Le Musk: A Brave New Frontier in Cinema

By Pickle  May 18, 2022
Le Musk: A Brave New Frontier in Cinema, Pickle Media

A technical masterpiece by Oscar and Grammy-winning composer A.R. Rahman with inter-disciplinary expertise coming together from around the world, Le Musk is a feature that ushers new ground in art and technology, merging worlds, mediums and cultures, and is all set to exclusively premiere at Cannes XR

Le Musk: A Brave New Frontier in Cinema, Pickle Media

Le Musk is a cinematic sensory experience by A.R. Rahman, incorporating virtual reality (VR). With scent being the key to unlocking the story, the movie is immersive, pathbreaking and unparalleled as it marks a new frontier in cinema. Directed and scored by Oscar and Grammywinning composer A.R. Rahman — who makes his directorial debut with the film — Le Musk is all set to exclusively premiere at Cannes XR in partnership with Marché du Film, a part of the 75th Cannes Film Festival. Punctuated by scent, motion and music, Le Musk is a feature that ushers new ground in art and technology, merging worlds, mediums and cultures.

The 36-minute film features a global star cast comprising Hollywood actress Nora Arnezeder (Army of the Dead) and Guy Burnet (Oppenheimer) in lead roles, joined by Munirih Grace and Mariam Zohrabyan from Armenia. The film, where technology meets the storytellers, constructs a compelling world of music, motion and scent, following the journey of an orphaned heiress and musician, who grows up to be a woman on a mission. Despite her tumultuous life, she has one constant companion – the lingering Muskan scent.

Le Musk: A Brave New Frontier in Cinema, Pickle Media

Centering an unforgettable protagonist in Arnezeder’s Juliet, Le Musk is an ode to music and memory. The movie is a potent portrait of a woman spurned by the oldest, most treacherous quest of humankind — revenge. Juliet yearns for normalcy, but her past doesn’t allow her the luxury of mundanity. Dipping into the abstract trenches of the woman’s psyche, Le Musk constructs a compelling world of music and scent that lay bare sinister and pure motives. As Juliet searches for the four men — the injured, the tattooed, the poacher and the ‘Musk’ — she must come face to face with the price of her purpose and confront the persistent presence of the past. As she inches closer to discovery, will she endure or will she break… irreversibly?

The idea for Le Musk was born out of director Rahman’s conversation with his wife SairaRahman. The partners share a love for perfume and wished to employ scent as a narrative device in immersive cinema. They tapped into the infinite possibilities posed by immersive VR soon after their exchange. Gradually, the world and characters of Le Musk took shape in the artist’s mind.

Le Musk: A Brave New Frontier in Cinema, Pickle Media

Shot in Rome, Le Musk is a technical masterpiece with inter-disciplinary expertise coming together from around the world. Shot on 14 different cameras capture super-resolution quality video. Post-produced in stereoscopic 360 VR workflow at higher resolution and frame rate, Le Musk’s was finished by 10 VFX houses from around the world with close to a petabyte of data.

In association with Marché du Film / CannesXR allows the project to be experienced at the immersive VR chair by Positron, the Los Angeles-based company. All that with motion, scent, immersive sound, and haptics integrated.

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