Enjoy Enjaami is the word hummed by everyone. In fact, the heat generated by this indie single by singers Dhee, Arivu and musician Santhosh Narayanan is more than that of Tamil Nadu’s pol(l)itics and the scorching sun, so to speak. Pickle gives you 10 interesting facts about the song that has gone hugely viral on all possible platforms.
Enjoy Enjami, an independent Tamil song featuring Dhee and Arivu, is a viral sensation, with admirers across languages and pop cultures. Interestingly, it is a political song and not just an entertaining dance number.
Fused with Oppari (lament song sung during a mourning), the song is a celebration of the ancestors who toiled in the forests and led to human civilisation.
Produced by A.R. Rahman’s Maajja — a platform for South Asian independent musicians, Enjoy Enjaami has even got Netflix giving it a meme status and celebrities cooing.
Enjoy Enjaami was inspired by the experience of Arivu’s grandmother, Valliamma, as a bonded labourer in Sri Lanka. The lived experience of Valiamma and generational loss of experiencing landlessness are aptly depicted as Oppari.
The song is played everywhere — in local markets, malls, cafes, cars, households. Not just younger people, even grandmothers and grandfathers are humming the main tune — cuckoo cuckoo.
While there is a universal theme of celebrating the ancestors in the song, Arivu clarifies that his celebration of ancestors is not about ‘pride’, ‘supremacy’ and ‘jingoism’ — but a tribute to his ancestors who belong to marginalised communities — who are deprived of land.
Dhee (Dheekshitha Venkadeshan), 22 is a Sri Lankan-Australian playback singer. The music is by composer Santhosh Narayanan, Dhee’s stepfather, and the song is the first release under the Maajja banner.
The lyrics bring alive a tropical forest filled with flora, parakeets, insects, birds and animals. One can only imagine how fantastic the song’s video will be. The lyrics also talk about how forests made way for civilisations.
The video, directed by Amith Krishnan, is full of rich symbolism as the main characters move from forests to fields and back. It ends with Valliammal, flanked by her people, seated as if on a throne.
Independent music is a symbol of freedom. The coming together of Dhee and Arivu, two artists from different social strata, is perhaps the best way to champion the “indie-cause”. Entertainment through art is important, but limiting art to mere entertainment would undermine its power.
Indian Films To Look Out For In 2022
Big Budget Boost to India’s AVGC Sector
TIFF Reveals Plans for Industry Conference
Films by Shekhar Kapur and Shubham Yogi Selected for Toronto Gala
A Selection to Die for
Le Musk: A Brave New Frontier in Cinema
The Path finder: Jyoti Deshpande
Toonz to Honour Aabid Surti, Biren Ghose at Animation Masters Summit
India is the Country of Honour at Cannes
RAVINDRA VELHAL: DRIVING MEDIA TRANSFORMATION
THE PATH FINDER: JYOTI DESHPANDE
INTO THE WORLD OF RRR
Powerkids Appoints Manoj Mishra as CEO
Toonz Join Tunche Films to Co-Produce Spanish-Peruvian Animation Feature Kayara
National Museum of Indian Cinema Hosts Vintage Vehicles
I&B Secretary promises Govt’s Support to Film industry
Tom Cruise’s ‘Top Gun: Maverick’ to Blaze at Cannes
Illumination’s Minions: The Rise of Gru is the Annecy Festival Opener
Now, Shoot at Sight in India!
Lata Mangeshkar, India’s Singing Goddess
Quantum Image Making Has Arrived
2022: Centenary of Indian Cinema Legends
Singing Legend Lata Mangeshkar, Nightangale of India, Dies at 92
Bhushan Kumar’s T-Series Ventures Into OTT Content Creation Space
Write a Reply or Comment