A New Era of Influence

By Pickle  February 12, 2024
A New Era of Influence, Pickle Media

The Indian film industry is evolving, and this is evident. This would not only assist Indian cinema grow its international clientele and presence, but it would also aid Indian enterprises in general and the Indian brand in particular says Ravi Kottarakara, President, Film Federation of India and South Indian Film Chamber of Commerce

India as a cinema nation is occupying a significant space in the domestic and global mind. Not only is India’s economy growing strong, the filmed entertainment space is exciting. Indian film industry is top in the radar of the government to expand its soft power, globally. Showcasing India’s creative economy is India’s theme at the Global Film Festivals and Markets.

For the first time, in our recent past we have acknowledged Indian cinema under one bucket and has a national audience. There are many cinemas of India, produced in the filmmaking centres across the country. Our films have created a familiarity and acceptance across India, not only amongst the diaspora but also among the local audiences internationally. Some of the clear examples are films like RRR, KGF, Kantara, Baahubali, PS1,2, Jawaan, Pathan, 2018 among others. Our Regional films are not only the new National, but emerging global.

The upto $3.6 million incentive offered by India is a welcome step as it will facilitate more film shoots, co-production activities, and post-production work in the country.

This is the changing face of Indian cinema and it is clearly visible. This would help Indian cinema expand its global footprint, increase its overseas film business, but also facilitate the overall Indian businesses and the Indian brand worldwide. Indian film industry has successfully transitioned post COVID pandemic and strategically positioned to help India’s economy achieve $5 trillion by 2025.

This was our idea when the Film Federation of India and South Indian Film Chamber of Commerce signed an MoU with the Spanish Film Commission. To connect and increase collaboration between producers, filmmakers, talents and technicians between India and Spain. We would be the bridge to make this happen connect filmmakers and producers to meet, greet, network and do business. India has signed co-production treaties with 16 countries and MoU between FFI, SIFCCI with the Spanish Film Commission is the beginning to expand our footprint in new territories and enable ease of doing business. Last week we had an investors meeting with UAE participated by a large number of Indian producers. The idea is to strengthen producers in connecting with investors.

The Indian content on screen reaches over 100 countries on all major streaming platforms. This is just the tip of the iceberg and is set to increase in the coming years. After Hollywood, Indian cinema has the highest reach (in terms of distribution for films) and reaches over 100 territories globally. India’s strength is emotional content — telling human stories that resonate the world over, irrespective of the language barrier. The Indian film industry is fairly unique in the world. The country, along with America and China, is among the few that can sustain their industry domestically.

What is unique is that you can make a film just for India, or even one region within India and still make it successful everywhere.

(Ravi Kottarakara, film industry veteran of 40-years, is a champion for the growth and development of the Indian film industry. He is President of India’s leading film industry body Film Federation of India (FFI) and also President, South Indian Film Chamber of Commerce (SIFCCI).

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