With the 58th edition of Cannes’ TV market MIPTV, set to run from April 12, majority of Chinese companies are looking to buy animation content, while at the same time domestic animation studios are on the rise.
Demand for good quality animation content is on the rise in China because of growing numbers of Internet users (990 million in China).
China is now the second biggest spender on television content in the world ($10.9 bn in 2017, according to IHS Markit) – surpassed only by the US.
While a significant proportion of this total (49 per cent) can be attributed to the country’s booming domestic production business, the country’s broadcasters and VOD platforms have also developed a voracious appetite for international coproductions and acquisitions. Online giants Baidu, Alibaba and Tencent have invested $4.5 billion to feed the pipelines of their entertainment platforms.
Jetsen Huashi, director of Jetsen Huashi Wangju Cultural Media Co., Ltd., is looking for high quality animation series for kids at MIPTV.
The company had already purchased 35,000 episodes of teleplays, 15,000 episodes of plays that can be sold overseas legally, and 58 episodes in prime time for satellite TV stations, accounting for 30 per cent of the market share, as well as 300,000 minute cartoons, including 100,000 minute HD
Tao Jia, International Contents, Acquisition. JY Animation Co., China, is attending MIPTV to acquire kids animation contents for 0-6 years old kids.
Qi Yu, vice-president of JY Animation Inc., China will be at MIPTV to buy animation and all kinds of kids contents.
Sean Chu, CEO and founder of Wekids Asia Ltd, China, will take part in MIPTV for high quality animations for kids and international artwork or stories.