Programmatic Media, Reimagined—Born in India, Ready for the World

By Pickle August 10, 2025

BidVid, an AI-powered bid engine built in India, delivers up to 50% efficiency gains for YouTube advertisers—saving money, boosting performance, and working seamlessly within existing campaigns.

In a digital ad market, which is getting increasingly noisy and costly, a silent revolution is taking place—not in Silicon Valley, but right here in the nerve center of India: Mumbai. It is called BidVid—an AI-ML-powered bid optimization tool, which is the brainchild of Rajkumar Remalli, a media professional who spent the entire last year developing a product aimed squarely at a sole goal: increasing the efficiency of YouTube advertising.

And it has already started delivering.

What is BidVid?

At its very core, BidVid is an automated bid engine. Plug it into your YouTube campaign—particularly through Google DV360—and it begins optimizing bids in real time. Thus, you can say goodbye to changes in media plans, restructuring of campaigns, and sharing of sensitive data.

BidVid operates directly on your handle, using real-time impression data to adjust bids dynamically, which is not based on historical assumptions but actual, live campaign performance. The result? Advertisers can surely expect 20% or more in media cost savings, with many of them experiencing up to 50–70% gains in terms of efficiency.

“In testing across categories such as FMCG and entertainment, we have seen campaign performance jump drastically—and fast,” says Rohit Onkar, Independent Director at BidVid. “You can plug it in today and see results within 24-48 hours.”

BidVidis is an AI-powered bid optimizer that guarantees up to 50% better performance and at least 20% cost savings—with zero disruption.

Built for Efficiency, Not Interference

There is no cloak-and-dagger here. BidVid does not store your data in any format or manipulate your unique campaign strategy. It merely makes what you already possess work harder. Think of it as a tuning chip for your car—only this one is for your media spend.

“We work well within the boundaries of the Google ecosystem,” says Rajkumar. “We’re here to help brands make the most of the tools they’re already using.”

The platform’s radical and dynamic waterfall model fine-tunes bids based on impressions—constantly recalibrating against KPIs such as CPM, reach, and frequency, thereby ensuring that you are not overpaying for an underperforming inventory.

BidVid does not store your data in any form or alter your unique campaign strategy. It simply enhances the effectiveness of what you already have. You can think of it as a tuning chip for your car—except this one is designed for your media spending.

The Vision Behind BidVid

Rajkumar Remalli’s resumé reads precisely like a blueprint for building a startup in the media-tech space. With senior roles in The Times of India, Hindustan Times, NDTV Media, and OpenX representation in India under his belt, he has spent decades studying and analyzing the inefficiencies in the ways brands buy media.

“Advertisers, especially in India, are under pressure to do more with less,” Rajkumar says. “BidVid was born out of that need—it’s not just a product; it’s a rethink of how programmatic should work.”

Developed exclusively in India, BidVid is steadily gaining traction globally, with early adopters in the Middle East, Southeast Asia, and Europe. The product is steadily supported by a distinguished array of media specialists who comprehend local nuances and help brands optimize continually.

For instance, Jon de la Mothe has been appointed as BidVid’s representative in North America and Canada, while Upen Singh will cover the Middle Eastern hubs such as Dubai and Saudi Arabia.

Drawn by BidVid’s potential to redefine digital advertising, Rohit joins forces with Rajkumar Remalli as Strategic Advisor on the leadership team. His proven expertise in partnerships, market expansion, and innovation will play a pivotal role in BidVid’s next phase of growth.

With over three decades of leadership across telecom, media, and technology, Rohit Adya has driven growth and transformation at Vodafone India, Reliance Communications, and many reputed organizations.

BidVid offers a quiet, algorithmic edge—a backend boost that ensures every rupee, dollar, or euro delivers more.

Why It Matters Now

YouTube continues to remain one of the most potent advertising platforms in the world, but it is quite easy to burn through budgets with suboptimal bidding. BidVid offers a quiet, algorithmic edge—a backend boost that ensures every rupee, dollar, or euro delivers more.

“In some cases,” says Rajkumar, “we’ve seen brands get the same results for ₹60 that used to cost them ₹100. And they didn’t need to rebuild a thing.”

In an era marked by an increase in ad costs, shrinkage in attention spans, and an increase in competition, tools such as BidVid are not merely helpful—they are essential and indispensable.