Editorial Note

By Pickle August 10, 2025

We are pleased to present this special issue at a pivotal moment for India’s media and entertainment (M&E) sector, which is experiencing a transformative shift driven by unprecedented technological innovation and evolving business models. As artificial intelligence and digital disruption redefine the ways we create, distribute, and consume content, our industry is uniquely positioned to lead in this era of innovation.

In this edition, we feature exclusive insights from Gaurav Banerjee, Chairman of the CII National Media and Entertainment Council, in a thought-provoking interview that examines the path forward. We also introduce the new members of the Council, whose combined expertise will guide the sector through its next phase of growth. Additionally, we commemorate a significant cultural milestone with a preview of the 50th Toronto International Film Festival, which celebrates half a century of cinematic excellence.

The numbers tell a compelling story. India’s M&E sector, growing at a robust 10–12% annually to reach around US $30 billion, has become an important contributor to the global value chain. With the right strategic interventions, the industry can achieve the ambitious US $100 billion milestone within this decade—a vision CII champions through collaboration and innovation-led growth.

AI and emerging technologies are no longer mere enablers; they are now the primary catalysts driving industry evolution. From hyper-personalised streaming experiences to AI-powered content creation tools, the shift is both rapid and profound. This transformation calls for a reimagining of traditional business models while preserving the cultural authenticity that has always defined Indian storytelling.

Our strategy for achieving the $100 billion goal is built upon four key pillars:

Skilling and education, aimed at equipping talent with both creative and technological expertise.
Robust copyright protection and anti-piracy measures to ensure the safeguarding of intellectual property.
Progressive regulatory reforms that promote innovation while maintaining the integrity of content.
Innovation as a catalyst for economic growth—creating jobs, nurturing startups, and enhancing global outreach.

The opportunity before us is vast. By embracing innovation while remaining faithful to our cultural roots, India can transform from being one of the world’s largest consumers of content into a global powerhouse in the content industry.

This is our moment to craft the next chapter in India’s entertainment narrative—one that will resonate across the globe.

If you have any questions, or are interested in collaboration opportunities, don’t hesitate to get in touch.