Driving Future of Immersive Entertainment

By Pickle  June 22, 2020

Since 2016, Ravi Velhal, who leads Digital Media Standards, Technologies and Immersive Cinema programs globally at Intel, started bringing plethora of VR technologies and major Hollywood immersive co-productions worldwide

Since past 25 years, Intel has been at the forefront of emerging technologies used by the entertainment industry to deliver rich content and provide consumers with exciting immersive digital experiences today. Pioneered by Intel’s legendary CEO Andy Grove in the early 1990s, Intel has been driving and establishing content / technology policy and standards between the Hollywood, consumer electronics and technology providers.

Major studios, post production and visual effects companies leverage Intel technologies from creation to distribution and consumption-such as Intel® Xeon® Scalable and Intel® Core™ processors, Intel® Optane™ memory technology, 5G networking solutions, and development toolkits like SDVis for open source raytracing — to unleash the best viewing experiences for consumers.

Ravi will throw light on cutting-edge technologies for immersive and interactive content production at CannesXR 2020 and his colleague Sarah Vick, Building Shared Sense of Humanity using Volumetric Studio highlighting state-of-the-art Intel Studios, touted as world’s largest Volumetric Studio, where iconic and pioneering immersive experience such as ‘Grease- You are the one that I want’ was filmed with more than 5 trillion pixels.

Advancing story powered by tech, Intel collaborated with Sony Pictures last year to produce virtual reality experiences based on ‘Spider-Man: Far From Home’, which allows participants to enjoy a web-slinging thrill ride from Spider-Man’s perspective, experience delivered first at Mobile World Congress 2019 leveraging ultra-low-latency over 5G for multiplayer VRE.

Created by the The Museum of Tomorrow, Rio de Janeiro presents RePangeia – a Technoshamanistic experience in Virtual Reality developed in collaboration with Imagined by Intel. Inspired by Tecnoshamanism, the experience seeks to engage with the perspectives of traditional indigenous Tupinambá and Tikuna tribal communities of lower Amazonian Brazilian rainforest to rethink the future to explore possibilities to create a connection between traditional ancestral knowledge using the virtual reality and volumetric technology with depth data of tribe’s ritualistic dance performance. Immersive technology offers The RePangeia ritual extends from the real world into the virtual. Before entering the Virtual World, participants take off their shoes and put on indigenous ankle rattles. In the experience, they follow the movements of the Holographic volumetrically captured Indigenous Guide in a spiritual dance. Participants can see their own hands represented as glowing energy fields in the experience. Through touch, they build up their own energy and can share energy between themselves and the guide to experience mindfulness in the Natural World around them.

Directed by Marcela Sabino, experiences such as Repangea highlights potential of immersive technologies that are available to the content creators around the world to take their story forward. Since 2016, Ravi Velhal, who leads Digital Media Standards, Technologies and Immersive Cinema programs globally at Intel, started bringing plethora of VR immersive technologies and knowhow worldwide, including Brazil and Colombia in South America and began collaborating with Brazilian content creators, studios, which led him to direct first ever Virtual Reality production of Rio Carnival Virtual Reality Experience in 2018 which was released at Marche Du Films at 71st Cannes Film Festival in 2018 ago along with Save Every Breathe-Dunkirk VRE and Prelude to LeMusk VRE Cinema by A R Rahman, two time Oscar and Grammy Winner on a Positron VR motion chair emitting scent, paved the way for dedicated CannesXR exhibition category for immersive Cinema at Cannes.

Last year (2019), Ravi and Intel team brought Grease Volumetric Song Experience (Intel, Paramount Pictures), FirstMan VRE (Universal Pictures, RYOT, CreateVR and Intel) and Scent of a Song from LeMusk Cinema VRE, with AR Rahman’s appearance at the CannesXR joint Keynote, all co-produced by Intel.

During this unprecedented time, Marché du Film as a part of 73rd Cannes Film Festival is bringing CannesXR online and virtual, highlighting the XR industry and to foster link between creators and industry partners in the XR sector online. Cannes XR Virtual (June 24-26,2020) is a three day online and virtual event dedicated to Immersive Entertainment, in order to adapt to current situation, to reshape a groundbreaking event online and in Virtual Reality, a program fully dedicated to immersive technologies and works, in connection with the art of storytelling and the film industry. At CannesXR, Ravi will be speaking about cutting-edge technologies for immersive and interactive content production (see box for more details).

Rahman & Ravi

Hands around the world project, unique way to bring immersive technology and music together for climate change awareness According to Oscar-Grammy winner A R Rahman, “Hands Around the World” it is a unique project that brings together music and technology to create awareness about climate change. There is a lot spoken about climate change, but I feel this is the time for all of us to come together and take action. Ravi Velhal from Intel, who is one of the technical advisors for my Le Musk project, pitched my name to Neil and Ken, saying AR will be the right person for this project. So, they did their research, watched my show Harmony on Amazon Prime and after that, asked me to compose a song for Hands Around The World.’ A R Rahman recorded “Hands Around the World” song in LA and launched its teaser recently during COVID crisis on Earth’s day

Write a Reply or Comment

Your email address will not be published. Required fields are marked *


CII Seeks Industry Status for M&E in Union Budget

Heard About Enjoy Enjaami. Here it is

Dada Saheb Award Gets Rajinikanth

MIPTV Director Lucy Smith Gives Sneak Peak of Digital MIPTV

What Buyers Expect From Digital MIPTV

China Eyes Animation Content at MIPTV

Sikkim is India’s Most Film Friendly State

National Film Awards: Sushant Singh’s Chichchore, Dhanush, Manoj Bajpayee, Kangana Among Winners

UNESCO, USO India, Toonz tie up for World Water Day Animation Creation

Virtual Pre-Cannes Screenings For Buyers Before July Physical Market

Accreditations Are Open For Cannes 2021

Stage set for Cannes from July 6. Spike Lee, Cannes Jury Head

Matchmaking Biz Accelerator At Digital MIPTV 2021

MIPTV 2021 Trend: Increasing Demand for Distribution & Co-Production

MIPTV honours A+E Networks president Paul Buccieri

Thanu For Making Producers’ Mission Possible

Mehrunisa Aims more Destinations

Delhi Photographer Sohrab Hura’s Film The Coast in Berlinale’s Forum Expanded

Berlinale Talents 2021: Nine Talents from India

Tamil Film Pebbles by Vinothraj Wins Tiger Award at Rotterdam

Re-Imagined European Film Market 2021

EFM Global Market Screenings in Tokyo, Melbourne, Sao Paulo, Mexico

Berlinale Co-Prod Market: 35 Films from 25 Countries

Books at Berlinale 2021: 10 Books will be Pitched for Screen Adaptation

Highlights: Berlinale Series Market & Conference

Uday Shankar forms New Tech and Media Venture with James Murdoch

With Film Visa, Global Producers Can Now Shoot in India

51st IFFI Will Capture New Narratives in Cinema

15 Films Compete for Golden Peacock at #IFFI51

Top IFFI Picks: Another Round, Mehrunisa, Wife of A Spy

Hybrid IFFI From January 16

CII BIG PICTURE SUMMIT 2012: Growth Triggers From Ronnie

What Media Guru Amit Khanna Said in CII BIG PICTURE SUMMIT 2012

LATAM Market Ventana Sur from November 30

Blue Efficience Roped in For Ventana Sur

Films to watch @ Ventana Sur

India Rolls out Red Carpet to Foreign Filmmakers

Ramesh Sharma’s New Documentary Film on Gandhi at AFM

The Warrior Queen of Jhansi at AFM

www.cinemarket.io – Buy, Sell & Engage

Embracing Cinema Through Screens of all Sizes

Nomadland wins People’s Choice at Toronto

MIPCOM 2020 Goes Entirely Online

South Korea will be MIPCOM 2020 country of honor

India, the Window of Opportunity

Get Ready for Hybrid IFFI

Film Making Centres of India

Get Your Film Take Wings at Virtual Film Bazaar

Make at least Ten co-productions in a year

Filmmakers Should Make use of India-Canada Treaty

TIFF: The Show and Business Goes on

Navigating Toronto Film Festival and Industry

Make in India, Show the World

Be Part of the Pickle India Focused Toronto Edition

ads2OTT set to Launch in Oct 2020

MovieSaints to release Memories of a Forgotten War

Truth Is Dead

Submissions Open For Berlinale Co-Production Market

Gender Equality-Berlinale Eliminates Silver Bear for Best Actor and Best Actress

All3Media, A+E Networks, BBC Studios, ZDF Join MIPCOM 2020 Global UPFRONTS Lineup

NürnbergMesse’s Content India Show from October 29-31

Berlinale 2021 Will be a Physical Festival; EFM in Hybrid Format

Best of 2020: A Dazzling Dozen

Striking the Right Chord

Ishaan Khatter looking ‘beyond clouds’ with promising upcoming projects

IFFI 2020 Adopts Hybrid Online-Physical Edition

India Unbound

20 Films That Make us Believe Freedom is Priceless

Krishna Janmashtami Special

National Education Policy: Game Changer

18 Must-See Films at Venice 2020

Ayushmann Turns Athlete

Indian Trio in Venice

Blockchain: The Future is Now

Not right time to open cinema halls: Ravi Kottarakara

Meet, ERICA. AI Actor in a SCI-FI Film

Vidya Balan Set to Shine as Shakuntala Devi

Straight Answers From Alexander Shulgin

Content is king for Saregama’s Yoodlee

Nuggets From Animation Thought Leaders

NYIFF Takes Virtual Route

From The Heart Of Disney

New Model of Filmmaking in India

My Journey: How I Did It

Animation in the Age of Art & Tech

Making Filming in India More Easy

Gaurav Banerjee: Star Unveiled

FDI cap of 26% for News Aggregators Under Consideration

The Changemaker

COVID-19 has Accelerated Digital Shift Towards Across Sectors

No Business as Usual for Film Industry

What’s Wrong With our News Media Today ?

The Fire Inside Regina

Gaming Industry Braves Covid

Disney +Hotstar Leads the Disruption

Taapsee’s takes on OTT, Nepotism & Covid

Oscar Invites QUBE’s Senthil Kumar to be its Member at Large

What’s New Search Engine Neeva Can Do That Google Cannot?

The New Oscar Award Date April 25, 2021

India to Offer Incentive Package for Film Shoots and Co-Production

‘NFDC Film Bazaar Goes to Cannes’

Strings of Genius

A Ray That Still Lights The Way

Best of the Cannes Official Selection 2020 Films

Most Awaited Films of India

56 Films: Cannes Reveals 2020 Lineup

The Making of Cannes 2020 Film Selection Process

Cannes Virtual Film Market Extends Earlybird Registration to June 12

Annecy Jury Members

Take a Look at Annecy Competition Lineup

Getting Back to Business, Reveals Media Consumption Pattern

Cannes 2020 to Announce Festival Selection Lineup on June 3

20 Work in Progress Tiltles Unveiled for Goes to Cannes

Annecy VR Works Selections for Digital MIFA Market

Film Bazaar’s Work in Progress Films from India Goes to Cannes Virtual Market

Navigating Virtual Cannes Film Market 2020

Meet the Streamers: HBO Max & Quibi Keynotes at Cannes Virtual Film Market

Dedicated Cannes XR Virtual Edition from June 24-26

Screen Moms; Best Movies to Stream on Mother’s Day

Vijay Deverakonda: The Lovable ‘Rowdy’

Sai Pallavi: Natural Beauty is a Natural Actor Too

Cannes Virtual Film Market Registration Opens May 13

COVID-19: Nuggets from Netflix’s Ted Sarandos on Filming and Safety Protocols

Maitreyi Ramakrishnan is New Sensation in Netflix Original Series Never Have I Ever

The Best Movies of 2001-2019 Not Streaming in OTT Platforms

Best Movies of the New Millennium Streaming Now

Best Movies of the New Millennium Streaming Now

Best Movies of the New Millennium Streaming Now

Best Movies of the New Millennium Streaming Now

Best Movies of the New Millennium Streaming Now

Annecy Unveils Virtual Film Festival and Market in June

Roskino to Host Russian Virtual Digital Content Market from June 8

27 Rishi Kapoor Films to Stream at Home Now

Virtual Nab Show Express will Take Place May 13-14, 2020

51 International Film Festival of India, Goa ( 20 -28 November, 2020)

Films to Watch in 2020

Christopher Nolan Films Tenet in Mumbai

A Call From Uttarakhand For Filmmakers Of The World

FFO Rolls Out Red Carpet For Foreign Filmmakers

INDIA@BERLINALE-Indian Cinema’s Voices Emerging

51st IFFI TO Mark Satyajit Ray’s Centenary Celebrations

Infusing Life With Dubbing AT VR Films & Studios

Sailing well in Animation Waters

Berlinale 2020: India’s Laila Aur Satt Geet Selected for ‘Encounters’ Section

Prateek Vats’ Eeb Allay Ooo! in Berlinale Panaroma

Berlinale Shorts: Ekta Mittal’s ‘Gumnaam Din’ to showcase of pain of separation

Berlinale Talents: Seven Indians Make It to the List

My Salinger Year is the Opening Film at 70th Berlinale



Berlinale Forum Celebrates Golden Jubilee in 2020

Berlinale 2020 Poster Unveiled

British Actor Jeremy Irons Will Be the Jury President of Berlinale 2020

Amit Khanna: The Renaissance Man

Fantastic Friend




10 Achievements of Amit Khanna

Reflections on Amit Khanna

Valuable Moments

India Enchants John Bailey

The Big Bachchan of Bollywood


IFFI 50 & Fantastic-Lifetime Achievement Award to Isabelle Huppert




Transforming Hollywood from pixels to voxels

Government of India committed to Safeguard IP content: Commerce Secretary

Must do Things at AFM

Why India Attracts Foreign Filmmakers

Pickle at MIPCOM 2019


Super Audio: Licensed to Thrill

Jungle Book Season 3 Ready

Issuance of VPL in India

Editor’s Note: 44th Toronto International Film Festival Pickle Sept 2019 Edition


Seven Indian Indie Filmmakers To Watch

Indian Cinema Of Today: A Culturally Responsive Artifact

Indie Resurgence

Indian Films At Toronto a Sparkling Quartet

IFFI Matters @ 50

Four Indian Films at the Toronto International Film Festival 2019

India Pavilion at Toronto International Film Market 2019

Made in Afghan Film ‘Hava, Maryam, Ayesha’ To Compete at Venice Festival

Keerthy Suresh: The Mahanati of Mahanati. Best Actress, National Film Award

Uttarakhand Bags National Award for Most Film Friendly State

66th National Film Awards Winners for 2018

Watan Adds Colour to Indian Independence Day

dream hampton and Brie Miranda Bryant to Feature in MIPCOM’S Women in Global Entertainment Lunch 2019

Making a Song and Dance of it

NFDC Invites Applications for Production of Films in Indian Languages; Deadline September 8, 2019

IFFI Calls for Entry for Indian Panorama in 50th Edition

Ease of Filming in India

Come, Film In Inida

Why TikTok wants to invest $1 billion in India?

Priyanka Chopra’s The Sky is Pink Set to Premiere in 2019 Toronto Internaitonal Film Festival’s Gala Section

Gitanjali Rao’s Animation Feature Bombay Rose to open Critics’ Week at Venice International Film Festival

76th Venice International Film Festival to Open With Hirokazu Kore-eda’s ‘The Truth’

Indian Cinema’s Soft Power Misses the Mark in Nirmala Sitharaman’s Maiden Budget Speech

Shahid’s Kabir Singh Becomes Top-Grossing Film of 2019

Finance Minister Proposes FDI Norm Relaxation in Media

Media & Entrtainment as Champion Sector Figures in the Economic Survey 2018-19

Indian Cinema’s Steady Rise on Global Stage

Glimpses of the future

IFFI Marching Towards 50th Edition

Cannes or Netflix? Is Netflix an acceptable remediation for Cannes’ decades-long little regard for Indian Cinema?

Play Small & Live Long Did Wonders for Me

Kabuliwala – Man From Kabul by Paperboat Design Studios

ISIS Enemies Of Humanity

Ventana Sur Confernce with Storytelling at its Core

IFFI-50 Golden Years of Cinema

Pickle August 3-9 Venice Issue