In the aftermath of COVID 19, Cannes Film Market has chalked out an alternative plan to conduct the world’s biggest film market virtually as close to replicate the mirror image of the market from June 22-26, 2020. The Cannes Film Market has not been disrupted since its inception in 1959.
Officially, the Cannes Film Festival is cancelled-first time in 73 years-but the market will happen online. Jérome Paillard, Executive Director and boss of Marché du Film has confirmed the online market plan in his interactions with the media
Accreditation for the Marché du Film Online will be available for industry professionals at an early bird rate of €95 until May 29 and €195 normal rate after that-incl. a one-year subscription to Cinando. The online registration will begin early next week.
The scenario in the decade beginning 2020 has challenged the status quo of the world’s biggest film market. Emerging technology is set to provide solutions for core Cannes Film Market activity-online interactions between film sales companies, OTT platforms, distributors, festivals, and programmers.
Using the Cinando platform-networking app of Marche-Cannes film market will have online market screenings and will adopt same rules and conditions for invitations only access-for sales agents, festival programmers and invitees. The Cinando Technology platform is enabled to provide secured encryption, the rights management, viewership tracking and the Cinando streaming platform is used by Toronto and Cinemania.
Marche will also integrate Zoom video-conferencing software in Cinando’s Match & Meet platform to organise online meetings for delegates and exhibitors which normally would have happened in a booth, cafeteria or buyers lounge. Live streaming of conferences is also being worked out. Marche which had earlier planned to launch Speed Meetings program – one-to-one meetings on co-production, locations, remakes, services, technology will conduct meetings online via Zoom/Kaltura/Vimeo.
Programs and conferences will be readapted to offer the same opportunities for networking and presenting new projects. Booking screenings is free, the cost of uploading the film via Cinando will cost between 6€ and 18€ depending of requested quality and storage duration.
The Producers Network will also be online on the Marché du Film Online platform. At the breakfast meetings every morning from regisered producers network delegates will be be able to interact with Moderators and Guests of Honor who will share their valuable insight on today’s film industry. The producers network events are intended for producers with at least one feature film with a commercial release within the past three years.
The Cannes Film Market’s virtual booth will be something similar to a webpage on the Marché du Film Online platform. The features of the virtual booth (web page) and costings will differ according to adds on and web tools – from the base structure. The exhibitor companies, institutions and country pavilions will be able to design and add features to the wordpress page. Finer details are awaited.
For example, it is possible for country pavilions to host interactive meetings and one-on-one meeting for companies as well as interactions between government representatives of various countries for collaboration.
Sales agents will be able to connect with buyers and to display their new films and projects-in-progress at a dedicated online booth.
Online Screenings will be programmed with set schedules in fifteen virtual cinemas to maintain the market momentum and allow time for viewing and negotiation.
Institutions from all over the world will have the chance to present their national cinema, film commissions and film locations, support their producers and organize meetings in a virtual space That mirrors the traditional Village International pavilions.