Blockchain set to Transform M&E future

By Pickle  May 18, 2020

Blockchain continues to be a watchword in the media and entertainment sector and beyond. The technology, which is set to disrupt the existing model of third-party distribution, will not only change the way we consume content but will also herald a new era of transparency and flexibility in the way the content is produced, says Alexander Shulgin, a visonary, investor, composer, entrepreneur, futurist, and a Blockchain specialist 

How do you think Blockchain is going to change the landscape for media and entertainment industry?

Blockchain is set to change everything. It will change how the people access content; it will change industrial businesses and, of course, our life style. Media & Entertainment is one of the most important aspects of our lifestyle, which is already a trillion dollars industry. Blockchain will transform it dramatically. It will change the way the content is created and allow its decentralization. One will be able to create content while streaming or accessing it. Blockchain is not going to be about distribution of content, rather it will be about accessing it.

Before the digital era arrived, there used to be a Master Tape, which could be used to create limited copies of cassettes, DVDs, CDs, etc.  When the digital era came the Master Tape disappeared because you could make unlimited copies of the same quality and distribute it. However, now distribution of unlimited copies of a film has become more and more expensive because you need to distribute the content in terms of Gigabytes and Terabytes.

Blockchain resolves this issue smartly.  For instance, if a new series of Games of Thrones is launched there will be only one copy of it which will be in the DotBC standard. This standard is comparable to standards like MPEG or MP3, but it allows unlimited access to smart content.

So instead of distributing this one copy of Games of Thrones to 100 million firms, Blockchain allows you to give them access to this content.  It will significantly reduce the cost of distribution and help the creator monetize every view by the users.

For instance, if you have distributed the copy of the content there may be people who will watch it for just five minutes and don’t like it. But in this case you have already spent heavily on distributed terabytes.

However, if you give access of the content to the people even if they don’t like it you will save lot of bytes. Also, the data used can immediately give you statistics. It is much like pay for what you watch.

Today, if I put my content on YouTube I am paid by advertisers only if I have more than, say, 10,000 views. If only 300 people watch the content, they don’t pay you. But the Blockchain will allow you to get paid for even one view that too immediately.

Is it like you pay from your credit card?

When you make a payment through credit card, the card company asks American Express or Mastercard to make the transactions and sometimes one transaction may cost you three dollars. But since using Blockchain you can make a trillion transactions in one go that too at the cost of one transaction, it won’t matter how many transactions you do.

Will Blockchain allow distribution of an Indian film in the Latin America, Brazil in their languages?

When producers give content, Netflix, YouTube, Amazon don’t provide the data. Sometimes they share some data but they keep the data mainly with themselves. The data is new oil, new gold. If you have the data then you can monetize it by selling it to the interested parties.

Machine learning, which is a form of Blockchain, will automatically know where the user comes from and provide the content translated in the language known to them. Suppose I come from France and I know French, I will be the French translation of the content automatically. It has become easier now with the emergence of language translation services like Google, Microsoft and others.

Is it going to change the way movies or content are distributed?

Distributor will not distribute because the producer will have the access. There will be no distributor. The nature of Blockchain will disrupt third parties. It will make direct connections with the user. Today if I have to send an SMS, my SMS will go to a Moscow server then it will go to a Mumbai operator before getting delivered to the intended person. It travels thousands of miles, which means extra cost. It wastes time and increases traffic. In case of Blockchain, it will go directly to the recipient. If it goes directly then there can be no latency. You can stream the content online and mix editing online according to my behavior. The way of protection of content will be changed.

Will this help startups?

Old companies are often very slow in adapting new technologies. There is a big chance for new emerging markets for start-ups.

Is this blockchain expensive?

It will cut a lot of cost. It needs lot of energy. Of course you need data mining centres and that will cost you but because it will cut a lot of costs it will be a win-win for all.

Will it help if five-six independent people come together, pool their content and distribute it in a big way?

They can join together to promote the content, they don’t need to create a platform.

Can we live without Google, Amazon or YouTube?

Blockchain will disrupt the search engines also. That’s why Google is now being transformed to Alphabet. Alphabet is Artificial Intelligence. We still have Google but it understands the future.

Also, that’s why Netflix focuses on content. The platform is a third party and a third party has no future.

What kind of media sectors can benefit and make money out of it?

You can make money in many ways. If you have data then you can barter it with other things. Blockchain will allow this to happen. Let’s say if I need fruit from India, you can give me fruit and I can give you my music. Money is something just to be equal to exchange.

Will Blockchain  kill piracy?

Yes of course, because now you will have one master tape which cannot be hacked. It is almost impossible to hack Blockchain.

How did you get into the world of Blockchain?

I am from music, media and entertainment industry. Blockchain started as a peer to peer project in 1999. The first peer to peer project was Kazaa. I know the founders of Kazaa and I tried to find more about this technology because I was very angry about piracy. But it was not piracy, it was a peer to peer sharing. Later, the US government shut down Kazaa.

How has Blockchain shaped in Russia?

We have started it. A lot of it is used in payment transaction. But then we are waiting for 5G network. Remember in 1994 it was impossible to download MP3. In 1996 to download one MP3 file you needed one night. Now it is instant. In the same way, Blockchain needs more bandwidth. We are waiting for 5G and by the time 6G is introduced it will be bigger.

Write a Reply or Comment

Your email address will not be published. Required fields are marked *

Highlights



With Film Visa, Global Producers Can Now Shoot in India

IFFI 2020 Adopts Hybrid Online-Physical Edition

www.cinemarket.io – Buy, Sell & Engage

Embracing Cinema Through Screens of all Sizes

Nomadland wins People’s Choice at Toronto

MIPCOM 2020 Goes Entirely Online

South Korea will be MIPCOM 2020 country of honor

India, the Window of Opportunity

Get Ready for Hybrid IFFI

Film Making Centres of India

Get Your Film Take Wings at Virtual Film Bazaar

Make at least Ten co-productions in a year

Filmmakers Should Make use of India-Canada Treaty

TIFF: The Show and Business Goes on

Navigating Toronto Film Festival and Industry

Make in India, Show the World

Be Part of the Pickle India Focused Toronto Edition

ads2OTT set to Launch in Oct 2020

MovieSaints to release Memories of a Forgotten War

Truth Is Dead

Submissions Open For Berlinale Co-Production Market

Gender Equality-Berlinale Eliminates Silver Bear for Best Actor and Best Actress

All3Media, A+E Networks, BBC Studios, ZDF Join MIPCOM 2020 Global UPFRONTS Lineup

NürnbergMesse’s Content India Show from October 29-31

Berlinale 2021 Will be a Physical Festival; EFM in Hybrid Format

Best of 2020: A Dazzling Dozen

Striking the Right Chord

Ishaan Khatter looking ‘beyond clouds’ with promising upcoming projects

India Unbound

20 Films That Make us Believe Freedom is Priceless

Krishna Janmashtami Special

National Education Policy: Game Changer

18 Must-See Films at Venice 2020

Ayushmann Turns Athlete

Indian Trio in Venice

Blockchain: The Future is Now

Not right time to open cinema halls: Ravi Kottarakara

Meet, ERICA. AI Actor in a SCI-FI Film

Vidya Balan Set to Shine as Shakuntala Devi

Straight Answers From Alexander Shulgin

Content is king for Saregama’s Yoodlee

Nuggets From Animation Thought Leaders

NYIFF Takes Virtual Route

From The Heart Of Disney

New Model of Filmmaking in India

My Journey: How I Did It

Animation in the Age of Art & Tech

Gaurav Banerjee: Star Unveiled

FDI cap of 26% for News Aggregators Under Consideration

The Changemaker

COVID-19 has Accelerated Digital Shift Towards Across Sectors

No Business as Usual for Film Industry

What’s Wrong With our News Media Today ?

The Fire Inside Regina

Gaming Industry Braves Covid

Disney +Hotstar Leads the Disruption

Taapsee’s takes on OTT, Nepotism & Covid

Oscar Invites QUBE’s Senthil Kumar to be its Member at Large

What’s New Search Engine Neeva Can Do That Google Cannot?

The New Oscar Award Date April 25, 2021

India to Offer Incentive Package for Film Shoots and Co-Production

Strings of Genius

A Ray That Still Lights The Way

Best of the Cannes Official Selection 2020 Films

Most Awaited Films of India

56 Films: Cannes Reveals 2020 Lineup

The Making of Cannes 2020 Film Selection Process

Cannes Virtual Film Market Extends Earlybird Registration to June 12

Annecy Jury Members

Take a Look at Annecy Competition Lineup

Getting Back to Business, Reveals Media Consumption Pattern

Cannes 2020 to Announce Festival Selection Lineup on June 3

20 Work in Progress Tiltles Unveiled for Goes to Cannes

Annecy VR Works Selections for Digital MIFA Market

Film Bazaar’s Work in Progress Films from India Goes to Cannes Virtual Market

Navigating Virtual Cannes Film Market 2020

Meet the Streamers: HBO Max & Quibi Keynotes at Cannes Virtual Film Market

Dedicated Cannes XR Virtual Edition from June 24-26

Screen Moms; Best Movies to Stream on Mother’s Day

Vijay Deverakonda: The Lovable ‘Rowdy’

Sai Pallavi: Natural Beauty is a Natural Actor Too

Cannes Virtual Film Market Registration Opens May 13

COVID-19: Nuggets from Netflix’s Ted Sarandos on Filming and Safety Protocols

Maitreyi Ramakrishnan is New Sensation in Netflix Original Series Never Have I Ever

The Best Movies of 2001-2019 Not Streaming in OTT Platforms

Best Movies of the New Millennium Streaming Now

Best Movies of the New Millennium Streaming Now

Best Movies of the New Millennium Streaming Now

Best Movies of the New Millennium Streaming Now

Best Movies of the New Millennium Streaming Now

Annecy Unveils Virtual Film Festival and Market in June

Roskino to Host Russian Virtual Digital Content Market from June 8

27 Rishi Kapoor Films to Stream at Home Now

Virtual Nab Show Express will Take Place May 13-14, 2020

51 International Film Festival of India, Goa ( 20 -28 November, 2020)

Films to Watch in 2020

Christopher Nolan Films Tenet in Mumbai

A Call From Uttarakhand For Filmmakers Of The World

FFO Rolls Out Red Carpet For Foreign Filmmakers

INDIA@BERLINALE-Indian Cinema’s Voices Emerging

51st IFFI TO Mark Satyajit Ray’s Centenary Celebrations

Sailing well in Animation Waters

Infusing Life With Dubbing AT VR Films & Studios

Berlinale 2020: India’s Laila Aur Satt Geet Selected for ‘Encounters’ Section

Prateek Vats’ Eeb Allay Ooo! in Berlinale Panaroma

Berlinale Shorts: Ekta Mittal’s ‘Gumnaam Din’ to showcase of pain of separation

Berlinale Talents: Seven Indians Make It to the List

My Salinger Year is the Opening Film at 70th Berlinale

GET READY for EUROPEAN FILM MARKET 2020

BERLIN FILM FESTIVAL 2019 WINNERS

Berlinale Forum Celebrates Golden Jubilee in 2020

Berlinale 2020 Poster Unveiled

British Actor Jeremy Irons Will Be the Jury President of Berlinale 2020

Amit Khanna: The Renaissance Man

Fantastic Friend

THE MEDIA GURU-AMIT KHANNA

STRAIGHT ANSWERS FROM AMIT KHANNA

THE DEFINING DECADE -THE 1990s

10 Achievements of Amit Khanna

Reflections on Amit Khanna

Valuable Moments

India Enchants John Bailey

The Big Bachchan of Bollywood

ETERNAL SUPERSTAR: RAJINIKANTH

IFFI 50 & Fantastic-Lifetime Achievement Award to Isabelle Huppert

INDIA’S FLAGSHIP FILM FESTIVAL TURNS 50

BACK IN BUSINESS WITH A BANG

GET THE BEST OUT OF FILM BAZAAR 2019

Transforming Hollywood from pixels to voxels

Government of India committed to Safeguard IP content: Commerce Secretary

Must do Things at AFM

Why India Attracts Foreign Filmmakers

Architect of AMAZEMENT

Pickle at MIPCOM 2019

INDIAN COMPANIES AT MIPCOM

Super Audio: Licensed to Thrill

Jungle Book Season 3 Ready

Issuance of VPL in India

Editor’s Note: 44th Toronto International Film Festival Pickle Sept 2019 Edition

The OSCAR RACE begins HERE…

Seven Indian Indie Filmmakers To Watch

Indian Cinema Of Today: A Culturally Responsive Artifact

Indie Resurgence

Indian Films At Toronto a Sparkling Quartet

IFFI Matters @ 50

Four Indian Films at the Toronto International Film Festival 2019

India Pavilion at Toronto International Film Market 2019

Made in Afghan Film ‘Hava, Maryam, Ayesha’ To Compete at Venice Festival

Keerthy Suresh: The Mahanati of Mahanati. Best Actress, National Film Award

Uttarakhand Bags National Award for Most Film Friendly State

66th National Film Awards Winners for 2018

Watan Adds Colour to Indian Independence Day

dream hampton and Brie Miranda Bryant to Feature in MIPCOM’S Women in Global Entertainment Lunch 2019

Making a Song and Dance of it

NFDC Invites Applications for Production of Films in Indian Languages; Deadline September 8, 2019

IFFI Calls for Entry for Indian Panorama in 50th Edition

Ease of Filming in India

Come, Film In Inida

Why TikTok wants to invest $1 billion in India?

Priyanka Chopra’s The Sky is Pink Set to Premiere in 2019 Toronto Internaitonal Film Festival’s Gala Section

Gitanjali Rao’s Animation Feature Bombay Rose to open Critics’ Week at Venice International Film Festival

76th Venice International Film Festival to Open With Hirokazu Kore-eda’s ‘The Truth’

Indian Cinema’s Soft Power Misses the Mark in Nirmala Sitharaman’s Maiden Budget Speech

Shahid’s Kabir Singh Becomes Top-Grossing Film of 2019

Finance Minister Proposes FDI Norm Relaxation in Media

Media & Entrtainment as Champion Sector Figures in the Economic Survey 2018-19

Indian Cinema’s Steady Rise on Global Stage

Glimpses of the future

IFFI Marching Towards 50th Edition

Cannes or Netflix? Is Netflix an acceptable remediation for Cannes’ decades-long little regard for Indian Cinema?

Play Small & Live Long Did Wonders for Me

Shooting Locales in India – Puducherry

Sprout Studios Pvt. Ltd

Pickle July 27 Issue

Shooting Locales in India – Madhya Pradesh

Company



About Us

Contact Us

Connect With Us