Qube Cinema Acquires Arts Alliance Media to Bolster Global Cinema Tech Reach

By Pickle February 22, 2026

Qube Cinema, a pioneer in digital cinema technology, has acquired the business of UK-based Arts Alliance Media (AAM), enhancing its theatre management software offerings and ensuring seamless service for over 32,000 screens worldwide.

The deal aligns Qube’s four-decade legacy in cinema innovations—spanning India and global markets—with AAM’s expertise in exhibitor operations, software interoperability, and hardware systems, promising enhanced products amid consolidating industry demands.

Deal Highlights

Strategic Fit: Combines strengths in scalable deployments, innovation, and customer focus across diverse cinema environments.

Customer Continuity: AAM brand persists; Qube commits to upgraded features, support, and expanded reach without disrupting established relationships.

Global Scale: AAM’s installations bolster Qube’s footprint, addressing real-world exhibitor needs through team knowledge exchange.

Qube CEO Harsh Rohatgi said: “Arts Alliance Media has earned an enviable reputation among its customers for its product innovation and unmatched customer relationships. As we welcome the business into our fold, our priority is to preserve its legacy and maintain the rigor in product reliability and delivery quality while enhancing product features, customer support and market reach.”

The acquisition positions Qube at the forefront of digital cinema evolution, underscoring shared values of product obsession and openness in a competitive landscape.