AI is expanding creativity: Mark Read

By Pickle May 2, 2025

Mark Read, CEO of WPP, took the stage at WAVES 2025 to unveil an advertising renaissance powered by AI-led storytelling. Speaking at the Jio World Centre, he described the $1 trillion global advertising industry’s shift toward hyper-personalized content, showcasing WPP’s open video production platform and a campaign featuring Shah Rukh Khan as a prime example.

“AI is not replacing creativity—it is expanding it,” Read declared, emphasizing how motion AI and digital tools are democratizing high-quality advertising for MSMEs. He highlighted India’s pivotal role in this transformation, with its vibrant creator ecosystem and technological prowess driving innovation.

Read’s address at WAVES painted a future where AI amplifies human creativity, making advertising more inclusive and impactful. For India, he sees a starring role in crafting campaigns that resonate globally while staying rooted in local culture.