international television community in Cannes (October 12-14), together with MIPCOM ONLINE+, a premium digital service (October 5-mid November).

MIPJunior, traditionally held as a hotel-based programme screening and networking event, will move into the Palais des Festivals and run alongside MIPCOM RENDEZVOUS CANNES.

“We want to help the international television community get back to business and the combination of face-to-face at MIPCOM RENDEZVOUS CANNES and digital MIPCOM ONLINE+ makes this possible. We understand that some people will be unable to travel to Cannes, so they can be part of the MIPCOM experience digitally. New health and safety guidelines meant considerable disruption and extra costs for exhibitors and their stands, so we decided there will be no exhibition stands at MIPCOM RENDEZVOUS CANNES,” says Laurine Garaude, Reed MIDEM’s Television Division Director.

MIPCOM RENDEZVOUS CANNES will see a new show floor plan for face-to face meetings and market screenings, and delegates will be able to use open meeting spaces, reserved tables or privatised lounges. The event will take place in the Ambassadeurs and Riviera halls of the Palais des Festivals. Physical distancing will be in place as part of comprehensive health and safety measures throughout the Palais.

Commenting on the presence of acquisition executives in Cannes, Laurine Garaude notes, “The launch of the Global Upfronts is the centrepiece of our Buyers Programme. We have stepped up our invitations to buyers and we are also working closely with major studios from around the world to present their newest and most exciting slate of content.”

Delegates who are unable to attend MIPCOM RENDEZVOUS CANNES can set up online video meetings, screen programmes and access conferences via MIPCOM ONLINE+. The combination of MIPCOM RENDEZVOUS CANNES and MIPCOM ONLINE+ will enable MIPCOM’s international community to connect and share the MIPCOM experience, in Cannes or anywhere worldwide.

Exhibitors who have already booked a stand for this year’s MIPCOM will receive a choice of refunds or credits for MIPCOM RENDEZVOUS CANNES or future MIP markets. “For many of us, MIPCOM RENDEZVOUS CANNES will be the first international TV trade market to take place, as a live gathering, since business was disrupted by the global Covid-19 pandemic. We’ll be there to greet the TV industry in Cannes in October and for those who can’t make it, we will connect everyone virtually,” concludes Laurine Garaude.

MIPCOM RENDEZVOUS CANNES PROGRAMME HIGHLIGHTS:

  • An exclusive Buyers Programme featuring Screenings including the New Global Upfronts, market screenings and market intelligence will occur, along with a full conference programme including high-profile keynotes, market trends and industry analysis.
  • The MIPCOM Diversify TV Excellence in TV and MIP SDG Awards will be the centrepieces of the newly announced Change for Good programme, an industry forum for global social change.
  • MIPJunior delegates will have a dedicated programme and will have their own distinct networking zone within the redesigned show floor, which will include access to the digital screenings library, conferences and meeting spaces.
  • Season 3 of the CANNESERIES FESTIVAL will take place alongside MIPCOM RENDEZVOUS CANNES.

MIPCOM ONLINE+:

  • MIPCOM ONLINE+ will launch on October 5 and will run until mid-November
  • MIPCOM ONLINE+ will enrich the market experience for participants attending MIPCOM RENDEZVOUS CANNES and for those who cannot travel to Cannes.
  • Global Upfronts, market screenings and the most important conference sessions and speakers from Cannes will be accessible to delegates and new audiences in Cannes and worldwide.
  • Extensive content from our studio partners and international distributors will showcased.
  • The enhanced database will facilitate online networking opportunities, allowing users to set up highly targeted, video business meetings between distributors and buyers.

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