CII releases a new report titled ‘A New Vision for the Creative Economy’

By Pickle  April 3, 2025

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The CII Purbo Bharat Big Picture Summit, themed ‘Culturally Rooted, Creatively Global’, brought together the brightest minds in cinema, television, streaming, and digital media to chart the next phase of the creative economy in East and North-East India. This summit served as a catalyst for the Media and Entertainment industry’s growth, foster cross-sector collaboration, and promote innovative strategies designed to reshape the region’s creative landscape.

A key highlight of the event was  the release of the CII Media & Entertainment Sector Report 2025, A New Vision for the Creative Economy. This report provides an in-depth analysis of the evolving dynamics of the creative industries in Eastern and North-Eastern India, emphasizing the impact of digital transformation, infrastructural challenges, and the need for strategic policy interventions. The report envisions a comprehensive roadmap for the growth of cinema, music, performing arts, and digital content industries, ensuring sustainable development while retaining the region’s rich cultural identity.