India to Host BRICS WAVES Bazaar in Mumbai

By Pickle  July 18, 2026

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By Pickle News Network

India will host the inaugural BRICS WAVES Bazaar 2026 in Mumbai on August 6-7, positioning itself as a hub for cross-border creative economy collaboration.

Convened under India’s BRICS Chairship 2026 by the Ministry of Information & Broadcasting on behalf of the Ministry of External Affairs, the two-day, invite-only market at the Trident Hotel, Nariman Point, is expected to draw international and Indian delegates.  here is the link to the registration  https://dash.wavesbazaar.com/register-delegate?source=brics-delegate

The platform is designed to unlock collaboration across the expanded BRICS+ grouping of 21 countries, with delegate curation focused on the core 11 — Brazil, Russia, India, China, South Africa, Saudi Arabia, the UAE, Egypt, Ethiopia, Iran and Indonesia — plus select partner nations. Producers, studio heads, streaming platforms, broadcasters, AVGC companies, film funds and government agencies are being lined up as decision-makers, not spectators.

The Bazaar aims to facilitate co-production, financing and content partnerships across BRICS; enable structured B2B engagements between studios, platforms and investors; promote India’s AVGC (animation, VFX, gaming, comics) ecosystem as a global destination; strengthen cultural diplomacy through the creative industries; and establish a scalable institutional platform for long-term BRICS engagement.

Day 1 opens with a government-industry Inaugural followed by a policy-framework panel, a roundtable on the “Next WAVE” of emerging content formats — including micro-drama and vertical video — and pre-scheduled B2B meetings across films and AVGC, capped by a networking dinner.

Day 2 focus  shifts to the National Museum of Indian Cinema and IICT on Pedder Road, with a tour, a panel on cross-cultural storytelling, and a second B2B track before a closing dinner. A closed-door BRICS Leadership Roundtable will run alongside, gathering senior officials and industry principals to shape policy on co-production treaties, market access and digital distribution.

NRICS WAVES Bazaar sets its focus firm on co-production and investment leads, enhanced global positioning for India’s Media & Entertainment and AVGC sector, and a durable engagement platform that outlasts the Chairship cycle.

For India’s M&E industry, the NRICS WAVES Bazaar is pitched as a gateway: a route for Indian producers, AVGC studios and streamers to convert BRICS+ market scale — spanning Lusophone, Slavic, Sinophone, Arab, African and Southeast Asian audiences — into financing, IP partnerships and outbound distribution, with Mumbai as the meeting point.