Telangana very Proactive for Growth of Entertainment Sector

By Pickle  June 4, 2019
K B Reddy, Chairman, Digiquest Studios and VP, Telugu Film Chamber of Commerce.

The progressive and forward thinking Government of Telangana has not only brought in new policies to support the growth of entertainment sector but is also pro-actively looking for ways to develop the State as a global M&E hub, says K B Reddy, Chairman, Digiquest Studios and VP, Telugu Film Chamber of Commerce

What is your objective at Cannes Film Festival this year?

The objective is to understand the magnanimity of such prominent film festivals, as the Government of Telangana is looking at the possibility of conducting a global film festival.

Another objective is to meet the vendors and proprietors from Telegu Cinema industry because the State is seeking partners to showcase Telugu culture in cinemas across the world and explore new avenues of opportunity.

We also want to identify opportunities for potential collaboration with film studios, support service providers and educational institutions for the growth of film industry and allied services in Telangana.

Telangana State has emerged as a leader in the entertainment sector. What would you attribute as the reasons for this? What are the forward looking policies of the State?

The current government is progressive and forward thinking. Not only have they brought in new policies but they are actively supporting them every step of the way. After the formation of Telangana, Mr. KT Rama Rao identified many key pain points in various sectors of the state.

The new policies have helped alleviate most of these pain points. This has translated into higher number of jobs, increased FDI inflow and has made life easier for millions of citizens.

Some of the most forward looking policies of the government are:

  • Rural Tech Policy
  • Innovation Policy – 2016
  • Gaming & Animation (IMAGE) Policy – 2016
  • Telangana Open Data Policy

Telangana is very proactive in policy formulation and execution for the growth of entertainment sector. For example, the government has allocated land for the proposed IMAGE CITY, a SEZ for Gaming, Animation, VFX and Entertainment sectors, and invited international players to establish their subsidiaries in Hyderabad. The Image policy is one such policy aimed at the development of AVCGI industry in Hyderabad.

You have played an important role in shaping Telangana’s Image policy. How has it shaped up and what’s behind its success?

The process began under the leadership of Shri Ponnala Laxmaiah and Sanjay Jaju, the former IT Minister and IT Secretary of the erstwhile Andhra Pradesh, with whom I visited cities like Manchester and Dubai to get an overview of their IT Policies focusing on the Media, Entertainment and Gaming sectors.

We also visited some universities to understand the skills and courses required to teach Gaming and Media modules here. Finally we came up with the AVCG policy in 2013.

After the formation of Telangana, we along with Animation, Video and other Media sectors approached Mr. KTR and helped create the Gaming & Animation (IMAGE) policy in 2016. The government has allocated 20 acres of land for the AVGC sector and an ‘Image Tower’ is being built in about 1.6 million sq. ft. at Hitech City in Hyderabad. The IMAGE policy is indeed a forward looking policy. Along with incentives for the businesses, it has various provisions for enterprises, startups and education providers along with incubation facilities.

What are the new action points on the AVGCI sector in the state of Telangana?

The Telangana VFX Animation and Gaming Association (TVAGA) has some of the most prominent members from the industry. The current president is Mr. Rajiv Chilakalapudi, Founder and CEO of Greeen Gold Animation (Maker of Chota Bheem). Also people like Mr. Sridhar Muppidi, Founder of Purple Talk, and Mr Mike Yatham, CMD of RotoMaker, are working really hard to make TVAGA a prominent association in the field of Animation and Gaming in the world. This is really a testament to the leadership of KTR Garu and Jayesh Ranjan Garu.

Will Telangana emerge as a hub for AVGCI sector in the coming years?

I definitely believe in it. Telangana has one of the most forward thinking state governments in the country. They are nurturing the AVCGI sector by assisting us in every way they can. Within 10 years I think Telangana would be the biggest employer and producer in the Animation sector in India. There is lot of talent in Telangana in the field of creative arts. Educational institutions and enterprises supported by the Image policy are actively nurturing the available talent which can produce world-class content to help Telangana emerge as a global AVCGI hub.

Can this be emulated by other States in India?

The best part of the Image policy is that it can be emulated in any state. As long as the respective state governments support it.

There is no shortage of creative talent in India. When we look at Mohenjo-daro, Harappa or Ajanta and Ellora caves we are struck by their artistic beauty and creativity of ancient sculptors. Creativity and artistic skills are engrained in our people but we need the right avenue to bring them out.

Any state willing to develop AVCGI industry should really focus on providing the necessary infrastructure and policy support for entrepreneurs. It is indeed becoming a capital intensive industry which requires policy support.

Do you see new jobs coming in the AVGCI sector?

We are just beginning in this sector. This market is worth over $200 billion and we are only scratching the surface. Once our youths are skilled enough in media software they can create amazing games, excellent animation movies or even create their own software.

I think sectors like Augment Reality, Virtual Reality, Mixed Reality and Gaming will witness explosive growth in India in the next few years.

Video content is witnessing a significant growth across the world, thanks to video streaming services coupled with higher mobile speeds and internet connectivity. This would offer growth opportunities for lot of support services in AVCGI.

You pioneered in the digital cinema over two decades ago. How do you see digital cinema transforming in recent times?

Yes, I did introduce digital film making in 2003 and it’s now growing in prominence across the country. I have seen those times when few producers even doubted digital cameras, but the entire industry gradually moved towards digital adoption. I am happy that the cost of making a movie has decreased exponentially allowing indie creators to make movies without having to worry about the overheads. I believe in future we will see better cinemas that would target more genres. However, I believe there is a lot of scope in digital distribution – not only in the form of Apps but also in the form of reducing concentration in digital distribution.

From 4K people are now talking of 8K and beyond. Where are we heading?

At Digiquest, we have developed a theatrical server that is capable of streaming 8K and we are planning to introduce it in theatres across Telangana in few months. Thanks to the advancement of technology, the cost of the equipment is going to come down significantly.

By 2024, I won’t be surprised if people are going to see 16K movies. I also think that if theatres don’t innovate soon they would lose the lion’s market share to streaming services such as Netflix and Amazon Prime.

Write a Reply or Comment

Your email address will not be published. Required fields are marked *


British Actor Jeremy Irons Will Be the Jury President of Berlinale 2020

Heard About Enjoy Enjaami. Here it is

Dada Saheb Award Gets Rajinikanth

MIPTV Director Lucy Smith Gives Sneak Peak of Digital MIPTV

What Buyers Expect From Digital MIPTV

China Eyes Animation Content at MIPTV

Sikkim is India’s Most Film Friendly State

National Film Awards: Sushant Singh’s Chichchore, Dhanush, Manoj Bajpayee, Kangana Among Winners

UNESCO, USO India, Toonz tie up for World Water Day Animation Creation

Virtual Pre-Cannes Screenings For Buyers Before July Physical Market

Accreditations Are Open For Cannes 2021

Stage set for Cannes from July 6. Spike Lee, Cannes Jury Head

Matchmaking Biz Accelerator At Digital MIPTV 2021

MIPTV 2021 Trend: Increasing Demand for Distribution & Co-Production

MIPTV honours A+E Networks president Paul Buccieri

Thanu For Making Producers’ Mission Possible

Mehrunisa Aims more Destinations

Delhi Photographer Sohrab Hura’s Film The Coast in Berlinale’s Forum Expanded

Berlinale Talents 2021: Nine Talents from India

Tamil Film Pebbles by Vinothraj Wins Tiger Award at Rotterdam

Re-Imagined European Film Market 2021

EFM Global Market Screenings in Tokyo, Melbourne, Sao Paulo, Mexico

Berlinale Co-Prod Market: 35 Films from 25 Countries

Books at Berlinale 2021: 10 Books will be Pitched for Screen Adaptation

Highlights: Berlinale Series Market & Conference

Uday Shankar forms New Tech and Media Venture with James Murdoch

With Film Visa, Global Producers Can Now Shoot in India

CII Seeks Industry Status for M&E in Union Budget

51st IFFI Will Capture New Narratives in Cinema

15 Films Compete for Golden Peacock at #IFFI51

Top IFFI Picks: Another Round, Mehrunisa, Wife of A Spy

Hybrid IFFI From January 16

CII BIG PICTURE SUMMIT 2012: Growth Triggers From Ronnie

What Media Guru Amit Khanna Said in CII BIG PICTURE SUMMIT 2012

LATAM Market Ventana Sur from November 30

Blue Efficience Roped in For Ventana Sur

Films to watch @ Ventana Sur

India Rolls out Red Carpet to Foreign Filmmakers

Ramesh Sharma’s New Documentary Film on Gandhi at AFM

The Warrior Queen of Jhansi at AFM – Buy, Sell & Engage

Embracing Cinema Through Screens of all Sizes

Nomadland wins People’s Choice at Toronto

MIPCOM 2020 Goes Entirely Online

South Korea will be MIPCOM 2020 country of honor

India, the Window of Opportunity

Get Ready for Hybrid IFFI

Film Making Centres of India

Get Your Film Take Wings at Virtual Film Bazaar

Make at least Ten co-productions in a year

Filmmakers Should Make use of India-Canada Treaty

TIFF: The Show and Business Goes on

Navigating Toronto Film Festival and Industry

Make in India, Show the World

Be Part of the Pickle India Focused Toronto Edition

ads2OTT set to Launch in Oct 2020

MovieSaints to release Memories of a Forgotten War

Truth Is Dead

Submissions Open For Berlinale Co-Production Market

Gender Equality-Berlinale Eliminates Silver Bear for Best Actor and Best Actress

All3Media, A+E Networks, BBC Studios, ZDF Join MIPCOM 2020 Global UPFRONTS Lineup

NürnbergMesse’s Content India Show from October 29-31

Berlinale 2021 Will be a Physical Festival; EFM in Hybrid Format

Best of 2020: A Dazzling Dozen

Striking the Right Chord

Ishaan Khatter looking ‘beyond clouds’ with promising upcoming projects

IFFI 2020 Adopts Hybrid Online-Physical Edition

India Unbound

20 Films That Make us Believe Freedom is Priceless

Krishna Janmashtami Special

National Education Policy: Game Changer

18 Must-See Films at Venice 2020

Ayushmann Turns Athlete

Indian Trio in Venice

Blockchain: The Future is Now

Not right time to open cinema halls: Ravi Kottarakara

Meet, ERICA. AI Actor in a SCI-FI Film

Vidya Balan Set to Shine as Shakuntala Devi

Straight Answers From Alexander Shulgin

Content is king for Saregama’s Yoodlee

Nuggets From Animation Thought Leaders

NYIFF Takes Virtual Route

From The Heart Of Disney

New Model of Filmmaking in India

My Journey: How I Did It

Animation in the Age of Art & Tech

Making Filming in India More Easy

Gaurav Banerjee: Star Unveiled

FDI cap of 26% for News Aggregators Under Consideration

The Changemaker

COVID-19 has Accelerated Digital Shift Towards Across Sectors

No Business as Usual for Film Industry

What’s Wrong With our News Media Today ?

The Fire Inside Regina

Gaming Industry Braves Covid

Disney +Hotstar Leads the Disruption

Taapsee’s takes on OTT, Nepotism & Covid

Oscar Invites QUBE’s Senthil Kumar to be its Member at Large

What’s New Search Engine Neeva Can Do That Google Cannot?

The New Oscar Award Date April 25, 2021

India to Offer Incentive Package for Film Shoots and Co-Production

‘NFDC Film Bazaar Goes to Cannes’

Strings of Genius

A Ray That Still Lights The Way

Best of the Cannes Official Selection 2020 Films

Most Awaited Films of India

56 Films: Cannes Reveals 2020 Lineup

The Making of Cannes 2020 Film Selection Process

Cannes Virtual Film Market Extends Earlybird Registration to June 12

Annecy Jury Members

Take a Look at Annecy Competition Lineup

Getting Back to Business, Reveals Media Consumption Pattern

Cannes 2020 to Announce Festival Selection Lineup on June 3

20 Work in Progress Tiltles Unveiled for Goes to Cannes

Annecy VR Works Selections for Digital MIFA Market

Film Bazaar’s Work in Progress Films from India Goes to Cannes Virtual Market

Navigating Virtual Cannes Film Market 2020

Meet the Streamers: HBO Max & Quibi Keynotes at Cannes Virtual Film Market

Dedicated Cannes XR Virtual Edition from June 24-26

Screen Moms; Best Movies to Stream on Mother’s Day

Vijay Deverakonda: The Lovable ‘Rowdy’

Sai Pallavi: Natural Beauty is a Natural Actor Too

Cannes Virtual Film Market Registration Opens May 13

COVID-19: Nuggets from Netflix’s Ted Sarandos on Filming and Safety Protocols

Maitreyi Ramakrishnan is New Sensation in Netflix Original Series Never Have I Ever

The Best Movies of 2001-2019 Not Streaming in OTT Platforms

Best Movies of the New Millennium Streaming Now

Best Movies of the New Millennium Streaming Now

Best Movies of the New Millennium Streaming Now

Best Movies of the New Millennium Streaming Now

Best Movies of the New Millennium Streaming Now

Annecy Unveils Virtual Film Festival and Market in June

Roskino to Host Russian Virtual Digital Content Market from June 8

27 Rishi Kapoor Films to Stream at Home Now

Virtual Nab Show Express will Take Place May 13-14, 2020

51 International Film Festival of India, Goa ( 20 -28 November, 2020)

Films to Watch in 2020

Christopher Nolan Films Tenet in Mumbai

A Call From Uttarakhand For Filmmakers Of The World

FFO Rolls Out Red Carpet For Foreign Filmmakers

INDIA@BERLINALE-Indian Cinema’s Voices Emerging

51st IFFI TO Mark Satyajit Ray’s Centenary Celebrations

Infusing Life With Dubbing AT VR Films & Studios

Sailing well in Animation Waters

Berlinale 2020: India’s Laila Aur Satt Geet Selected for ‘Encounters’ Section

Prateek Vats’ Eeb Allay Ooo! in Berlinale Panaroma

Berlinale Shorts: Ekta Mittal’s ‘Gumnaam Din’ to showcase of pain of separation

Berlinale Talents: Seven Indians Make It to the List

My Salinger Year is the Opening Film at 70th Berlinale



Berlinale Forum Celebrates Golden Jubilee in 2020

Berlinale 2020 Poster Unveiled

Amit Khanna: The Renaissance Man

Fantastic Friend




10 Achievements of Amit Khanna

Reflections on Amit Khanna

Valuable Moments

India Enchants John Bailey

The Big Bachchan of Bollywood


IFFI 50 & Fantastic-Lifetime Achievement Award to Isabelle Huppert




Transforming Hollywood from pixels to voxels

Government of India committed to Safeguard IP content: Commerce Secretary

Must do Things at AFM

Why India Attracts Foreign Filmmakers

Pickle at MIPCOM 2019


Super Audio: Licensed to Thrill

Jungle Book Season 3 Ready

Issuance of VPL in India

Editor’s Note: 44th Toronto International Film Festival Pickle Sept 2019 Edition


Seven Indian Indie Filmmakers To Watch

Indian Cinema Of Today: A Culturally Responsive Artifact

Indie Resurgence

Indian Films At Toronto a Sparkling Quartet

IFFI Matters @ 50

Four Indian Films at the Toronto International Film Festival 2019

India Pavilion at Toronto International Film Market 2019

Made in Afghan Film ‘Hava, Maryam, Ayesha’ To Compete at Venice Festival

Keerthy Suresh: The Mahanati of Mahanati. Best Actress, National Film Award

Uttarakhand Bags National Award for Most Film Friendly State

66th National Film Awards Winners for 2018

Watan Adds Colour to Indian Independence Day

dream hampton and Brie Miranda Bryant to Feature in MIPCOM’S Women in Global Entertainment Lunch 2019

Making a Song and Dance of it

NFDC Invites Applications for Production of Films in Indian Languages; Deadline September 8, 2019

IFFI Calls for Entry for Indian Panorama in 50th Edition

Ease of Filming in India

Come, Film In Inida

Why TikTok wants to invest $1 billion in India?

Priyanka Chopra’s The Sky is Pink Set to Premiere in 2019 Toronto Internaitonal Film Festival’s Gala Section

Gitanjali Rao’s Animation Feature Bombay Rose to open Critics’ Week at Venice International Film Festival

76th Venice International Film Festival to Open With Hirokazu Kore-eda’s ‘The Truth’

Indian Cinema’s Soft Power Misses the Mark in Nirmala Sitharaman’s Maiden Budget Speech

Shahid’s Kabir Singh Becomes Top-Grossing Film of 2019

Finance Minister Proposes FDI Norm Relaxation in Media

Media & Entrtainment as Champion Sector Figures in the Economic Survey 2018-19

Indian Cinema’s Steady Rise on Global Stage

Glimpses of the future

IFFI Marching Towards 50th Edition

Cannes or Netflix? Is Netflix an acceptable remediation for Cannes’ decades-long little regard for Indian Cinema?

Play Small & Live Long Did Wonders for Me


Sarcas Circa 2020

Single Screens Demand Separate SOPs

Include Digital Space in Copyright Act