30 Glorious Years – ZEE@MIPCOM: Expanding India’s Global Content Footprint

By Pickle  October 16, 2022
30 Glorious Years – ZEE@MIPCOM: Expanding India’s Global Content Footprint, Pickle Media

As ZEE Entertainment Enterprises has turned 30 this October, there is an additional reason to celebrate the occasion because ZEE has been attending MIPCOM for more than two decades to expand India’s global presence in content through their ZEE Content Sales arm

In India, ZEE Entertainment Enterprises has been in business for 30 years, transforming the media and entertainment industries by providing the best content experiences to audiences in India and around the world. ZEE had a modest beginning by launching the first private satellite television channel in the nation. Since then, it has made significant contributions to the nation’s liberalisation process by fostering positive societal change both on and off-screen.

Today, ZEE is not only a well-known household name, but it also holds a commanding position as a global media and entertainment powerhouse, serving as the cultural ambassador for Indian content on the international stage through its consumption platforms, according to ZEE

According to its ZEE 4.0 vision, the business is expanding its horizons by establishing a solid technological foundation through its Technology and Innovation Centre to foster innovation and data-driven capabilities, as well as recently making a comeback in the sports industry.

The mantra at ZEE has always been to lead by example, demonstrating its commitment and determination to build a robust version of the company while also defining the future of the media and entertainment industry in India, the company said in a statement.

“It is indeed a momentous occasion as the nation’s first home-grown entertainment company, ZEE, completes three wonderful decades of entertainment and value-creation,” said Punit Goenka, MD and CEO of ZEE Entertainment Enterprises.

30 Glorious Years – ZEE@MIPCOM: Expanding India’s Global Content Footprint, Pickle Media

He added that this landmark is especially significant because it also commemorates the beginning of India’s media and entertainment industry. “The trajectory of ZEE over the years can be summarised by its rapid expansion, its willingness to take calculated risks in order to continuously explore new opportunities, and its unwavering commitment to maximising value for all stakeholders. We are preparing to accelerate the Company’s growth and transform into a formidable player in the emerging markets as we lay the strategic roadmap for the next 30 years,” he said.

The Zee Global Content Sales, a licencing and syndication arm of Zee Entertainment Enterprises Limited (ZEEL), has one of the world’s largest libraries of creative and broadcasting entertainment content and offers a good selection of Family Dramas, Documentary & Travelogues, and Health & Wellness content to the global audience.

ZEE has also made a significant contribution to society’s well-being, inspiring positive societal change both through its iconic stories and through numerous initiatives that improve the lives of people from a variety of social backgrounds. ZEE is laying a solid foundation through targeted investments in the television, digital, and film production industries as the company enters its next phase of growth.

It is indeed a momentous occasion as the nation’s first home-grown entertainment company, ZEE, completes three wonderful decades of entertainment and value-creation Punit Goenka, MD and CEO of ZEE Entertainment Enterprises.

Zee Entertainment Enterprises Ltd. (ZEE) is a media & entertainment powerhouse offering entertainment content to diverse audiences. With a presence in over 190 countries and a reach of more than 1.3 billion people around the globe, ZEE is among the largest global content companies across genres, languages, and platforms.

Zee Content Sales is the licensing and syndication arm of Zee Entertainment Enterprises Limited (ZEEL) and currently houses one of the largest libraries of creative and broadcasting entertainment content in the world.

It offers a wide array of content in multiple languages including Hindi & English, covering all genres: Romantic, Family, Thriller / Horror, Biopic / Biographical, Historical / Costume, Fantasy / Mythological, Comedy, Kids Entertainment, Food / Lifestyle, Reality / Variety, Talk Shows & Documentary / Travelogue.

• 1.3+ Billion Viewers

• 190 countries

• 120+ channels

• 300k + Hours of premium entertainment

• 5000+ Movie Titles

website: www.zeecontentsales.com

MIPCOM 2022 Stand Number:P-1, K51

e-mail: contentsales@zee.com

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