Setting Eyes on New Frontiers

By Pickle  February 14, 2018

As the Zee Group gears up to expand its global reach, Amit Goenka, CEO, International Broadcast Business, talks about the goals and strategies that would drive the group’s international ambitions in the next few years and what kind of challenges he expects to face while entering new territories

The geographical spread of Zee Entertainment is an amazing story. Now that you have set your foot to lead the international portfolio at ZEE, where do you see this going ahead?

With our Vision 2020 goal of becoming one of the top global media companies in five years, we have a very strong expansion focus in the international market. We want to go beyond the South Asian diaspora in other countries and reach out to the local audiences globally. While we have been mainly re-purposing our existing content — dubbing or sub-titling it in the local languages — we have also started with select local productions in international territories such as the Middle East, Russia and certain countries in Asia. Going ahead, we are focusing on Germany, Africa, Latin America, APAC and the Middle East as the key markets for expansion.

Expanding Indian content to new territories is pushing the soft power of India? Please share your comments.

There is a large reservoir of values in India that the world can benefit from. We take it as our responsibility to share this around the globe in an entertaining way.

Do you see visible changes happening around the media business today? The tide is towards digital…

The world is going digital in a very big way today. With consumers preferring devices with larger screens along with the availability of cheaper, faster bandwidth, we are seeing a lot of video consumption happening on second-screen devices such as mobile phones and tablets. Consumers, especially the youth, are displaying a preference for shorter, bite-sized video content which can be viewed and shared conveniently. With consumers wanting to consume content anytime, anywhere on their smart devices, all the big players in the Indian media industry are now massively expanding to digital.

The business models are changing rapidly in the global media space. Many markets are giving way to SVOD and OTT. Where do you see ZEE grow global in this space both in content and platform?

Digital is a major focus area for us. Internationally, our Zeefamily.tv Application is already available in the US as well as in select Asia Pacifi c countries, where it has received wonderful traction since its launch. The Catch-up feature and the VOD option have found strong preference with our viewers. Our goal was to make ZEE’s extensive library of content available to our viewers wherever and whenever they want to watch TV. In India, we have recently launched OZEE, a user-friendly AVOD platform which will deliver the best of entertainment content from ZEE within minutes of its television telecast. Our other subscriptionled OTT platform, dittoTV, which was India’s fi rst OTT platform, has received wide acceptance and has already started producing original content.

The global footprint of ZEE and its content distribution is spread across continents? Do you see growth focus in any particular region?

Our international growth and expansion is not limited to any particular region. While our Germany launch is next on the cards, we are also looking at Latin America, parts of APAC and Africa.

India is one of the most liberal media markets in the world. Is there a level playing field for an Indian company like ZEE when going to new markets? What are the challenges?

There are many challenges and differ in accordance with each market. Some markets are over congested, while some are saturated in penetration. With a move towards digital, this is changing. We also believe as a sincere and dedicated media enterprise, there is always place amongst the audience markets for us.

The Indian M&E industry has set an ambitious target to reach $100 billion from current $20 billion levels over the next five to seven years. How much of this can come from international markets? Do you see this happening?

This will depend on the regulatory framework being conducive for India in the foreign markets. The film, television and digital industry from India will certainly lead the foray in the international markets.

What are the challenges of achieving this?

Local competition, established players, uncertainty of distribution platforms, volatile economic and socio-political scenarios as well as the audience shift to new devices and mediums are some of the main challenges.

Investment (primarily infrastructure), skill sets and innovation are critical elements in M&E growth going forward. All these three are insufficient/scarce in the Indian media space. How do we scale new heights?

Infrastructure is definitely the area where support is required from our own establishments. Skill sets and innovation are scalable and India is amongst the world’s best talent pools. Faster innovation is the key to reach new heights.

Write a Reply or Comment

Your email address will not be published. Required fields are marked *

Highlights



Watan Adds Colour to Indian Independence Day

Uttarakhand Bags National Award for Most Film Friendly State

INDIA@BERLINALE-Indian Cinema’s Voices Emerging

www.cinemarket.io – Buy, Sell & Engage

Embracing Cinema Through Screens of all Sizes

Nomadland wins People’s Choice at Toronto

MIPCOM 2020 Goes Entirely Online

South Korea will be MIPCOM 2020 country of honor

India, the Window of Opportunity

Get Ready for Hybrid IFFI

Film Making Centres of India

Get Your Film Take Wings at Virtual Film Bazaar

Make at least Ten co-productions in a year

Filmmakers Should Make use of India-Canada Treaty

TIFF: The Show and Business Goes on

Navigating Toronto Film Festival and Industry

Make in India, Show the World

Be Part of the Pickle India Focused Toronto Edition

ads2OTT set to Launch in Oct 2020

MovieSaints to release Memories of a Forgotten War

Truth Is Dead

Submissions Open For Berlinale Co-Production Market

Gender Equality-Berlinale Eliminates Silver Bear for Best Actor and Best Actress

All3Media, A+E Networks, BBC Studios, ZDF Join MIPCOM 2020 Global UPFRONTS Lineup

NürnbergMesse’s Content India Show from October 29-31

Berlinale 2021 Will be a Physical Festival; EFM in Hybrid Format

Best of 2020: A Dazzling Dozen

Striking the Right Chord

Ishaan Khatter looking ‘beyond clouds’ with promising upcoming projects

IFFI 2020 Adopts Hybrid Online-Physical Edition

India Unbound

20 Films That Make us Believe Freedom is Priceless

Krishna Janmashtami Special

National Education Policy: Game Changer

18 Must-See Films at Venice 2020

Ayushmann Turns Athlete

Indian Trio in Venice

Blockchain: The Future is Now

Not right time to open cinema halls: Ravi Kottarakara

Meet, ERICA. AI Actor in a SCI-FI Film

Vidya Balan Set to Shine as Shakuntala Devi

Straight Answers From Alexander Shulgin

Content is king for Saregama’s Yoodlee

Nuggets From Animation Thought Leaders

NYIFF Takes Virtual Route

From The Heart Of Disney

New Model of Filmmaking in India

My Journey: How I Did It

Animation in the Age of Art & Tech

Gaurav Banerjee: Star Unveiled

FDI cap of 26% for News Aggregators Under Consideration

The Changemaker

COVID-19 has Accelerated Digital Shift Towards Across Sectors

No Business as Usual for Film Industry

What’s Wrong With our News Media Today ?

The Fire Inside Regina

Gaming Industry Braves Covid

Disney +Hotstar Leads the Disruption

Taapsee’s takes on OTT, Nepotism & Covid

Oscar Invites QUBE’s Senthil Kumar to be its Member at Large

What’s New Search Engine Neeva Can Do That Google Cannot?

The New Oscar Award Date April 25, 2021

India to Offer Incentive Package for Film Shoots and Co-Production

Strings of Genius

A Ray That Still Lights The Way

Best of the Cannes Official Selection 2020 Films

Most Awaited Films of India

56 Films: Cannes Reveals 2020 Lineup

The Making of Cannes 2020 Film Selection Process

Cannes Virtual Film Market Extends Earlybird Registration to June 12

Annecy Jury Members

Take a Look at Annecy Competition Lineup

Getting Back to Business, Reveals Media Consumption Pattern

Cannes 2020 to Announce Festival Selection Lineup on June 3

20 Work in Progress Tiltles Unveiled for Goes to Cannes

Annecy VR Works Selections for Digital MIFA Market

Film Bazaar’s Work in Progress Films from India Goes to Cannes Virtual Market

Navigating Virtual Cannes Film Market 2020

Meet the Streamers: HBO Max & Quibi Keynotes at Cannes Virtual Film Market

Dedicated Cannes XR Virtual Edition from June 24-26

Screen Moms; Best Movies to Stream on Mother’s Day

Vijay Deverakonda: The Lovable ‘Rowdy’

Sai Pallavi: Natural Beauty is a Natural Actor Too

Cannes Virtual Film Market Registration Opens May 13

COVID-19: Nuggets from Netflix’s Ted Sarandos on Filming and Safety Protocols

Maitreyi Ramakrishnan is New Sensation in Netflix Original Series Never Have I Ever

The Best Movies of 2001-2019 Not Streaming in OTT Platforms

Best Movies of the New Millennium Streaming Now

Best Movies of the New Millennium Streaming Now

Best Movies of the New Millennium Streaming Now

Best Movies of the New Millennium Streaming Now

Best Movies of the New Millennium Streaming Now

Annecy Unveils Virtual Film Festival and Market in June

Roskino to Host Russian Virtual Digital Content Market from June 8

27 Rishi Kapoor Films to Stream at Home Now

Virtual Nab Show Express will Take Place May 13-14, 2020

51 International Film Festival of India, Goa ( 20 -28 November, 2020)

Films to Watch in 2020

Christopher Nolan Films Tenet in Mumbai

A Call From Uttarakhand For Filmmakers Of The World

FFO Rolls Out Red Carpet For Foreign Filmmakers

51st IFFI TO Mark Satyajit Ray’s Centenary Celebrations

Sailing well in Animation Waters

Infusing Life With Dubbing AT VR Films & Studios

Berlinale 2020: India’s Laila Aur Satt Geet Selected for ‘Encounters’ Section

Prateek Vats’ Eeb Allay Ooo! in Berlinale Panaroma

Berlinale Shorts: Ekta Mittal’s ‘Gumnaam Din’ to showcase of pain of separation

Berlinale Talents: Seven Indians Make It to the List

My Salinger Year is the Opening Film at 70th Berlinale

GET READY for EUROPEAN FILM MARKET 2020

BERLIN FILM FESTIVAL 2019 WINNERS

Berlinale Forum Celebrates Golden Jubilee in 2020

Berlinale 2020 Poster Unveiled

British Actor Jeremy Irons Will Be the Jury President of Berlinale 2020

Amit Khanna: The Renaissance Man

Fantastic Friend

THE MEDIA GURU-AMIT KHANNA

STRAIGHT ANSWERS FROM AMIT KHANNA

THE DEFINING DECADE -THE 1990s

10 Achievements of Amit Khanna

Reflections on Amit Khanna

Valuable Moments

India Enchants John Bailey

The Big Bachchan of Bollywood

ETERNAL SUPERSTAR: RAJINIKANTH

IFFI 50 & Fantastic-Lifetime Achievement Award to Isabelle Huppert

INDIA’S FLAGSHIP FILM FESTIVAL TURNS 50

BACK IN BUSINESS WITH A BANG

GET THE BEST OUT OF FILM BAZAAR 2019

Transforming Hollywood from pixels to voxels

Government of India committed to Safeguard IP content: Commerce Secretary

Must do Things at AFM

Why India Attracts Foreign Filmmakers

Architect of AMAZEMENT

Pickle at MIPCOM 2019

INDIAN COMPANIES AT MIPCOM

Super Audio: Licensed to Thrill

Jungle Book Season 3 Ready

Issuance of VPL in India

Editor’s Note: 44th Toronto International Film Festival Pickle Sept 2019 Edition

The OSCAR RACE begins HERE…

Seven Indian Indie Filmmakers To Watch

Indian Cinema Of Today: A Culturally Responsive Artifact

Indie Resurgence

Indian Films At Toronto a Sparkling Quartet

IFFI Matters @ 50

Four Indian Films at the Toronto International Film Festival 2019

India Pavilion at Toronto International Film Market 2019

Made in Afghan Film ‘Hava, Maryam, Ayesha’ To Compete at Venice Festival

Keerthy Suresh: The Mahanati of Mahanati. Best Actress, National Film Award

66th National Film Awards Winners for 2018

dream hampton and Brie Miranda Bryant to Feature in MIPCOM’S Women in Global Entertainment Lunch 2019

Making a Song and Dance of it

NFDC Invites Applications for Production of Films in Indian Languages; Deadline September 8, 2019

IFFI Calls for Entry for Indian Panorama in 50th Edition

Ease of Filming in India

Come, Film In Inida

Why TikTok wants to invest $1 billion in India?

Priyanka Chopra’s The Sky is Pink Set to Premiere in 2019 Toronto Internaitonal Film Festival’s Gala Section

Gitanjali Rao’s Animation Feature Bombay Rose to open Critics’ Week at Venice International Film Festival

76th Venice International Film Festival to Open With Hirokazu Kore-eda’s ‘The Truth’

Indian Cinema’s Soft Power Misses the Mark in Nirmala Sitharaman’s Maiden Budget Speech

Shahid’s Kabir Singh Becomes Top-Grossing Film of 2019

Finance Minister Proposes FDI Norm Relaxation in Media

Media & Entrtainment as Champion Sector Figures in the Economic Survey 2018-19

Indian Cinema’s Steady Rise on Global Stage

Glimpses of the future

IFFI Marching Towards 50th Edition

Cannes or Netflix? Is Netflix an acceptable remediation for Cannes’ decades-long little regard for Indian Cinema?

Play Small & Live Long Did Wonders for Me

Rich Conference Programme, Thought Leader Keynotes at MIPTV 2019, Cannes

Doors Open for ‘Open Doors’

Pickle august 2013 digital issuu

Company



About Us

Contact Us

Connect With Us