From The Heart Of Disney

By Pickle  July 21, 2020

In her inaugural address at the 21st edition of Animation Masters Summit organized by Toonz Animation Group, Anuradha Aggarwal, Head of Infotainment and Kids, Star India, spoke about the magic of Disney and why creativity matters the most

My family loves to watch movies together, it’s our time together. And we are animation fans, we really want to re-watch a lot of our old favorites. And this has given us the time to select Friday night, Saturday night movie together, bring on the popcorn, and enjoy old classics like the old Lion King and compare it to the new one. Watch the old Pixar Toy Story and remember the first time that we saw them, try and remember all the stories that hadn’t been seen. And of course, we’ve seen the new Mandalorian and you know bit about whether it fits into the large storytelling of all the Star Wars that people seen again and again. I’ve been watching all these stories and all these movies and loving them. But, I’ve been on the other side, and I know the process that goes behind creating a successful story.

MEMORIES IN MAKING

So, the actual animation, of course, is a very, very important part of storytelling, I believe there are other elements that come together in making a story lovable, timeless, and something that viewers will keep in their mind and hearts for a very long time. And I think these elements need to be appreciated, and acknowledged, and who best to do it with the audience, who is part of creating some of these amazing, wonderful pieces of storytelling. So I thought I’d like to discuss with you, share with you how Disney successfully fosters creativity, and how it’s been doing it over the years. And what I’ve learned are the key elements of bringing stories that people love, and people embrace across the world. So one of the key when the first and foremost thing I’ll say is people. Ed Catmull, the co-founder of Pixar, very rightly said, “If you give a good idea to a mediocre team, that’s good. If you give a mediocre idea to a great team, they’ll make it work.”

NURTURING CREATIVITY

It has to be talent and not just good ideas. Because when you take big risks, they’re the ones who help you recover. Talent matters. But it doesn’t stop there. It’s not about hiring the best people. It’s about nurturing them and their creativity. It’s about supporting them. And you know, a lot of creativity at Disney is teamwork. People think of creativity as some mysterious solo act, but we believe that creativity involves a large number of people from multiple disciplines working effectively together. Because you cannot create the magic that Disney creates on the back of one person’s idea. It has to be a very large set of creative people, the best creative people working together in an environment that nurtures their creativity, trust them and respect the relationships that people develop amongst each other. And such a relationship and such an environment is what unleashes everyone’s creativity. The result is a vibrant community where talented people are loyal to one another. And of course, believe that they’re part of something extraordinary. And that’s something that creates extraordinary results.

TECH TOUCH

The second thing I would say, is technology. In today’s world, I wouldn’t be able to do this without technology and a lot of you have realized the value of the technology, staying at home and working from home and actually producing really great results from home or remotely from where you are. Did you know that not a single Disney or Pixar movie is made with the same exact technology that was used in the last film? That’s the power of Walt Disney’s vision because he himself was firm believer in the evolution of technology. I mean, he knew that technology and art blend together to make magic happen. I mean, he did the first sound and animation, the first color, the first compositing of animation with live action, and the first applications of xerography and animal production. We continue to believe in this swirling interplay of art and technology.

PUSHING BOUNDARIES

I think we are constantly trying to produce breakthroughs and push the technological boundaries of animation, I would encourage you to do the same. Young people today are creating so much fantastic content. And if they apply their creativity, using new age technology, I think the sky’s the limit. So we have to embrace technology in today’s world to create real breakthroughs in storytelling. The third thing that I would like to mention is something that goes for everything that we do in life.

GOD IS IN DETAIL

For creating something extraordinary and timeless, I would say, quality and detail is a very, very important part of creating great stories. I mean, any piece of content, whether it’s a series or a movie, contains literally thousands of ideas. I mean, in every sentence, in the performance of every line, in the set design, the character, the background, the clothing, the end environment, the location, because the lighting, the pacing, everything can be done in 1000 different ways. And in every little aspect, Disney handles this with utmost care and clarity. Truly, the God is in the details. I mean one doesn’t take precedence over the other and one element will not be compromised for the sake of the other because we believe creativity must be present at every level in everything that we do.

ARTIST & TECHNICIAN

And every artist is a technician and every technician is an artist and must perform and deliver at the highest level of their art. Every content base at Disney is in development for like three or four years before we even decide to release it. We plan every element from storytelling, character development, technology design, every minute aspects go through a lot of detailed thinking and planning before it goes to even the final draft. And I would encourage all young people to adopt this eye for detail, and encourage the people you are training or the people who are working with you to make sure that you work with this highest standard or benchmark of quality. And when it all comes together, I mean, it would create magic, as I believe Disney has been creating for many, many years before us. And of course, I wouldn’t be here telling you the story if we don’t believe that. But what we also believe in, is what we call the Disney difference.

TOUCHING HEARTS

Every story we narrate with the timeless classic or a very relevant story in today’s world has a heart. And you may have heard me say this or we have heard earlier Disney spokespeople talk about it. The stories with a heart basically mean that everything that we do is heartwarming and everlasting, meaningful and formed emotional connections with our audiences from two to eight years. Our stories have continued to represent the present and inspire universally positive values. They continue to inspire people, they are relatable, but they push the boundaries of imagination in a manner that, that they stay timeless for a really long time.

EMOTIONAL VALUES

So you can watch a Lion King, the first time when you’re a child and 20 years later in a different form, and still feel the tug. And Simba is born. And to the end, when he takes on as a kid. The emotional values are still the same. You know, who thought we would see the world through the eyes of bird toy, Toy Story, and fall in love with the story of talking animals in Zootopia. Even what we’ve done in India with using food as an analogy for friendships and relationships with our storytelling of simple samosa tells us that, it’s the stories that matter and characters which touch people’s hearts and when we get the right characters, the right stories, the ones which have a really deep emotional connection with the viewer. Those are the stories that are successful and they’re the ones which last for very long. And whether it’s the struggle of an everyday of a boy and everyday struggle of running to catch the bus, or it is about, a child who’s trying to keep up with other kids. The stories are real and very relatable.

ENDLESS POSSIBILITIES

Today when we think about it, the possibilities of creativity through stories are endless. And, there are no boundaries in today’s world. You can find inspiration from the art and craft of India. You can find it in comics, you can find it in anime, or you can find it in timeless graphic novels from the past. There are so many stories that we have access to. There are so many inspirations that we have access to. The potential is limitless. We’ve seen characters evolve and animation come alive through live action and new technology. We’ve seen stories that can be experienced through products, through Broadway, and at Disneyland. But you know, we haven’t lost sight of the key points that we’re speaking about. And the biggest one is every Disney experience is an experience with a heart. So this has helped us retain our creativity, our magic, and, you know, it’s helped me come here with conviction that more people adopting all of these points that I spoke about will lead to more magic being created together.

Write a Reply or Comment

Your email address will not be published. Required fields are marked *

Highlights



Taapsee’s takes on OTT, Nepotism & Covid

India, the Window of Opportunity

Get Ready for Hybrid IFFI

Film Making Centres of India

Get Your Film Take Wings at Virtual Film Bazaar

Make at least Ten co-productions in a year

Filmmakers Should Make use of India-Canada Treaty

TIFF: The Show and Business Goes on

Navigating Toronto Film Festival and Industry

Make in India, Show the World

Be Part of the Pickle India Focused Toronto Edition

ads2OTT set to Launch in Oct 2020

MovieSaints to release Memories of a Forgotten War

Truth Is Dead

Submissions Open For Berlinale Co-Production Market

Gender Equality-Berlinale Eliminates Silver Bear for Best Actor and Best Actress

All3Media, A+E Networks, BBC Studios, ZDF Join MIPCOM 2020 Global UPFRONTS Lineup

NürnbergMesse’s Content India Show from October 29-31

Berlinale 2021 Will be a Physical Festival; EFM in Hybrid Format

Best of 2020: A Dazzling Dozen

Striking the Right Chord

Ishaan Khatter looking ‘beyond clouds’ with promising upcoming projects

IFFI 2020 Adopts Hybrid Online-Physical Edition

India Unbound

20 Films That Make us Believe Freedom is Priceless

Krishna Janmashtami Special

National Education Policy: Game Changer

18 Must-See Films at Venice 2020

Ayushmann Turns Athlete

Indian Trio in Venice

Blockchain: The Future is Now

Not right time to open cinema halls: Ravi Kottarakara

Meet, ERICA. AI Actor in a SCI-FI Film

Vidya Balan Set to Shine as Shakuntala Devi

Straight Answers From Alexander Shulgin

Content is king for Saregama’s Yoodlee

Nuggets From Animation Thought Leaders

NYIFF Takes Virtual Route

From The Heart Of Disney

New Model of Filmmaking in India

My Journey: How I Did It

Animation in the Age of Art & Tech

Gaurav Banerjee: Star Unveiled

FDI cap of 26% for News Aggregators Under Consideration

The Changemaker

COVID-19 has Accelerated Digital Shift Towards Across Sectors

No Business as Usual for Film Industry

What’s Wrong With our News Media Today ?

The Fire Inside Regina

Gaming Industry Braves Covid

Disney +Hotstar Leads the Disruption

Oscar Invites QUBE’s Senthil Kumar to be its Member at Large

What’s New Search Engine Neeva Can Do That Google Cannot?

The New Oscar Award Date April 25, 2021

India to Offer Incentive Package for Film Shoots and Co-Production

Strings of Genius

A Ray That Still Lights The Way

Best of the Cannes Official Selection 2020 Films

Most Awaited Films of India

56 Films: Cannes Reveals 2020 Lineup

The Making of Cannes 2020 Film Selection Process

Cannes Virtual Film Market Extends Earlybird Registration to June 12

Annecy Jury Members

Take a Look at Annecy Competition Lineup

Getting Back to Business, Reveals Media Consumption Pattern

Cannes 2020 to Announce Festival Selection Lineup on June 3

20 Work in Progress Tiltles Unveiled for Goes to Cannes

Annecy VR Works Selections for Digital MIFA Market

Film Bazaar’s Work in Progress Films from India Goes to Cannes Virtual Market

Navigating Virtual Cannes Film Market 2020

Meet the Streamers: HBO Max & Quibi Keynotes at Cannes Virtual Film Market

Dedicated Cannes XR Virtual Edition from June 24-26

Screen Moms; Best Movies to Stream on Mother’s Day

Vijay Deverakonda: The Lovable ‘Rowdy’

Sai Pallavi: Natural Beauty is a Natural Actor Too

Cannes Virtual Film Market Registration Opens May 13

COVID-19: Nuggets from Netflix’s Ted Sarandos on Filming and Safety Protocols

Maitreyi Ramakrishnan is New Sensation in Netflix Original Series Never Have I Ever

The Best Movies of 2001-2019 Not Streaming in OTT Platforms

Best Movies of the New Millennium Streaming Now

Best Movies of the New Millennium Streaming Now

Best Movies of the New Millennium Streaming Now

Best Movies of the New Millennium Streaming Now

Best Movies of the New Millennium Streaming Now

Annecy Unveils Virtual Film Festival and Market in June

Roskino to Host Russian Virtual Digital Content Market from June 8

27 Rishi Kapoor Films to Stream at Home Now

Virtual Nab Show Express will Take Place May 13-14, 2020

51 International Film Festival of India, Goa ( 20 -28 November, 2020)

Films to Watch in 2020

Christopher Nolan Films Tenet in Mumbai

A Call From Uttarakhand For Filmmakers Of The World

FFO Rolls Out Red Carpet For Foreign Filmmakers

INDIA@BERLINALE-Indian Cinema’s Voices Emerging

51st IFFI TO Mark Satyajit Ray’s Centenary Celebrations

Sailing well in Animation Waters

Infusing Life With Dubbing AT VR Films & Studios

Berlinale 2020: India’s Laila Aur Satt Geet Selected for ‘Encounters’ Section

Prateek Vats’ Eeb Allay Ooo! in Berlinale Panaroma

Berlinale Shorts: Ekta Mittal’s ‘Gumnaam Din’ to showcase of pain of separation

Berlinale Talents: Seven Indians Make It to the List

My Salinger Year is the Opening Film at 70th Berlinale

GET READY for EUROPEAN FILM MARKET 2020

BERLIN FILM FESTIVAL 2019 WINNERS

Berlinale Forum Celebrates Golden Jubilee in 2020

Berlinale 2020 Poster Unveiled

British Actor Jeremy Irons Will Be the Jury President of Berlinale 2020

Amit Khanna: The Renaissance Man

Fantastic Friend

THE MEDIA GURU-AMIT KHANNA

STRAIGHT ANSWERS FROM AMIT KHANNA

THE DEFINING DECADE -THE 1990s

10 Achievements of Amit Khanna

Reflections on Amit Khanna

Valuable Moments

India Enchants John Bailey

The Big Bachchan of Bollywood

ETERNAL SUPERSTAR: RAJINIKANTH

IFFI 50 & Fantastic-Lifetime Achievement Award to Isabelle Huppert

INDIA’S FLAGSHIP FILM FESTIVAL TURNS 50

BACK IN BUSINESS WITH A BANG

GET THE BEST OUT OF FILM BAZAAR 2019

Transforming Hollywood from pixels to voxels

Government of India committed to Safeguard IP content: Commerce Secretary

Must do Things at AFM

Why India Attracts Foreign Filmmakers

Architect of AMAZEMENT

Pickle at MIPCOM 2019

INDIAN COMPANIES AT MIPCOM

Super Audio: Licensed to Thrill

Jungle Book Season 3 Ready

Issuance of VPL in India

Editor’s Note: 44th Toronto International Film Festival Pickle Sept 2019 Edition

The OSCAR RACE begins HERE…

Seven Indian Indie Filmmakers To Watch

Indian Cinema Of Today: A Culturally Responsive Artifact

Indie Resurgence

Indian Films At Toronto a Sparkling Quartet

IFFI Matters @ 50

Four Indian Films at the Toronto International Film Festival 2019

India Pavilion at Toronto International Film Market 2019

Made in Afghan Film ‘Hava, Maryam, Ayesha’ To Compete at Venice Festival

Keerthy Suresh: The Mahanati of Mahanati. Best Actress, National Film Award

Uttarakhand Bags National Award for Most Film Friendly State

66th National Film Awards Winners for 2018

Watan Adds Colour to Indian Independence Day

dream hampton and Brie Miranda Bryant to Feature in MIPCOM’S Women in Global Entertainment Lunch 2019

Making a Song and Dance of it

NFDC Invites Applications for Production of Films in Indian Languages; Deadline September 8, 2019

IFFI Calls for Entry for Indian Panorama in 50th Edition

Ease of Filming in India

Come, Film In Inida

Why TikTok wants to invest $1 billion in India?

Priyanka Chopra’s The Sky is Pink Set to Premiere in 2019 Toronto Internaitonal Film Festival’s Gala Section

Gitanjali Rao’s Animation Feature Bombay Rose to open Critics’ Week at Venice International Film Festival

76th Venice International Film Festival to Open With Hirokazu Kore-eda’s ‘The Truth’

Indian Cinema’s Soft Power Misses the Mark in Nirmala Sitharaman’s Maiden Budget Speech

Shahid’s Kabir Singh Becomes Top-Grossing Film of 2019

Finance Minister Proposes FDI Norm Relaxation in Media

Media & Entrtainment as Champion Sector Figures in the Economic Survey 2018-19

Indian Cinema’s Steady Rise on Global Stage

Glimpses of the future

IFFI Marching Towards 50th Edition

Cannes or Netflix? Is Netflix an acceptable remediation for Cannes’ decades-long little regard for Indian Cinema?

Play Small & Live Long Did Wonders for Me

Lessons from AFM 2018 : A Mecca for Independent Filmmakers 

SEPC: India @ MIPCOM 2019 Directory

Foreign Films Shot in India 2017

India-Newzealand Audio Visual Agreement

Pickle December 2018 IFFI Issue

Company



About Us

Contact Us

Connect With Us