NürnbergMesse India has announced the launch of Content India Show (CONTX 2020) in online format from October 29-31 focusing on the digital and traditional content creation and consumption across media platforms. NürnbergMesse Group is one of the 15 largest trade fair companies in the world and has a network of international representatives operating in more than 100 countries. Its portfolio includes around 120 German and international trade fairs and Congresses.
Content India Show’s We Go Digital Edition has been created with the aim of connecting content creators with the leading broadcasters and digital platforms enabling them to promote and distribute their catalogue and ideas in one of the largest, and most lucrative, entertainment markets of the world.
The event will be held under the parent umbrella of A.B.I.S.- ASIA’s BROADCASTING & INFOTAINMENT SHOW with two other co-located events BROADCAST INDIA SHOW ( India’s leading event for Broadcast, FILM, TV, Radio Technology) and SCAT INDIA TRADESHOW ( Leading Exhibition for Cable TV, Broadband, IPTV & Satellite Industry ), providing three days of seamless networking experience and will then transition into a yearlong active online networking platform.
Earlier this year, NürnbergMesse expanded its international portfolio by acquiring the Indian exhibition SCaT India. SCaT India is a trade show focused on the entertainment and infotainment industries, which has been taking place in Mumbai every year since 1993. In 2016, it acquired Broadcast India Show, India’s leading trade fair for production and post-production in TV and film technology.
NürnbergMesse India, one of six international subsidiaries of NürnbergMesse, is ramping up its involvement in the entertainment and infotainment industry. “Content India Show will be presented digitally in its first edition. It’s a very well-timed show for buying and selling of content, contributing enormously in forming new connections and generating new business. Furthermore, by presenting all the three leading shows on a single platform covering the domains of broadcast, cable, satellite, content, broadband, media and infotainment, we expect that this combination will benefit the industry at large,’’ says Sonia Prashar, Managing Director, NürnbergMesse India
She further added, “Technological disruptions and these unprecedented circumstances, have also ushered an era of change for the content industry. How they meander through present times and fully utilise the opportunities on offer will define the future of this growing sector.
It is now up to the broadcasting and infotainment industry to cater and adapt to the changing times, plus capitalise on some of the emerging value drivers in this space.”
The sentiment is also echoed by Aparna Acharekar, Programming Head at ZEE5: “Content India Show is a great initiative by NürnbergMesse India. OTT content is being consumed like never before and there is a continuous need for newer stories and formats to keep viewers entertained. This show will enable a global exchange of programming to the benefit of all,” she said..
Arun Thapar, President- Content & Communication, AETN 18 said, “Its about time the world’s largest producer of audio-visual content got its own dedicated content marketplace. Best wishes to Team Content India.”
Saugata Mukherjee, Head – Original Content, SonyLiv at Sony Pictures Networks India said,” I wish the event the very best for its first edition and Congratulations for organising the event digitally in these trying times. There’s no better time for content to travel globally and new associations to be formed. Hope the event is a great success and brings in many synergies.”
CONTX 2020 will feature a mix of technical sessions, technology showcase and networking. The platform itself will offer numerous features including meeting scheduler, product spotlight, attendee profiling and others, thus enabling seamless connectivity.
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