Emergence of India as Centre of AVGC Innovation

By Pickle  October 30, 2023
Emergence of India as Centre of AVGC Innovation, Pickle Media

India’s dynamic audio-visual industry, bolstered by government initiatives and a diverse array of offerings, positions the nation as an enticing destination for global filmmakers and production houses. Engaging with India’s audiovisual landscape, particularly in the wake of the cinematic triumphs like RRR, offers an opportunity to tap into a rapidly expanding market The establishment of Images Towers in Hyderabad stands as a resounding testament to India’s burgeoning audio-visual ecosystem. This state-of-the-art complex encapsulates the nation’s unwavering commitment to providing world-class infrastructure for the film and media industry. Housing modern studios, cutting-edge postproduction facilities, and a wealth of technological resources, Images Towers ensures seamless workflows for filmmakers, both domestic and international.

Its presence in Hyderabad, a city rapidly gaining prominence as a major hub for the audio-visual industry, highlights India’s strategic positioning on the global stage. The tower not only elevates the production capabilities within the region but also signifies a pivotal milestone in India’s journey towards becoming a foremost destination for filmmakers and production houses worldwide. With Images Towers at its helm, Hyderabad stands as a beacon of progress within India’s dynamic audio-visual landscape.

This facility not only underscores India’s potential but also extends an invitation to international collaborators to participate in this burgeoning industry. Here’s a comprehensive overview of why aligning with India in the audio-visual realm is a strategic decision.

Advantanges of Partnering with India in AVGC:

High Growth Potential

India’s media and entertainment industry is poised to evolve into a content hub for the global audiovisual market. IndiaJoy serves as an ideal stage to showcase the diverse range of audiovisual and cinematic work produced in India, attracting international interest.

India’s AVGC sector is currently experiencing an exponential surge, offering a wealth of opportunities for startups and investors alike. The industry’s dynamic growth trajectory promises a fertile ground for innovation and expansion.

India’s demographic dividend, characterized by a young and tech-savvy population, is fueling the rapid rise of the AVGC sector. The appetite for engaging content across various platforms has created an insatiable demand for skilled professionals, pushing the industry to unprecedented heights.

Abundant Talent Pool

With a sprawling pool of skilled professionals in game development, animation, and visual effects, India stands at a competitive advantage. The availability of such specialized talent nurtures a thriving ecosystem for AVGC startups.

The educational landscape in India has been quick to adapt, churning out graduates with a keen understanding of cutting-edge technologies in AVGC. Institutions like the
National Institute of Design (NID), Industrial Design Centre (IDC), and numerous private academies are producing world-class talent.

Images Towers in Hyderabad

Hyderabad’s Images Towers exemplify India’s commitment to providing worldclass infrastructure for the film and media industry. This state-of-the-art complex houses modern studios, postproduction facilities, and technological resources, ensuring seamless workflows for filmmakers.

Centres of Excellence in Bengaluru and Across India

Bengaluru, often referred to as the Silicon Valley of India, hosts several Centers of Excellence dedicated to animation, visual effects, gaming, and comics (AVGC). These centers offer cutting-edge technology, training, and research facilities, providing a fertile ground for creative endeavors in the audiovisual sector.

State-of-the-Art Studios and Facilities

India boasts a network of state-ofthe-art studios equipped with the latest technology for film and audio production. These facilities are spread across major cities, offering a diverse range of settings and resources to cater to various genres and requirements.

Advanced Post-Production Studios

Post-production is a critical phase in filmmaking, and India offers an array of advanced post-production studios. These facilities are equipped with the latest editing, sound design, visual effects, and color grading tools, ensuring high-quality output for both domestic and international productions.

Digital Intermediate (DI) Facilities

India’s DI facilities are on par with global standards. These specialized studios play a pivotal role in enhancing the visual quality of films through processes like color
correction, digital mastering, and visual effects integration.

Specialized Sound Studios

India hosts specialized sound studios with state-of-the-art equipment and experienced technicians. These studios cater to every aspect of sound design, including dialogue recording, Foley, sound effects, and mixing, ensuring immersive and highquality audio experiences in films.

Robust Infrastructure for Production and Post-Production Work

India stands out as an attractive destination for overseas production houses and filmmakers due to its well-developed infrastructure dedicated to production and post-production activities.


India’s cost of production is notably lower compared to many other nations. This cost-effectiveness is a magnet for AVGC companies looking to maximize efficiency without compromising on quality.

The favorable exchange rate, coupled with lower operational costs, positions India as an attractive destination for companies seeking to stretch their production budgets. This advantage translates into high-quality output at a fraction of the cost incurred in other countries.

Cultural Diversity as a Creative Reservoir

India’s rich cultural tapestry and diverse traditions serve as an unparalleled resource for creative inspiration. This vibrant heritage lends itself to compelling storytelling and the creation of immersive gaming experiences.

From the vivid festivals of Holi and Diwali to the age-old tales of the Mahabharata and Ramayana, India’s cultural wealth provides an endless wellspring of narratives. This cultural richness permeates through AVGC creations, adding depth, authenticity, and resonance to the content produced.

Localization Expertise

India’s multilingual and multicultural population grants a unique understanding of local player preferences. This expertise ensures that games and visual content are tailored to cater to diverse target markets effectively.

The ability to seamlessly adapt content for various linguistic and cultural nuances sets India apart in the global market. This localized approach enhances user engagement, ensuring that products resonate with audiences worldwide.

Global Reach through Digital Platforms

Digitization and expanded internet access in India have lowered barriers to entry for smaller businesses offering specialized skills and services in content creation. This creates a fertile ground for collaboration and innovation.

The ubiquity of digital platforms and the global popularity of gaming open up immense opportunities for Indian AVGC companies to connect with a worldwide audience. With the proliferation of smartphones and easy access to high-speed internet, Indian AVGC products have the potential to reach billions of users globally. Platforms like YouTube, Netflix, and various gaming networks provide a vast canvas for Indian creators to showcase their talent.

Governmental Backing and Initiatives

The Indian audio-visual industry is a champion sector supported by the Government of India, experiencing rapid growth. This backing ensures a conducive environment for filmmakers and production houses.

The Indian government has recognized the potential of the AVGC sector and actively supports its growth. Initiatives like the National Centre of Excellence in Animation, Gaming, and Visual Effects, along with various incentives and grants, underscore the government’s commitment.

Through policies like the National Digital Communications Policy and the National Education Policy, the government is laying a robust foundation for the AVGC sector to thrive. Financial incentives, tax benefits, and infrastructure support are being extended to both startups and established players.

India currently has 16 collaboration agreements, signalling a commitment to international partnerships. The recently announced incentive policy for Indian co-productions and productions further enhances the attractiveness of filming in India. The incentives are set to be revised further by the government to offer more avenues to build global partnerships.

Leveraging Intellectual Property and Co-Production Treaties

The focus on forging new ties, leveraging intellectual property, and utilizing co-production treaties and free trade agreements will enable India to access markets in ASEAN, Australia, and the UAE. This approach aims to increase India’s market share in the global audiovisual industry.

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