Rogers Becomes Presenting Sponsor of TIFF 2024

By Pickle  August 13, 2024

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As part of this partnership, Rogers customers will gain exclusive access to VIP experiences, including special festival screenings, through the Rogers Beyond the Seat program

Rogers has been announced as the Presenting Sponsor of the 49th Toronto International Film Festival (TIFF), marking a significant new partnership that includes support for the prestigious TIFF People’s Choice Awards.

To kick off the Festival, Rogers, in collaboration with TIFF and the Four Seasons Hotel Toronto, will host a VIP launch event in Yorkville on September 3. The Toronto International Film Festival presented by Rogers will take place from September 5–15, 2024.

Cameron Bailey, CEO of TIFF, expressed enthusiasm about the partnership: “Rogers and TIFF share deep roots in Toronto and a commitment to enriching Canadian culture and entertainment. We are excited to welcome Rogers as the first-ever Presenting Sponsor of the Festival. Their involvement enhances our ability to celebrate a diverse range of stories and promises a memorable experience for all attendees as we approach our 50th anniversary.”

Terrie Tweddle, Chief Brand and Communications Officer at Rogers, added, “As Canada’s leading communications and entertainment company, we are honored to partner with TIFF this year. This sponsorship allows us to connect Canadians with world-class film and entertainment, showcasing the best from Canada and beyond. TIFF is renowned globally, and we are thrilled to support it.”

As part of this partnership, Rogers customers will gain exclusive access to VIP experiences, including special festival screenings, through the Rogers Beyond the Seat program. This new national initiative offers premier sports and entertainment experiences to Rogers customers across Canada.

The 2024 TIFF will feature 11 days of celebrating both international and Canadian cinema, offering audiences a range of unique experiences including live post-screening Q&As, the In Conversation With… series, a five-day industry conference, and the Festival Street, which is open to the public. The Festival will also highlight its prestigious awards, including the Tribute Awards, the TIFF People’s Choice Awards presented by Rogers, and various Jury Prizes.