IFFI 2023: Spotlights India’s Global Ambitions

By Pickle  November 22, 2023
IFFI 2023: Spotlights India’s Global Ambitions, Pickle Media

The revamped guidelines for filming incentives, combined with India’s proactive participation
in major film markets and the setup of an Animation Visual-Effect Gaming and Comic (AVGC)
National Centre for Excellence, herald an exhilarating chapter in India’s cinematic evolution.

The International Film Festival of India (IFFI) 2023 has emerged as a transformative platform,
heralding a new era for India’s cinematic prowess on the global stage. This grand cinematic
rendezvous, a collaborative effort between the Ministry of Information & Broadcasting, the National
Film Development Corporation, and the State Government of Goa, holds a special place as a
cornerstone in propelling India’s film industry onto the world map.

As a catalytic force driving the nation’s cinematic evolution, the inaugural of 54th edition of the
festival once again served as a platform for India to announce sweeping revisions to its filming
incentive guidelines on November 20.

Acknowledging the pivotal role incentives play in economic growth, job creation, tourism, cultural
promotion, and global reputation, Union Minister for Information and Broadcasting Anurag Thakur
announced the revision of existing incentive scheme at the inaugural of the 54th edition of IFFI in
Goa.

He announced that the incentives for Live Shoots and Animation/Visual Effects/Postproduction
Services have now been significantly increased up to 40%, capped at $3.5mn (or upto $4mn with
state incentives per project.

This will place India amongst the countries offering the highest film incentives, signifying a
substantial leap that positions India favourably among contending countries.

Furthermore, the proposed revisions aim to streamline processes and encourage investments by
distinguishing between Live Shoots and Animation/Visual Effects/Postproduction Services. These
include a simplified application process, exemptions from prior permissions for specific services, and
an additional 5% bonus for projects incorporating Significant Indian Content.

The grand reveal of India’s revised filming incentive guidelines becomes a defining moment, poised
to redefine India’s stance in the global film industry. These revisions represent a pivotal step towards
positioning India as the foremost choice for major overseas productions, marking a transformative
journey in the nation’s cinematic landscape.

The existing incentive schemes entailed reimbursements of up to 30% of qualifying expenditures
incurred during filming within India, with an imposed cap of Rs 2 Crore. While these incentives
yielded benefits, their limitations became evident in deterring larger-scale projects and inhibiting the
growth potential of sectors like Animation, Visual Effects, and Postproduction.

At the heart of IFFI 2023 lies a bold vision to catapult India as a sought-after filming hub, showcasing
its multifaceted cultural heritage, breath-taking landscapes, world-class post-production facilities
and manpower, and unrivalled storytelling capabilities to a global audience.

However, recognizing the necessity for further incentives to allure high-value projects, the government has embarked on a strategic endeavour to elevate India among the most sought-after filming destinations worldwide.

The resounding success of recent Indian films, most notably the epic RRR directed by the acclaimed
SS Rajamouli, has played a pivotal role in elevating India’s global recognition. RRR’s triumph at
prestigious international awards ceremonies such as the Golden Globes and winning an Oscar stand
as a testament to India’s evolving cinematic prowess and cultural storytelling.

The reception of RRR in global markets, particularly in North America, has not only redefined Indian
cinema but also highlighted the growing acceptance of culturally rooted films among diverse
audiences. Rajamouli’s innovative marketing strategies, coupled with collaborative efforts across the
industry, have amplified the film’s success, marking a watershed moment in India’s cinematic
journey.

Industry stalwarts and global cinema veterans, including filmmakers like Mani Ratnam, alongside
endorsements from luminaries such as Steven Spielberg and James Cameron, signify the expanding
global footprint of Indian films. Their acknowledgment underscores the universal appeal and
storytelling prowess that transcend linguistic barriers.

India’s cultural richness, diverse landscapes, and exceptional post-production capabilities
have long been lauded globally.

The revamped guidelines for filming incentives, combined with India’s proactive participation in
major film markets and the setup of an Animation Visual-Effect Gaming and Comic (AVGC) Centre for

Excellence, herald an exhilarating chapter in India’s cinematic evolution. As India positions itself as a
powerhouse for film production, the revisions in incentives promise a new era of growth, innovation,
and cultural representation on the global stage.

Moreover, the revised incentives aim to stimulate economic growth by enticing foreign productions,
ultimately leading to increased spending across various sectors, including accommodation, catering,
transportation, and equipment rental. This surge in investment would not only bolster the
entertainment industry but also foster job creation and contribute significantly to the local economy.

Additionally, the showcasing of India’s diverse landscapes, cultures, and stories on the international
cinematic canvas promises to transform these filming locations into tourist attractions. The allure of
visiting places featured in beloved movies or TV shows could potentially boost tourism, thereby
contributing to the sustained growth of local economies in the long run.

The positive exposure garnered through films shot in India would not only enhance the country’s
global image but also position it as an attractive destination for tourists, investors, and other
industries seeking collaboration and investment opportunities.

India’s revamp of filming incentive guidelines signifies a resounding call to stakeholders across the
global film industry. These far-reaching revisions not only propel India as an appealing filming
destination but also signify a commitment to innovation, inclusivity, and collaborative growth on the
international cinematic stage. As India embraces this transformative journey, the world eagerly
anticipates the dawn of a new era in Indian cinema, one characterized by creativity, diversity, and
global resonance.

Through IFFI 2023, India articulates its commitment to fostering an inclusive, diverse, and vibrant
film industry. It also acts as a crucible for fostering innovation and nurturing talent. The resonance of
of the 54th edition of the festival will extend far beyond its duration, leaving an indelible mark on
India’s cinematic trajectory. The collaborations initiated, partnerships forged, and insights gleaned
from this cinematic carnival will become catalysts propelling India’s film industry towards a future
characterized by innovation, collaboration, and global eminence.

In essence, IFFI 2023 emerges not just as a festival but as a pivotal juncture in India’s narrative of
cinematic resurgence. Its role as a conduit for collaboration, innovation, and global exposure not
only elevates the festival itself but also signals the dawn of a new era where India’s film industry
stands poised to captivate the world with its unparalleled storytelling and cinematic brilliance.

Key Features of Revised Incentives

 Increase in Incentive Percentage: A significant increase in the incentive for foreign film
production from 30% to 40%.

 Cap Limit and Additional Bonus: The incentive for foreign film production in India now
stands at 40% of the expenses incurred, with an increased cap limit of$3.5mn ( INR 30
crore). An additional 5% bonus is offered for projects with Significant Indian Content (SIC).

 Boost to AVGC: The incentives have been extended to cover animation, VFX, and
post-production services with the aim of promoting and supporting a comprehensive
spectrum of filmmaking endeavours in the country. 

 Objective: This step aims to attract medium and big budget international film projects to
India, giving a boost to the country’s efforts in becoming a favoured destination for
cinematic endeavours.

 Previous Incentive Scheme: Last year, India announced an Incentives Scheme offering up to
30% reimbursement of production expenses in the country, capped at Rs 2.5 Crore.

 Testament to India’s Commitment: This shift in incentivizing film production showcases
India’s commitment to supporting artistic expression and solidifies its position as an
attractive destination for filmmakers.

 Eligibility Criteria: International productions approved for shooting after 01.04.2022 by the
Ministry of Information & Broadcasting and, for documentaries, by the Ministry of External
Affairs, qualify for this incentive scheme.

 Disbursement of Incentives: The incentives will be disbursed in two stages – Interim and
Final. The final claim can be made once the project is completed in India, subject to the
recommendation of a Special Incentive Evaluation Committee.

 Administration of Incentive Scheme: The Film Facilitation Office (FFO) under the National
Film Development Corporation (NFDC) is responsible for executing this scheme. FFO serves
as a single-window facilitation and clearance mechanism, promoting a film-friendly
ecosystem in India.

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