Chhota Bheem Café: Green Gold to Serve Smiles

By Pickle October 8, 2025

Green Gold Animation and EBG Group turn storytelling into a business experience with India’s first Chhota Bheem Café — an ambitious venture that fuses IP innovation, food, and immersive entertainment to redefine how families connect with brands.

In a pioneering move set to redefine family entertainment, Green Gold Animation—the studio behind India’s beloved homegrown superhero Chhota Bheem—and Hyderabad-based EBG Group have joined forces to launch India’s first-ever Chhota Bheem Themed Cafe. Making Hyderabad its launchpad, this innovative venture promises a unique blend of storytelling, play, and retail to create a wholesome experience for children and parents alike.

Hyderabad, the creative hub and Green Gold’s headquarters, is the natural choice for this ambitious project. With the first two cafes opening in Hitech City by December 2025, the venture aims to rapidly scale, targeting 300 cafes nationwide, starting with 50 outlets in the first year alone. This initiative will not only bring new entertainment options to urban families but is also expected to generate over 250 jobs, spanning chefs, service staff, merchandising, and supply chain roles.

The cafe is thoughtfully designed as a child-centric space where iconic characters like Chhota Bheem, Chutki, and Mighty Raju come to life through interactive play zones, storytelling corners, and licensed merchandise. It offers a safe, healthy environment where kids can learn, play, and grow, while parents enjoy a welcoming space that celebrates family bonding. This venture marks a new chapter for Green Gold’s IP, expanding beyond screens to physical spaces that deepen the connection with its audience.

Rajiv Chilaka, Founder and CEO of Green Gold Animation, reflects on this expansion: “Over the last 17 years, Chhota Bheem has evolved from an animated character into a cultural phenomenon. Partnering with EBG Group allows us to create immersive real-world experiences that families can cherish, blending food, fun, and storytelling under one roof.”

EBG Group, known for its expertise in food and beverage and franchise operations, brings operational strength to this collaboration. Dr. Irfan Khan, Founder & CEO of EBG Group, highlights the venture’s vision: “This is not just about food; it’s about creating joyful, meaningful experiences that nurture children’s growth and family happiness. Together with Green Gold, we’re building a scalable, responsible brand that reshapes entertainment and lifestyle.”

This cafe initiative is a significant milestone in Green Gold’s broader strategy to diversify and evolve. In a recent in-depth conversation, Rajiv shared his vision of expanding beyond traditional kids’ animation and tapping into teen and family content, including live-action and VFX projects. He emphasized the importance of original IP ownership and building sustainable revenue streams through licensing, merchandising, and experiential formats like the cafes.

Rajiv elaborates, “The cafe model is a new frontier for us. Merchandise stores offer limited engagement, but a themed cafe creates immersive experiences that families remember. We are starting in Hyderabad with a company-operated model, then scaling through franchises across India. It’s about building a successful, long-term brand that resonates deeply.”

The move also reflects changing consumer behaviors post-pandemic, where Indians increasingly seek meaningful, family-oriented entertainment within accessible urban locations. Rajiv underscores the need for entertainment spaces that combine learning, physical activity, and cultural storytelling, all within convenient reach—something this cafe aims to achieve.

Green Gold Animation’s flagship character, Chhota Bheem, has become a household name, streaming in over 100 countries and earning national acclaim, including recognition by Prime Minister Narendra Modi. The launch of the cafe is a natural extension of this legacy—a step into creating a 360-degree ecosystem where stories are lived, not just watched.