Policy makers

By Pickle  February 3, 2024
Policy makers, Pickle Media


In a groundbreaking collaboration, multiple ministries, as per the recent press release by the Press Information Bureau (PIB), converged to establish the AVGC Taskforce anchored by the Ministry of Information & Broadcasting (I&B). This collaborative effort aims to significantly enhance the value of the Indian Animation, VFX, and Gaming (AVGC) sector, fostering growth both domestically and internationally. The collective strength of various ministries underscores a strategic commitment to propel the AVGC industry forward, complemented by enticing incentives for animation, VFX, and post-production work executed on Indian soil. This synergy signals a robust framework, reinforcing India’s position as a global AVGC hub.

PRIYANK KHARGE – Tech Policy Champion

Policy makers, Pickle Media

Priyank Kharge, Hon’ble Minister for Electronics, IT & BT, and Rural Development & Panchayat Raj, Government of Karnataka, is a tech policy champion and innovative leader. With a background in animation, he uniquely integrates technology and policymaking. As an influential legislator, he transformed Chittapur into a model constituency, emphasizing rural infrastructure. Priyank fosters innovation through initiatives like i4 policy, AVGC policy, Elevate, and Startup Cell. His dedication to education empowerment, seen in schemes like Prabuddha, and support for emerging tech CoEs, showcases his commitment to youth employability. Priyank’s dynamic leadership and impactful reforms have positioned Bengaluru as a global city.

APURVA CHANDRA – AVGC Policy Architect

Policy makers, Pickle Media

Apurva Chandra, Secretary of the Ministry of Information and Broadcasting, is a visionary leader and architect of the AVGC policy since 2021. As the chair of the AVGC Promotion Task Force, he played a pivotal role in formulating the draft policy for Cabinet approval. Under his guidance, India aims to establish itself as a global hub for cutting-edge Visual Effects (VFX). Chandra, a seasoned IAS officer, brings a wealth of experience, having spearheaded key initiatives in industries, defense acquisitions, labor reforms, and now leading the AVGC sector’s development. His strategic direction and commitment are driving India’s AVGC sector to new heights.

ATUL KUMAR TIWARI – AVGC Skill Development Advocate

Policy makers, Pickle Media

Atul Kumar Tiwari, Secretary of the Ministry of Skill Development and Entrepreneurship, is a stalwart in driving skill development for the Animation, Visual Effects, Gaming, and Comics (AVGC) sector. With a focus on Industry 4.0, Tiwari’s ministry has been instrumental in fostering collaboration between education, skills, and work. Under his leadership, the ministry has formed international alliances, empowering Indian youth with technical skills through partnerships with other countries. Tiwari’s significant contribution to the AVGC task force reflects in the sector’s skill advancements, with numerous universities offering specialized courses. As India moves towards creating globally appealing content, Tiwari champions the integration of AVGC into the education system, identifying and nurturing talent from an early stage.

SANJAY KUMAR – Driving India’s Education Revolution

Policy makers, Pickle Media

Sanjay Kumar, Secretary of School Education and Literacy at the Ministry of Education, Government of India, is spearheading the transformation of the country’s education landscape. With over 30 years in the Indian Administrative Service, Kumar plays a pivotal role in executing the New Education Policy 2020, emphasizing skills development in school education. His initiatives, including collaborations with IT companies like IBM, focus on integrating cutting-edge technologies like AI and cybersecurity into school and higher education. Committed to providing quality, accessible, and affordable education, Kumar’s leadership is shaping India’s future through innovation and digital.

SANJAY MURTHY – Shaping AVGC Education Landscape

Policy makers, Pickle Media

K. Sanjay Murthy, Secretary of Higher Education at the Ministry of Education, is at the forefront of steering India towards global academic excellence. A seasoned 1989 batch IAS officer, Murthy actively champions the principles of the National Education Policy (NEP) 2020. Focused on multi-disciplinary education, local language instruction, and industry academia collaboration, he envisions an education system that adapts to students’ choices and paces. Murthy emphasizes on the importance of sustained efforts and research impact in fostering academic growth on the world stage. His policies are shaping the AVGC education landscape in India’s technical and higher education system.

NEERJA SEKHAR – Global AVGC Advocate

Policy makers, Pickle Media

Neerja Sekhar, Additional Secretary at the Ministry of Information and Broadcasting, emerges as a staunch advocate for the Animation, Visual Effects, Gaming, and Comics (AVGC) sector. Championing India’s AVGC prowess, she leads initiatives to propel the industry onto the global stage. At CII Summit FX 2021, Sekhar emphasizes collaboration with states and aligning policies to foster AVGC businesses. With 15 audiovisual co-production treaties and a commitment to extraordinary content, she envisions India as a hub for the toy industry. As the driving force behind the National Centre of Excellence for AVGC, Sekhar positions India to harness its technological capabilities, becoming a pivotal player in the global AVGC landscape.

PRITHUL KUMAR – AVGC Industry Facilitator

Policy makers, Pickle Media

Prithul Kumar, Joint Secretary (Films) and Managing Director of NFDC, stands as a dynamic leader and the industry’s voice. Renowned for executing incentives and simplifying processes, Kumar plays a crucial role in fostering the Animation, Visual Effects, Gaming, and Comics (AVGC) sector. Coming from a railway background, he brings hands-on experience to his role. Leading NFDC, Kumar shapes India’s film industry and extends incentives to AVGC. His vision, reflected at TIFF 2023, highlights India’s cinematic brilliance and commitment to supporting AVGC growth. Kumar’s leadership emphasizes collaboration, making India an enticing destination for international filmmakers and reinforcing its position in the evolving AVGC landscape.

DR. EKROOP CAUR – Urban Governance Expert

Policy makers, Pickle Media

Dr. Ekroop Caur, Secretary, Dept. of Electronics IT, BT, and Science & Tech, Govt. of Karnataka, is a seasoned IAS officer with 20+ years of experience. Recognized for excellence in public administration, Dr. Caur has led in key roles, including Secretary Finance and heading BMTC, the country’slargest urban transport company. Her diverse contributions extend to public sector companies, boards, and premier institutes. Presently overseeing Electronics, IT, BT, and Science & Tech, she brings expertise in public policy, finance, urban governance, and infrastructure. Dr. Caur’s extensive experience and multifaceted leadership shape Karnataka’s technological landscape.

JAYESH RANJAN – Hyderabad’s AVGC Architect

Policy makers, Pickle Media

Jayesh Ranjan, Principal Secretary, IT, Government of Telangana, is reshaping India’s AVGC landscape, positioning Hyderabad as a global hub. A visionary leader, Ranjan aligns the city’s filmmaking legacy and technological prowess, establishing the IMAGE Towers to cater exclusively to audiovisual and digital entertainment companies. With a focus on infrastructure, talent development, and innovation, he ensures Hyderabad’s readiness for the AVGC revolution. Ranjan’s strategic initiatives, including the Center of Excellence, demonstrate foresight, making Hyderabad an enticing destination for global studios to collaborate, innovate, and contribute to the evolving world of entertainment.

Dr. OMKAR RAI – Leader in Electronics and IT

Policy makers, Pickle Media

Dr. Omkar Rai, the Director General of STPI under the Ministry of Electronics and Information Technology, is a key figure in promoting software exports and entrepreneurship in the IT/ITES/ESDM industry in India. With a PhD in Statistics, Dr. Rai has played a crucial role in formulating policies for industry growth. His leadership has been instrumental in shaping the landscape of the Information Technology sector, contributing significantly to India’s technological advancements.

BISWAJIT SAHA – Education Visionary and AVGC Advocate

Policy makers, Pickle Media

As CBSE’s Director of Training & Skill Education, Dr. Saha has been instrumental in implementing competency-based education, aligning with the New Education Policy 2020. His expertise extends to the integration of AVGC in K–12 education, emphasizing its potential in crafting highquality educational content and fostering joyful learning experiences. Driven by a
commitment to democratizing education, he advocates for diverse subject offerings, gamified content, and personalized learning to cater to evolving career landscapes. Dr. Saha envisions a
collaborative effort between the AVGC industry and higher education institutions, ushering in a transformative era of competency-based learning and educational inclusivity.

SUBODH SACHAN – AVGC Innovation Strategist

Policy makers, Pickle Media

Subodh Sachan, Director at STPI Headquarters and CEO of STPINEXT INITIATIVES, is a trailblazing professional spearheading nationwide startup initiatives. An alumnus of IIT Roorkee and IIM Bangalore, Sachan drives the establishment of domain-specific Centers of Excellence in emerging technologies, such as IoT, AI, Blockchain, and AR/VR. His leadership extends to the Next Generation Incubation Scheme and STPI-Atal Innovation Centre. With a rich industry background, Sachan has played pivotal roles at a global level, contributing significantly to the telecom and smart devices sector. Notably, he led Business Development & Product Management at startup BORQS Inc, guiding it to a successful NASDAQ listing.

SRIKANTH SINHA – ‘Tech for Good’ Leader

Policy makers, Pickle Media

Srikanth Sinha, CEO at Telangana Academy for Skill and Knowledge, is a seasoned leader in the ‘Tech for Good’ space. With over 30 years of multicultural global experience, Sinha champions Collaborative CSR and aims to bridge the digital divide. Presently leading a non-profit organization, he focuses on promoting grassroots innovations and creating an inclusive India. Sinha’s extensive leadership roles, including CEO at NASSCOM Foundation, reflect his commitment to leveraging technology for societal betterment. Known for building strong client relationships and a keen focus on outcome-based programs, Sinha has emerged as a driving force in the realms of corporate learning and online education.

Dr. ABHAY SINHA = India’s AVGC Visionary

Policy makers, Pickle Media

Dr. Abhay Sinha, Director General of the Services Export Promotion Council (SEPC), is steering India into a global content leadership role. With a profound belief in India’s potential, he champions the audio-visual industry’s growth, presenting the India Pavilion at global platforms like MIPCOM. Dr. Sinha strategically focuses on co-productions, of which AVGC is a significant part, leveraging India’s talent and intellectual property. His five-year plan envisages expanding India’s M&E industry through international alliances and participation in key global events. Committed to fostering partnerships, Dr. Sinha’s leadership positions India as a powerhouse in AVGC, poised to captivate a global audience.

Write a Reply or Comment

Your email address will not be published. Required fields are marked *