INTEL’S ROLE IN HOLLYWOODS’ KEY MOMENTS

By Pickle  April 25, 2022
INTEL’S ROLE IN HOLLYWOODS’ KEY MOMENTS, Pickle Media

Let’s take a look at Intel’s role in some of the media and entertainment initiatives over the years globally

The next gen 5G standard promises faster speeds of at least 20 times, which Intel technology leaders think will transform connectivity and mobility, and bring immersive interactive cinema to new venues and platforms

1993 Started with “Market not Mandate” principle under Intel CEO Andy Grove and collaborate with the industry to create DVD Forum since early 1990s, deployed commercially in 1995

1995 Started work on DTLA (Digital Transmission License Authority) with the Hollywood Studios for DTCP (Digital Transmission Content Protection) used for protecting Hollywood content over digital interconnects (IEEE 1394, later used for USB…) and later to internet

1995 onwards: CPTWG (Content Protection Tech Working Group) brought Studios, service  providers and Tech companies together for work on all the major media content protection standards). DRM (Digital Rights Management) and content protection standards for the Hollywood DVD-CCA (Digital Video Disc-Copy Control Association), Broadcast flag, In 2005 OMA-Open Mobile Alliance/CMLA DRM- Content Management License Authority, HDCP (High Bandwidth Digital Content Protection) – world’s largest link protection crypto won two Emmy awards

1997/98 Intel contributed driving policy towards DMCA (Digital Millennium Copyright act) published in December 98. Intel started participating in H264 standard, base of video encoding format

1998 First CDN (Content Delivery Network), Project Rainer. Created technology/business framework that enabled digital streaming of Hollywood content over IP networks and ultimately the Internet (DTCP-IP)

2002 onwards: Led standardization for SD-to-HD transition (Blu-Ray) and consolidation of HD-DVD format., Engaged and drove EU DVB, Japanese Broadcast Standards.

2004 Led industry creation of U.S. regulatory framework to enable broadcast TV digitization (broadcast flag). TV digitization and modernization of the digital cable industry in the USA that served as baseline for the global TV industry.

2007-2020 UltraViolet digital Copy Hollywood initiative in major geos.

2008 Began engaging with the Indian media industry and in 2013 onwards Broadcast TV digitization efforts in India.

2010 onwards H265, AV1, AVC, HEVC V2(for 8K), VP9. Engagement with CCTV China started. 4K UHD Blu-Ray, established the 4K Std later adopted by Netflix, Amazon Prime adoption

2014 Broadcast TV digitization in Brazil (development of Ginga – Brasilian digital TV middleware of ISDB-Tb standard on Intel platforms)

2016 To Date: Started working on 8K, launched 8K encoder/decoder at NAB in 2017. 2018, 8K in France at Roland Garros with FranceTVand World’s first 16K encoder and decoder launched at NAB Show 2018 powered by Intel Xeon Processor. 2020 8K Live global partner PoC

2016 To date: Immersive Cinema Produced, collaborated, and launched dozen premium Hollywood and global Immersive Cinema VREs (LeMusk, Spider- Man VREs, Save Every Breathe Dunkirk VRE, FirstMan VRE and Volumetric Cinema Experience Grease to establish immersive Cinema category worldwide.

2021 First ever Olympic Games Tokyo 2020 delivered live in 8K/60FPS/ HDR OTT over the open internet across four continents and OTT service launch in Brazil with GloboTV

INTEL’S ROLE IN HOLLYWOODS’ KEY MOMENTS, Pickle Media

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