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Pranab Kapadia, Director at Moviegoers Entertainment Limited & Co-Producer at Hope Productions

Cinema on Big Screen Will Bounce Back

admin   July 20, 2021

Despite the pandemic hitting the entertainment industry hard, Pranab Kapadia, Director at Moviegoers Entertainment Limited & Co-Producer at Hope Productions is hopeful of its revival adding that F9, RRR, Bell Bottom, Suryavanshi are the films that will be enjoyed only on the big screen.

What made you venture into Moviegoers Entertainment? Especially after spending over a decade in Eros Entertainment?

It’s been an amazing, fruitful and immensely enriching 13 years for me at Eros. Over the years, Eros became home to me and my colleagues, my family. I started out with business head responsibilities for Europe & Africa but gradually assumed a wider role of President Distribution – International thanks to the trust and faith our then CEO Jyoti Deshpande reposed in me. Through the years, I also had the opportunity of working closely with our Chairman Kishore Lulla who is a pioneer and visionary of the India film industry. He, along with his brother, MD Sunil Lulla guided and empowered me. This gave me the confidence to deliver my best. I always wanted to set up something of my own. When Eros decided to focus on their OTT platform Eros Now, I thought it to be an opportune time for me to explore theatrical and other distribution opportunities through my company Moviegoers Entertainment Limited.

How has been this journey (especially during pandemic times)? There has been a lot of activity in Moviegoers Entertainment in recent times…

Life has changed for everybody since the pandemic, especially for all businesses in Hospitality and Entertainment sector. With cinemas closed and shootings stopped, there was no activity in theatrical distribution. But content was being consumed in a big way on OTT platforms. With the support of industry well-wishers, colleagues and friends, we secured exclusive representation rights to integrate Indian content partners on Super Aggregator Platform Screenhits – a game changing Media Tech company founded by the supremely talented Rose Hulse. ScreenHits TV is committed to provide consumers with a single sign-in and easy-to-use interface that combines their pre-existing streaming subscription services, videos and live channels thereby minimizing streaming fatigue by helping viewers discover and seamlessly watch content across leading streaming providers. We are also in the process of taking Screenhits into India and will soon be announcing a tie-up with leading industry media veterans as our joint venture partners.

You have seen the cinema much closer than many others… From the traditional theatrical distribution to streaming.

Yes. In 2004 with Mujhse Shaadi Karoge, I started my journey in overseas film distribution, while at Zee. I Subsequently moved to Adlabs in 2006 and Eros in 2008. In a span of 15+ years, I have overseen release of 170 films theatrically. Vivaah (2006 Rajshree Productions film starring Shahid Kapoor) was the first film to premiere day & date Transactional Video on Demand (TVOD) same time as theatrical while I was at Adlabs. It was revolutionary and way ahead of its time. Today we hear of Trolls 2 doing the same and breaking records.

Indian films, mainstream, commercial movies have a global footprint. But it has not rocked in box office or as a ‘Bollywood’ genre. Do you think India still is a force to reckon with?

In early 2000s, if you walked into DVD stores like HMV or Virgin Records, you would find DVDs of Bollywood films in the ‘World Cinema’ section along with Korean, French, German language films. Over the last 20 years or so, ‘Bollywood’ has become mainstream everywhere. Go to any market, speak to any buyer, sample any terrestrial TV platform in any country, from LATAM to Russia, Bollywood has made its mark. Our films are being dubbed and subtitled in several languages because our content resonates with a global audience.

How much time will we take to come back to normal days for cinema (to enjoy in theatres)? How do you react to the success of F9: The Fast Saga in box office and does this feel good factor continue in the coming months?

To my mind, there was never any doubt about the survival of cinema. Any webinar with experts from media industry always said this. The argument was much the same when VCRs and DVD players came into every home, some critics were quick to write off cinemas. But upto March 2020, more than 50 per cent of a film’s revenue was derived from worldwide box office ticket sales. Yes, the pandemic has brought the shutters down for cinemas but it is temporary. In January 2021, Tamil film Master (starring Vijay) released and smashed records grossing over US$6mn in overseas. That infused the much needed confidence in producers that audiences eventually want to experience the right film on the big screen. F9, RRR, Bell Bottom, Suryavanshi etc are films that will be enjoyed only on the big screen.

You continue to distribute films in theatres… Is your confidence in theatrical revenue intact?

Yes. For the right type of film, both customer experience and revenue that one can derive from cinemas will be unmatched by other platforms.

What stays and what will change in the movie industry?

With audiences now getting exposed to different types of content, readily available on their fingertips on platforms such as Netflix and Amazon, the demand for good quality content is ever increasing and this means our creative talent will have to work very hard to keep our viewers engaged. Different scripts and subjects which were once considered taboo or non-mainstream are finding financial backers and leading actors to play characters. That is a big change.

Our storytelling and narratives have changed. The whole world is our audience now.

One of your commitments in Moviegoers Entertainment is to become a co-producer with R Balki and Gauri Shinde’s Hope Productions. What are the projects being worked on and anything to share? And why Balki-Gauri Shinde?

I am honoured and delighted to collaborate with India’s finest, most talented, creative powerhouse duo of Gauri Shinde & R Balki. Their unique style of storytelling, creating entertaining content and commercial success out of subjects that are considered taboo, is remarkable. After successfully producing award winning feature films and commercials, collecting several accolades at prestigious film festivals around the world, their production company Hope Productions is now at the cusp of growth and I am excited to lead this as a co-producer. We are working on four films. Two bound scripts are ready. We will be finalising the cast for them and making an official announcement soon. In coming months, we will be making further announcements in terms of projects and our plans going forward.

One of the most interesting services rendered by Moviegoers is on monetisation of film content beyond streaming. What are the avenues open to a producer for new revenue opportunities?

There is a huge area of opportunity for monetising ‘non-theatrical’ rights of catalogue content owned by studios or individual producers. This does not impair deals already done with regard to TV, Digital, Music or Theatrical Rights. (Potential) Outlets include Hospitals, Hotels, Universities, Shopping-Malls, Religious Places etc. Revenues can be trickling but it all adds up. We are currently representing a catalogue of over 1000 films and adding more titles.

Finally, London is your home. How is it to work out of the UK after it has left European Union?  

(It) Absolutely made no difference to our business. But at a macro level, there has been a shortage of trained staff for certain jobs because they have returned home either due to Brexit or Covid. Nonetheless, UK always offers great opportunities to the working-class communities and I have no doubt life will return to normal very soon.


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Media News Digest June 22, 2021

admin   June 22, 2021

NFDC Film Bazaar’s Co-Production Projects at Cannes Film Market

For the first time, NFDC Film Bazaar is part of the Co-Production Day (July 9) at the Cannes Film Market with seven projects. The seven projects are Dengue by Prantik Basu (India, Netherlands), Rasa (Immerse) by Anjali Menon (India), Kuhiro Pariko Sahar (A Hidden Tale Behind The Mist) by Pasang Dawa Sherpa (Nepal), Moving Bangladesh by Nuhash Humayun (Bangladesh), Last Time On Earth by Paromita Dhar (India, France), Ghol (The Catch) by Rishi Chandna and Second Chance by Subhadra Mahajan (India). During one-to-one speed meeting sessions, filmmakers will have the opportunity to connect with projects in development looking for co-producers and financiers and one-on-one meetings. This will open new opportunities for filmmakers and it is a great initiative by NFDC in the challenging Covid-19 times. No doubt, Marché du Film (Cannes) is the biggest film market in the world that will be having its online as well as physical edition from 06-15 July, 2021.

Now, OFCOM in Action

It is not just in India that regulation is put in place for video streaming platforms like Amazon Prime, Netflix, Disney Hotstar, Zee5 and Voot among others. OFCOM, the UK media regulator, plans to regulate streaming services such as Netflix, Disney+ and Amazon Prime in the same level playing field as the BBC and ITV. OFCOM is set to bring on demand services, allowing complaints over inaccuracy and bias. Netflix’s royal drama The Crown was embroiled in controversy with the UK Government — over portrayal of historical events in the drama. It may also be remembered after a lot of criticism a couple of years ago Amazon Prime removed its anti-vaccine documentaries from Prime Video Streaming. Now, countries around the world are waiting for the white paper from OFCOM.

Mohanlal’s Marakkar to get 3-week Theatre Run in 600 Screens

The Kerala film industry has decided to exclusively screen Mohanlal starrer, Marakkar: Arabikadalinte Simham, for a period of three weeks in theatres in Kerala from August 12 to coincide with the Onam festival. This is as per an agreement reached between the Film Exhibitors’ United Organisation of Kerala (FEUOK) and the Kerala Film Producers’ Association (KFPA) to revive the ailing Malayalam film industry hit hard by the Covid-19 pandemic. Though the decision not to release any other movies during the three-week exclusive window for the Priyardarshan-directed movie was taken based on the inference that a major film was needed to bring back the audience to the theatres once the pandemic situation eased, some stakeholders are questioning the move. How an association can take such an unilateral decision, they wonder.

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Zee Denies Merger with Viacom18

Eventhough Zee Entertainment Enterprises has denied there is no credence to reports about a potential merger with Viacom18, it continues to be the talking point among media industry executives. Ashish Agarwal, Company Secretary, Zee Entertainment Enterprises in a regulatory filing to BSE listing department stated that “there is no transaction being undertaken and the matter is speculative in nature.” The market buzz is not something new for ZEE, as the speculation of who will Zee partner with or acquired has been heard on the street for over two years. Only the suitors are changing…

Connectivity & Communication are Basic Rights: Mukesh Ambani

Industrialist Mukesh Ambani has pressed for bridging the digital divide “both among nations and within nations”, and said connectivity and communications have become the fundamental rights of every person. Also, there is a need to bring back the economies around the globe, he added. Addressing the Qatar Economic Forum, he said it is difficult to imagine what India would have been without the 4G telecom network during the pandemic. The Reliance chief said, “The digital divide must be bridged, both among nations and within nations. This is because connectivity and communications have become the basic needs, and also fundamental rights of every human being on the planet (just) as basic as food, clothing, and shelter.”

Dish TV to Raise Rs 1,000 crore

Dish TV India Ltd said its board has approved raising up to Rs 1,000 crore through a rights issue in one or more tranches. In a regulatory filing, the Essel Group firm said, the board of the company in a meeting held on Monday “approved the fundraising of up to ₹1,000 crores through rights issue of equity shares”. It added: “This would be subject to receipt of such corporate, regulatory and other approvals/consents, as may be required under applicable rules, regulations and laws.” Funds would be raised through issuance of fully paid-up equity shares at ₹10 apiece, including premium of ₹9 per fully paid-up equity share, to eligible shareholders of the company as on the record date.

By the Numbers: There are 1.18 billion mobile phones and 775 million Internet users in India