Industry Transformation Expert Mark Endemano to Give Opening Keynote at MIPTV

By Pickle  March 23, 2024
Industry Transformation Expert Mark Endemano to Give Opening Keynote at MIPTV, Pickle Media

MIPTV has announced that industry transformation expert, global studio veteran and leading industry consultant Mark Endemaño will give the opening keynote at the forthcoming MIPTV Spring International Television Market in Cannes 8-10 April 2024.

The presentation entitled ‘Back To The Future – bridging the past and present to shape tomorrow’s TV landscape’ will give invaluable insights to help navigate the current transformational period in the television landscape, demonstrating how principles that have underpinned the industry historically give the clearest indication to what may lie ahead.

Speaking from the Riviera Stage in the Palais des Festivals on Monday 8 April at 11.00, the findings will draw on Endemaño’s 25 years of experience across Media, Entertainment and Technology sectors and build on insights outlined in AlixPartners Predictions Report 2024 titled ‘Appetite For Disruption’ with new research.

A senior partner at global consulting firm AlixPartners’ London Office, Endemaño previously held senior roles at Disney across more than a decade, including General Manager of Media Distribution at Walt Disney International and CFO of Disney’s EMEA business, and played a key role in the international launch planning of Disney+. Following which, as CEO of Move AI, Endemaño led a tech company delivering next generation 3D animation with markerless motion capture software for digital content creators. He joined AlixPartners as a senior partner in their London-based practice in 2022 and co-leads the Media & Entertainment practice for EMEA.

Mark Endemaño commented:“It’s a pivotal time for the media and entertainment industry, as digital and economic disruption continues to test business models like never before. Those businesses that come out on top will bypass the noise and harness technology in a way that incorporates lessons learned from the past. I’m delighted to return to MIPTV to share my thoughts on this and look forward to engaging in conversations on such a vital topic for our industry.”

The three-day MIPTV co-production and content market is set to welcome over 130 exhibitors, joining producers and buyers from an expected 80 countries in Cannes. It follows a major pre-opening weekend 6-7 April, with MIPDOC and MIPFORMATS strands creating ‘The Biggest Weekend in Unscripted’ with two days of networking, content discovery and intelligence gathering for documentary, factual and format communities – all centred around a dedicated Producers Hub and Lounge space in the Palais des Festivals.

The 2024 conference programme will also feature further keynotes, analysis and future facing MIPLAB tracks focusing on key areas including Finance, AI and FAST, with the MIP GLOBAL FAST&AVOD Summit becoming the latest in the popular and definitive series exploring international opportunities within this sector’s explosive growth. International Series Festival CANNESERIES will again run alongside MIPTV from 5-10 April. One accreditation covers all activities across all days.

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