MIPCOM 2024: This Week

By Pickle October 18, 2024

SPAIN: COUNTRY OF HONOUR AT MIPCOM 2024: The Country of Honour recognition comes with Spain’s content sector having experienced significant growth in recent years as a major international production hub,and as a proven provider of quality content to global audiences that consistently ranks amongst the most viewed worldwide. Spain currently sits second only to the UK in scripted TV commissions in Europe from global streaming platforms. Meanwhile, Spain’s entertainment sector, which includes OTT video services such as Netflix, Amazon, HBO, and Disney+, has been experiencing remarkable growth. According to the 2024 Spain AVS Hub report, the sector surged by an impressive 408% between 2018 and 2022, with a projected growth of 31.6% from 2023 to 2027.

Covering the area at the intersection of content, technology and changing audience behaviours, and housed in a new dedicated purpose-built space within the Palais des Festivals, The MIP INNOVATION LAB will host a daily curated pro-gramme with dedicated summits on FAST, AI, Streaming and Connected TV aimed at equipping companies with the latest insights and introductions to potential partners in these rapidly evolving sectors. Evan Shapiro to interview: David Eilenberg, Head of Content, Roku, Cédric Dufour, CEO & President, Rakuten TV, Olivier Jollet, EVP and International General Manager Pluto TV Claire Basini, Deputy General Manager in charge of BTOC, TF1

MEDIA MASTERMIND KEYNOTE – SPAIN: WHERE TALENT IGNITES. A fireside conversation with multiple award-winning Spanish Director and Showrunner J.A Bayona, (A Monster Calls, Society of the Snow) and Creative Producer Diego Betancor (Elite, Todas las veces que nos enam-oramos, Respira).

“The fastest developing areas that are shaping the future direction of the television industry are now at the heart of the Palais and of the market.” said Lucy Smith Director of MIPCOM CANNES and MIP LONDON. “We’ve built a destination with a ‘who’s who’ of key players speaking, a host of cutting-
edge technology-led companies exhibiting and unrivalled matchmaking opportunities. Everything in the MIP INNOVATION LAB is geared to helping businesses adapt, identify opportunities, find potential partners and unlock further potential revenue streams. We expect it to be energising, prescient and highly productive.”

Must do things @ MIPCOM

WORLD PREMIERE SCREENING – ENA. LA REINA VICTORIA EUGENIA. Jury-selected from multiple submissions, RTVE’s highly anticipated royal period drama chronicling the era-defining life of Victoria Eugenia of Battenberg (Queen of Spain by marriage to Alfonso XIII and Granddaughter to Great Britain’s Queen Victoria) will premiere on the market’s first night on Monday 21 October from 18.00. Staged in the world-famous Grand Auditorium, main actors Kimberley Tell and Joan Amargós and Executive Producer Luis Hernández will be present in Cannes. The ambitious all-female-directed piece (6 x 60’) is produced by RTVE in collaboration with ‘Ena La Serie AIE’, ‘La Cometa TV’ and ‘Zona App’.

It is set to air on RTVE’s channel LA1 in Spain with global distribution rights handled by the largest public audiovisual group in Spain, RTVE.

WHY YOUTUBE MATTERS: ENGAGING AUDIENCES & BOOSTING REVENUE – unmissable session featuring analysis of recent trends and emerging opportunities across the industry, including in depth case studies of success stories in driving viewership and revenues via the global platform with Neil Price, UK Film and TV Partnerships Lead, YouTube and Wayne Davison, Chief Revenue Officer, Little Dot Studios – on Wednesday 23 October at 14.00.

APPLIED AI SUMMIT – a full immersion day demonstrating the latest applications of AI across the industry including the areas of production and monetisation, along with an exploration of the latest thinking and precedents around ethical and legal challenges inherent to the technology. Leading contributing companies include Adventr, Aive, Alix Partners, Banijay Entertainment, BetaSeries, Calliope Networks, DLA Piper, FanTrust, Google, Largo.ai, TF1 Group, Newen Studios, Papercup, Runway, Social Department and Variety Intelligence Platform amongst others.