MIPCOM CANNES has announced that China will be recognised as the 2023 Country of Honour at the forthcoming 39th International Co-Production & Entertainment Content Market in Cannes (16-19 October) and marked with a widespread programme of events.

Across the week, the specially curated programme will spotlight China’s co-production, acquisition and distribution activities and opportunities.

These include Fresh Content China, a session presented by the China Pavilion, featuring both the country’s latest output alongside distinguished creatives from the China TV industry who will share learnings from its evolution domestically and internationally. Further sessions include masterclasses focusing on successful format adaptations and the use of latest technology within production, and showcases specialising in the latest in animation, scripted and non-scripted content to be emerging from the country.

“We relish the opportunity to champion China’s creativity and content,” said Lucy Smith, Director MIPCOM CANNES. “The Country of Honour spotlight provides an unrivalled insight and discovery which can unlock further global deal-making and partnership opportunities. We look forward to welcoming everyone who has kindly agreed to contribute to what will be an unmissable programme of events.”

As part, Vice President of Tencent, and CEO of Tencent Online Video, Zhonghuai Sun will give a keynote speech in the world-renowned Grand Auditorium of the Palais des Festivals on Monday 16 October at 12.00 as one of the conference’s Media Mastermind series. In the session, Sun will share insights into the roles that art and technology play in shaping Tencent Video’s strategy within the ecosystem of one of the world’s largest multimedia companies, and the opportunities for international partnerships within content and streaming.

More than 300 delegates and nearly 40 companies from China are expected at this year’s market, the country’s biggest presence at MIPCOM CANNES since 2019.

Past Countries of Honour have included Japan, Türkiye, Mexico, France and, most recently, South Korea in 2020. China was also previously recognised in 2018, the year the country became established as the world’s second largest TV market after the US.