WAVES Bazaar Launches Global Push at MIPCOM 2025

By Pickle October 11, 2025

Government-backed WAVES Bazaar aims to spotlight the country’s creative diversity and foster new global partnerships. Supported by a high-level government delegation, the initiative will connect Indian media, entertainment, and technology sectors with international buyers, investors, and collaborators in Cannes.

India is set to take center stage at MIPCOM 2025 in Cannes, as the country’s flagship creative economy platform, WAVES Bazaar, prepares to exhibit for the first time at the world’s leading international television and streaming content market. This milestone marks a significant step for India’s media and entertainment industry as it expands its global outreach and seeks to forge new partnerships across the international creative economy.

Bridging India’s Creative Industries with the World

WAVES Bazaar, launched earlier this year as part of the inaugural WAVES Summit in India, is a dynamic online platform and year-round summit designed to connect creators, investors, and businesses across the entertainment sector—including film, TV, animation, videogames, music, immersive media, and more. With its entry into MIPCOM, WAVES Bazaar aims to position itself as the primary bridge between India’s burgeoning creative industries and global markets, particularly in Europe.

The first WAVES Summit in May 2025 drew an impressive 6,000 sellers and 7,000 buyers, showcasing 2,500 projects and generating nearly €13 million in business. Since then, the platform has rapidly expanded its reach, holding editions at major international events including the Toronto and Busan Film Festivals, Gamescom, Tokyo Game Show, and IberSeries in Madrid. These global initiatives have established WAVES Bazaar as a go-to destination for investments, collaborations, policy discussions, and B2B meetings across the media and entertainment spectrum.

High-Level Representation and Strategic Objectives

A high-profile delegation from the Indian Consulate General in Marseille will be present in Cannes to champion the WAVES initiative, underlining the Indian government’s commitment to supporting the country’s global creative economy ambitions.

The delegation will include Niraj Kumar, Director of TV Broadcasting at the Indian Ministry of Information and Broadcasting, and Vikram Singh Malik, Director of WAVES OTT under Prasar Bharti, India’s public service broadcaster.

“We are extremely pleased to be attending MIPCOM to launch WAVES Bazaar as the bridge between India’s media and entertainment sector and global markets, particularly in Europe,” said Kumar.

“Our aim is to show India’s creative diversity across television, films, animation, gaming, music, and immersive media. Our focus here in Cannes is to develop deals, partnerships, and investments by sharing India’s creative vision with companies looking to collaborate across multiple sectors.”

Malik added, “We see WAVES Bazaar as a gateway to strong partnerships. Attending MIPCOM for the first time will allow us to directly engage with creatives from around the world. As well as helping Indian creators seeking to expand into Europe and beyond, WAVES Bazaar offers global companies easy access to connect across all sectors, particularly in areas of innovation, technology, and India’s exceptional capabilities in VFX, AR/VR, AI, and post-production services.”

Comprehensive Industry Engagement

WAVES Bazaar’s scope is far-reaching, actively supporting the entire spectrum of the entertainment industry. The platform facilitates opportunities and partnerships in live action, animation, gaming and esports, music and sound, VFX, comics, e-books, radio, podcasts, XR/VR/AR, immersive experiences, and live events. Its hybrid approach—combining digital platform access with on-ground networking at major international events—has drawn immense interest from stakeholders worldwide.

MIPCOM 2025: A Marketplace of Opportunity

Every October, MIPCOM transforms Cannes’ iconic Croisette into the beating heart of the global content industry, bringing together executives and creatives from over 100 countries. The 2025 edition is set to introduce new initiatives targeting the Creator Economy, further opening avenues for dealmaking among digital creators, television producers, distributors, and brands.

India’s participation through WAVES Bazaar aligns perfectly with MIPCOM’s renewed focus on innovation and cross-industry collaboration. As the world’s content landscape continues to evolve, India’s creative economy is poised to play a pivotal role in shaping the future of global entertainment.

Looking Ahead

With a strong government mandate, proven success at home, and a clear vision for international expansion, WAVES Bazaar’s debut at MIPCOM marks a new chapter for India’s media and entertainment sector. As the pavilion opens its doors in Cannes, all eyes will be on the partnerships, deals, and creative exchanges that will emerge—signaling India’s growing influence on the world entertainment stage.