Disney +Hotstar Leads the Disruption

By Pickle  July 6, 2020

Though there is no doubt theatres will be winners as nothing in the world gives the joy of watching a movie on big screen, OTT has now become a new revenue making avenue for the film industry

Covid-19 has created a market which many OTT players were expecting only in 2023-24. In other words, the disruption has already begun in the Indian premium OTT space with Disney+ Hotstar announcing seven films to release on its platform.

Though there is no doubt theatres will be winners as nothing in the world gives the joy of watching a movie on big screen, OTT has now become a new revenue making avenue for the film industry.

“Producers who have already invested heavily in their films with theatrical revenue assumptions that are no longer feasible, will seek out all avenues available to recover their investment and to stay in business,” the Producers Guild of India had said in a statement last month.

Disney+ Hotstar is set to premiere seven Bollywood movies — which were originally slated for theatrical releases — from July 24 onwards, in a move that could intensify the battle between theatre owners and video streaming applications over movie releases.

These movies will be streamed between July and October this year, starting with late Sushant Singh Rajput-starrer ‘Dil Bechara’ on July 24. Other movies include Akshay Kumar-Kiara Advani’s ‘Laxmmi Bomb’, Alia Bhatt-Aditya Roy Kapur-starrer ‘Sadak 2’, Abhishek Bachchan’s ‘The Big Bull’, Vidyut Jammwal’s ‘Khuda Haafiz’, Ajay Devgn-Sanjay Dutt’s ‘Bhuj’ and Kunal Khemu’s ‘Lootcase’.

This comes after similar deals by rivals Amazon Prime Video that picked up seven Bollywood and regional films including Amitabh Bachchan-Ayushmann Khurrana’s ‘Gulabo Sitabo’ and Vidya Balan starrer ‘Shakuntala Devi’ for a direct-to-digital premiere and Netflix that picked up Janhvi Kapoor starrer ‘Gunjan Saxena: The Kargil Girl’.

‘Dil Bechara’ will be the first movie to premiere on Disney+ Hotstar, and in a bid to “commemorate late Sushant Singh Rajput’s invaluable contribution to Hindi cinema,” this movie will be available to non-subscribers of Disney+ Hotstar as well, the company said. The movie also features Sanjana Sanghi and Saif Ali Khan.

“Today as we launch Disney+Hotstar Multiplex, we find ourselves yet again at the cusp of making a revolutionary change by bringing the biggest Bollywood movies directly to millions across the country… Theatres are a special experience. So, they will always exist and thrive. But the potential of the industry can’t be capped by the number of release windows and theatres available. Our initiative will dramatically increase the number of films that can be made, giving film-lovers more films to enjoy and the creative community more films to make. We firmly believe that this will generate a massive momentum for more and different kinds of films to be made in India. It’s a win-win for all,” said Uday Shankar, President, The Walt Disney Company APAC, and Chairman, Star & Disney India.

“In the future, theatres and OTT will move in parallel. Both options offer their own strengths,” said Ajay Devgn, who will be seen in Bhuj: The Pride of India.

Hotstar, the largest OTT player in the country after Jio (35.5 per cent market share) with over 30 per cent share of the market, continues to attract more audiences, compared to global leaders like Netflix (9.2 per cent) and Amazon Prime (14.8 per cent) in India.

This move comes at a time when the ~20,000-crore-a-year Indian film industry is badly hit by lockdown of multiplexes and single-screen theatres —leaving it with no other avenue but to try and monetise the OTT platform.

There is still uncertainty over when movie theatres will be allowed to reopen across the country, after they were forced to shutdown in March this year, due to the Covid-19-induced lockdown. While the government has eased restrictions for businesses across various sectors, it is yet to provide a specific date for reopening of cinema halls.

According to estimates, there are over 250-million OTT users in India. This number is expected to surpass 450 million by 2022.

Write a Reply or Comment

Your email address will not be published. Required fields are marked *

Highlights



New Model of Filmmaking in India

Best Movies of the New Millennium Streaming Now

INDIA’S FLAGSHIP FILM FESTIVAL TURNS 50

National Education Policy: Game Changer

18 Must-See Films at Venice 2020

Ayushmann Turns Athlete

Indian Trio in Venice

Blockchain: The Future is Now

Not right time to open cinema halls: Ravi Kottarakara

Meet, ERICA. AI Actor in a SCI-FI Film

Vidya Balan Set to Shine as Shakuntala Devi

Straight Answers From Alexander Shulgin

Content is king for Saregama’s Yoodlee

Nuggets From Animation Thought Leaders

NYIFF Takes Virtual Route

From The Heart Of Disney

My Journey: How I Did It

Animation in the Age of Art & Tech

Gaurav Banerjee: Star Unveiled

FDI cap of 26% for News Aggregators Under Consideration

The Changemaker

COVID-19 has Accelerated Digital Shift Towards Across Sectors

No Business as Usual for Film Industry

What’s Wrong With our News Media Today ?

The Fire Inside Regina

Gaming Industry Braves Covid

Disney +Hotstar Leads the Disruption

Taapsee’s takes on OTT, Nepotism & Covid

Oscar Invites QUBE’s Senthil Kumar to be its Member at Large

What’s New Search Engine Neeva Can Do That Google Cannot?

The New Oscar Award Date April 25, 2021

India to Offer Incentive Package for Film Shoots and Co-Production

Strings of Genius

A Ray That Still Lights The Way

Best of the Cannes Official Selection 2020 Films

Most Awaited Films of India

56 Films: Cannes Reveals 2020 Lineup

The Making of Cannes 2020 Film Selection Process

Cannes Virtual Film Market Extends Earlybird Registration to June 12

Annecy Jury Members

Take a Look at Annecy Competition Lineup

Getting Back to Business, Reveals Media Consumption Pattern

Cannes 2020 to Announce Festival Selection Lineup on June 3

20 Work in Progress Tiltles Unveiled for Goes to Cannes

Annecy VR Works Selections for Digital MIFA Market

Film Bazaar’s Work in Progress Films from India Goes to Cannes Virtual Market

Navigating Virtual Cannes Film Market 2020

Meet the Streamers: HBO Max & Quibi Keynotes at Cannes Virtual Film Market

Dedicated Cannes XR Virtual Edition from June 24-26

Screen Moms; Best Movies to Stream on Mother’s Day

Vijay Deverakonda: The Lovable ‘Rowdy’

Sai Pallavi: Natural Beauty is a Natural Actor Too

Cannes Virtual Film Market Registration Opens May 13

COVID-19: Nuggets from Netflix’s Ted Sarandos on Filming and Safety Protocols

Maitreyi Ramakrishnan is New Sensation in Netflix Original Series Never Have I Ever

The Best Movies of 2001-2019 Not Streaming in OTT Platforms

Best Movies of the New Millennium Streaming Now

Best Movies of the New Millennium Streaming Now

Best Movies of the New Millennium Streaming Now

Best Movies of the New Millennium Streaming Now

Annecy Unveils Virtual Film Festival and Market in June

Roskino to Host Russian Virtual Digital Content Market from June 8

27 Rishi Kapoor Films to Stream at Home Now

Virtual Nab Show Express will Take Place May 13-14, 2020

51 International Film Festival of India, Goa ( 20 -28 November, 2020)

Films to Watch in 2020

Christopher Nolan Films Tenet in Mumbai

A Call From Uttarakhand For Filmmakers Of The World

FFO Rolls Out Red Carpet For Foreign Filmmakers

INDIA@BERLINALE-Indian Cinema’s Voices Emerging

51st IFFI TO Mark Satyajit Ray’s Centenary Celebrations

Sailing well in Animation Waters

Infusing Life With Dubbing AT VR Films & Studios

Berlinale 2020: India’s Laila Aur Satt Geet Selected for ‘Encounters’ Section

Prateek Vats’ Eeb Allay Ooo! in Berlinale Panaroma

Berlinale Shorts: Ekta Mittal’s ‘Gumnaam Din’ to showcase of pain of separation

Berlinale Talents: Seven Indians Make It to the List

My Salinger Year is the Opening Film at 70th Berlinale

GET READY for EUROPEAN FILM MARKET 2020

BERLIN FILM FESTIVAL 2019 WINNERS

Berlinale Forum Celebrates Golden Jubilee in 2020

Berlinale 2020 Poster Unveiled

British Actor Jeremy Irons Will Be the Jury President of Berlinale 2020

Amit Khanna: The Renaissance Man

Fantastic Friend

THE MEDIA GURU-AMIT KHANNA

STRAIGHT ANSWERS FROM AMIT KHANNA

THE DEFINING DECADE -THE 1990s

10 Achievements of Amit Khanna

Reflections on Amit Khanna

Valuable Moments

India Enchants John Bailey

The Big Bachchan of Bollywood

ETERNAL SUPERSTAR: RAJINIKANTH

IFFI 50 & Fantastic-Lifetime Achievement Award to Isabelle Huppert

BACK IN BUSINESS WITH A BANG

GET THE BEST OUT OF FILM BAZAAR 2019

Transforming Hollywood from pixels to voxels

Government of India committed to Safeguard IP content: Commerce Secretary

Must do Things at AFM

Why India Attracts Foreign Filmmakers

Architect of AMAZEMENT

Pickle at MIPCOM 2019

INDIAN COMPANIES AT MIPCOM

Super Audio: Licensed to Thrill

Jungle Book Season 3 Ready

Issuance of VPL in India

Editor’s Note: 44th Toronto International Film Festival Pickle Sept 2019 Edition

The OSCAR RACE begins HERE…

Seven Indian Indie Filmmakers To Watch

Indian Cinema Of Today: A Culturally Responsive Artifact

Indie Resurgence

Indian Films At Toronto a Sparkling Quartet

IFFI Matters @ 50

Four Indian Films at the Toronto International Film Festival 2019

India Pavilion at Toronto International Film Market 2019

Made in Afghan Film ‘Hava, Maryam, Ayesha’ To Compete at Venice Festival

Keerthy Suresh: The Mahanati of Mahanati. Best Actress, National Film Award

Uttarakhand Bags National Award for Most Film Friendly State

66th National Film Awards Winners for 2018

Watan Adds Colour to Indian Independence Day

dream hampton and Brie Miranda Bryant to Feature in MIPCOM’S Women in Global Entertainment Lunch 2019

Making a Song and Dance of it

NFDC Invites Applications for Production of Films in Indian Languages; Deadline September 8, 2019

IFFI Calls for Entry for Indian Panorama in 50th Edition

Ease of Filming in India

Come, Film In Inida

Why TikTok wants to invest $1 billion in India?

Priyanka Chopra’s The Sky is Pink Set to Premiere in 2019 Toronto Internaitonal Film Festival’s Gala Section

Gitanjali Rao’s Animation Feature Bombay Rose to open Critics’ Week at Venice International Film Festival

76th Venice International Film Festival to Open With Hirokazu Kore-eda’s ‘The Truth’

Indian Cinema’s Soft Power Misses the Mark in Nirmala Sitharaman’s Maiden Budget Speech

Shahid’s Kabir Singh Becomes Top-Grossing Film of 2019

Finance Minister Proposes FDI Norm Relaxation in Media

Media & Entrtainment as Champion Sector Figures in the Economic Survey 2018-19

Indian Cinema’s Steady Rise on Global Stage

Glimpses of the future

IFFI Marching Towards 50th Edition

Cannes or Netflix? Is Netflix an acceptable remediation for Cannes’ decades-long little regard for Indian Cinema?

Play Small & Live Long Did Wonders for Me

Future Belongs to   Independent Films

India Pavilion at MIPCOM 2018

Raaj Kamal Films International

Company



About Us

Contact Us

Connect With Us