Jammu and Kashmir has been a paradise for film shooting for its mesmerizing natural beauty and unparalleled scenic landscapes. With the new J&K Film Policy 2021 in place, which ensures a host of fiscal incentives and world-class facilities, the state is reviving its halcyon days of being a cinematographer’s delight
Jammu and Kashmir has been a paradise for film shooting for its mesmerizing natural beauty and unparalleled scenic landscapes, and together with Jammu and Ladakh regions, the state remains a filmmaker’s delight for new locales.
To further promote the film industry in Jammu and Kashmir, a holistic Film Policy – J&K Film Policy 2021 – has been formulated based on the suggestions received from the film fraternity and studying the film policies of several states in India. The policy aims to attract greater investment in the film sector and make Jammu and Kashmir a choicest destination for film shooting of both national and international filmmakers.
“Jammu & Kashmir’s New Film Policy will transform Jammu & Kashmir into the most preferred destination for the entertainment industry, reviving its halcyon days of being a cinematographer’s delight and bringing back the golden era of film shooting in the region.
The government has set up single-window clearance mechanism; prepared equipment, location and talent directories besides offering fiscal incentives for filmmakers coming to the UT. I invite filmmakers from across the world to come to Jammu and Kashmir and capture its pristine beauty through their lens. And, also avail the host of fiscal incentives, world-class facilities offered by the Jammu and Kashmir government,” says Jammu and Kashmir Lt Governor Manoj Sinha.
Jammu & Kashmir’s New Film Policy will the UT into the most preferred destination for the entertainment industry. I invite filmmakers from across the world to come to Jammu and Kashmir and capture its pristine beauty
Jammu & Kashmir has a long and cherished tradition of film shooting, and its breath-taking locales, a large number of religious and heritage sites, dense forests, waterfalls, and a film-exposed manpower make the area an attractive site for film shooting and its development. The Dal Lake dotted with innumerable houseboats and the distant snowcovered mountains, along with Gulmarg, Sonmarg, and Pahalgam at higher levels, add unique colors to the surroundings.
Whether it is adventure tourism or leisure tourism, or our focus areas of film tourism and MICE tourism, we are working to attract the attention of the world and this G20 event in Srinagar is a major opportunity to promote it at the global scale
Syed Abid Rasheed Shah, J&K
The Government of Jammu & Kashmir is making the best possible efforts towards the creation of a vibrant film ecosystem in the UT. The policy sets the vision up till 2026, with the aim of maximizing the potential of both the Jammu & Kashmir film servicing industry as well as the promising local film sector. The Jammu & Kashmir Film Development Council (JKFDC) has been constituted to achieve the objectives of the Film Policy and transform Jammu & Kashmir into a unique film destination.
Speaking at the trailer launch of the movie “Welcome to Kashmir”, Tourism Secretary Syed AbidRasheed Shah said the department has identified 300 new destinations for film shootings and will facilitate production houses.
The third G20 Tourism Working Group Meeting is scheduled in Srinagar from May 21 to 23. “Whether it is adventure tourism or leisure tourism, or our focus areas of film tourism and MICE tourism, we are working to attract the attention of the world and this event is a major opportunity to promote it at the global scale. The event will show the world that Jammu and Kashmir is a wonderful destination for all to come and enjoy,” Shah added.
Efforts are being made to create nationally competitive infrastructure in Jammu & Kashmir, renovate and upgrade the existing infrastructure, and provide administrative assistance to ease film making in the Jammu & Kashmir by setting up a Single Window Cell to grant permission for shooting films, preferably within 2 to 4 weeks. Attractive packages of assistance and schemes/systems of financial support required in the appropriate cases will also be provided. Non-government organizations associated with the publicity of cinema will also be promoted.
The film industry in Jammu and Kashmir continues to hold immense potential, and the government’s efforts to promote it are ongoing. With the right support and infrastructure, the state could become a major film destination, attracting filmmakers from all over the world and boosting tourism in the region.
The government of Jammu & Kashmir has accorded the status of industry to the film sector. To encourage and support the film industry in the UT, the government is offering subsidies for film production.
For the first film, a subsidy ranging from INR 10 million to INR 15 million or 25% of the total Cost of Production (COP) will be provided, provided that 50% to 75% of the shooting takes place in the UT. For the second film, the subsidy ranges from INR 12.5 million to INR 1.75 million or 25% of the total COP, with the same shooting requirements as the first film. For the third film, the subsidy ranges from INR 15 million to INR 20 million or 25% of the total COP, with the same shooting requirements as the first two films.
Additionally, if the film is produced by an award-winning producer or director, the subsidy ranges from INR 17.5 million to INR 32.5 million , depending on the number of days the film has been shot in the UT. These subsidies are intended to incentivize filmmakers to shoot their films in Jammu & Kashmir and promote the development of the local film industry.