India has the potential to not only create but also export content to other markets, says Robert Bakish, President and CEO Viacom International Media Networks
India presents “tremendous opportunities” for not only creating new content, but also to export it, said Robert Bakish, President and CEO, Viacom International Media Networks & Board Member, Viacom18 at FICCI FRAMES 2013, the annual conclave for Media and Entertainment (M&E) industry held in Mumbai.
“We can safely say that it has been a great journey. Given the tremendous opportunities, not only will we introduce new content, but we will export content as well in the near future,” Bakish said.
He added that Viacom will continue to bring varied choices to viewers in terms of content, national launches and also a play in the regional markets.
“We see the Indian opportunity as a very compelling one. As we look to capture the growth, we absolutely look at driving this by launching new products, including new national television products,” Bakish said.
He, however, also pointed out certain challenges. “If you look at our Indian business, we would like the ad market to be better.”