Netflix unveiles mobile plan for India at Rs 199

admin   July 25, 2019

Netflix has announce the launch of a new mobile plan for India. At Rs 199 per month, members will be able to access all of Netflix’s content— uninterrupted and without ads— in standard definition (SD) on one smartphone or tablet at a time. This is Netflix’s fourth Indian plan, in addition to the existing basic, standard and premium plans.

Ajay Arora, Director, Product Innovation, Netflix, said, “Our members in India watch more on their mobiles than members anywhere else in the world- and they love to download our shows and films. We believe this new plan will make Netflix even more accessible and better suit people who like to watch on their smartphones and tablets—both on the go and at home.”

According to a FICCI-EY 2019 report, Indians spend 30% of their phone time—and over 70% of their mobile data—on entertainment. Netflix is investing heavily in Indian films and series across all genres and for all generations, including much-loved hits like Sacred Games, Chopsticks and Mighty Little Bheem. Thirteen new films and nine new original series are already in the pipeline.

According to Arora, Netflix continues to improve the mobile experience with features like Smart Downloads, mobile previews, and sharing to social media. “Most recently, we improved our Android app—by making the sign-up flow for new members and the app load more quickly on entry-level smartphones.”

Meanwhile, Netflix has also adjusted prices for its three existing plans. The Basic plan is now available at Rs 499 per month, Standard at Rs 649, and Premium at Rs 799 per month.

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Why TikTok wants to invest $1 billion in India?

admin   July 25, 2019

TikTok, which has emerged as the favourite video sharing platform of Indians despite restrictions from the government and the court, has announced its decision to set up a data centre in India.

TikTok, a rage among youngsters across India, has emerged as a major competitor for YouTube and Facebook videos. With people in India finding it much easier to upload and work with TikTok, it is little wonder why this first Chinese product, which has been successful globally beyond China, wants to make inroads into a huge market like India.

According to a statement from TikTok’s parent company, the China-based ByteDance, “India is one of our strongest markets and we are happy to be part of the mainframe of Digital India in 15 languages. Since the launch of our platforms in India, we have stored the data of our Indian users at industry-leading third party data centres in the US and Singapore…We now believe the time has come to take the next big leap.”

It said: “As a testimony to ByteDance’s recognition of India’s efforts to frame a new data protection legislation, we are taking a significant step towards establishing a data centre in India.”

ByteDance, which also owns the social media platform Helo, added: “We are now in the process of examining options for safe, secure and reliable services for our Indian users within Indian borders.”

The data centre plan is part of the $1 billion ByteDance has recently committed to the Indian market over the next three years. So, why is TikTok is so keen about investing more in India? Sample this: According to a new report from Sensor Tower, a mobile app intelligence firm, users spending on short video-sharing app TikTok reached $10.8 million last month from $1.6 million in June 2018, recording a year-over-year growth of 588 percent.

Also, spending in the app increased 19 per cent month-over-month from $9 million in May. Though growth in spending was driven by users in China, India is TikTok’s largest market where it seeks to make significant returns in the future.

And with its decision to set up data centre in India itself, it looks like TikTok is ready to provide its answers to allegations like it is “anti-national” for its “close relationship” with the Chinese government and it is a “hub” of anti-national content.