TIFF Market Draws Global Sellers

By Pickle July 17, 2026

By Pickle News Network

The inaugural TIFF: The Market has attracted more than 150 international sales and promotional companies, organisers said.The Toronto International Film Festival’s first official content market, running September 10-16, 2026, has locked in a global roster of sellers spanning every continent, signalling growing appetite among rights holders to use Toronto as a launchpad for completed films, works-in-progress and packaged projects, according to TIFF and industry reports.

Confirmed exhibitors include Goodfellas, AGC Studios, CAA, XYZ Films, WME, FilmNation and UTA, alongside international sellers Playtime, CJ Entertainment, Global Constellation, Finecut and SND. Long-standing Toronto participants Lionsgate, Black Bear, Neon, Gaumont, Pathé Films, Embankment Films and A24 are also expected to attend the festival and the market.

The launch complements what remains the world’s largest public film festival and gives sales agents a fall window to continue conversations begun earlier in the year at Berlin and Cannes, at a point when many buyers have fresh acquisition budgets in place. Sellers will also gain access to buyers from additional territories and can expose titles to acquisitions executives through tailored Market Screenings with a recruited audience — a mechanism that in previous years helped close deals on films such as The Holdovers and Cliffhanger.

“We designed the Market to meet the needs of a global sales community seeking more buyer engagement through access to premium screening facilities, cost-effective exhibition solutions, and a compact footprint that reduces travel time and maximises opportunities for face-to-face meetings,” said Charles Tremblay, Head of TIFF: The Market.

Tremblay, a veteran Canadian distributor who joined TIFF from MUBI in 2025, said the roster reflects confidence in both the market’s programme and the festival’s track record as a hub for major sales. He pointed to last year’s Obsession, which world-premiered at the festival and went on to notch a strong global theatrical run, as evidence of the deal-making potential of a Toronto-anchored market.

The confirmed line-up also draws in leading national film bodies, sales, production and distribution firms, and industry associations and guilds. Among them are Screen Australia, the Korean Film Council (KOFIC), Unifrance, ICEX, European Film Promotion (EFP), Unijapan, the Indigenous Cinema Alliance, the BFI, Screen Ireland, AFCI and TAICCA.

TIFF: The Market is funded by the Government of Canada with a landmark C$23 million investment and supported by Telefilm Canada. Organisers said the initiative will broaden TIFF’s remit and reinforce its role as a global leader in screen-based storytelling, while fostering sustainable growth across the wider industry. Aligned with the festival, the market will facilitate the buying and selling of screen-based projects, intellectual property, and immersive and innovative content across platforms, with the aim of elevating Canadian and international talent and driving distribution and sales worldwide.

Exhibition spaces at the Metro Toronto Convention Centre, the InterContinental Hotel and the Ritz-Carlton are selling quickly, TIFF said, directing enquiries to themarketsales@tiff.net. Market Screenings are being offered at a 50 per cent discount for exhibitors, with hotel rates reduced by up to 40 per cent.

Standard-pass accreditation rates close on August 5. All passes include access to Market venues and to Press & Market screenings of films in TIFF’s Official Selection, formerly known as Press & Industry screenings.

An initial list of confirmed exhibitors is available on the TIFF website www.tiff.net)