It’s raining discount for Indian delegates looking for participation at MIPCOM Cannes 2022, the world’s biggest entertainment content market at Cannes, France (October 17-20, 2022).

Service Exports Promotion Council (SEPC), set up by the Ministry of Commerce, Government of India, is offering for MIPCOM Delegate registration for Indian delegates on a first-cum-first served basis at Rs 85,000 (No VAT) compared to official registration cost of Rs 125,000 (including 10 per cent VAT). The registration from SEPC will entail all services and facilities for a standard registration badge obtained from MIPCOM.

For the first time visitors, SEPC is offering more than 50 per cent discount to Indian delegates on registration fee mentioned on the official MIPCOM registration website, which is worth an economy  return air ticket for the delegate to the mega M&E event. First time visitors to MIPCOM can get delegate registration at Rs 65,000.

The Government of India has identified Media & Entertainment and audiovisual services as champion sectors to realize its export potential. The government has also set up AVGC Taskforce to facilitate and boost animation, vfx, gaming growth within and outside the country with specific focus on education, skilling, exports and expand global footprint.

SEPC will organize 80 Sq Mt India Pavilion at MIPCOM. During four days of Meetings, Screenings and Conferences, MIPCOM will bring together world’s top TV and digital content executives, including 14,000 delegates from more than 110 countries, 4,700 buyers and 1,000+ exhibition companies. The number of SVOD and digital platforms attending MIPCOM is on the rise.

Undoubtedly, MIPCOM is the finest in the global media markets that empowers delegates to network with the best business minds, capture emerging trends, listen to masterminds, create business for products and services and think innovation. It is a must attend for decision makers to grasp the new ecosystems in the media business.

Top Indian M&E companies Eros International, ZEEL, Viacom18 Media,  Toonz, Sacom, Shemaroo Entertainment, IndiaCast, Ultra, YoBoHo, Green Gold who are regulars at MIP Markets, have immensely benefited from exporting content and services from MIPCOM.

A premium registration with SEPC will enable Indian delegates to do meetings, display brochures, run trailers and logo branding at India Pavilion. SEPC has successfully organised the Indian Pavilion at MIPCOM in 2018 and 2019 in physical format. Indian Audiovisual studio Delegates have appreciated the support extended by the Ministry of Commerce, Government of India, as they have benefited from the transparent process as well as visible returns.

Until support from the Ministry of Commerce, India has been one of the very few countries in the world which was not supported by the government at MIPCOM. Every country pavilion at MIPCOM is generally supported directly by the government or aided institutions of the respective governments.

“Our objective is to handhold independent creative producers, small and medium audiovisual and media services companies to participate at MIPCOM and enhance their business as well as boost India’s service potential in M&E sector,” says Hirachand Dand, Member of Central Governing Council  and head Entertainment and Audiovisual Services, SEPC. “Post pandemic, our whole objective is to give Indian M&E companies better access to buyers and distributors and help them grow in the new global markets.”

“The Media and Entertainment (M&E) Industry is one of the most dynamic industries in India with modern technologies acting as a key enabler for providing world-class services to overseas clients/companies. The industry is increasingly witnessing the convergence of media, entertainment and technology creating efficiencies in workflow, IP creation, revenue streams and unique business models,” says Hirachand Dand who is also Co-Founder and COO of Madhu Entertainment & Media Ltd. “The Indian animation and VFX services have gained a lot of traction among the international producers and production houses.”

SEPC can accommodate up to 45 delegates from India to be part of this initiative at the India Pavilion. So far, around 25 people have registered. The registration will be closed when the number of delegates touch 45. Over 200 Indian delegates representing 80 companies participate at MIPCOM every October.

Top Indian companies have attained leadership to provide niche cloud services for global M&E companies and studios.

Interested companies can register at link: https://forms.gle/z4x8ZQA8nSagyxpz5