TIFF: The Show and Business Goes on

By Pickle  September 2, 2020

‘In a time of disruption, professionals from around the world still look for occasions to come together, share innovative ideas, buy and sell content, and find creative ways to collectively forge ahead towards a safer, healthier,and inclusive future,’ says Geoff Macnaughton, Senior Director, Industry & Theatrical, giving details about this year’s TIFF Industry.

How has the TIFF Industry shaped this year?

We made an early decision to go fully digital for TIFF Industry. We could still engage with the global delegates. We could still engage with them versus working through travel restrictions and things like that. So, we have our online screening platform for press and industry screenings. We have a mix of what we’re calling this year, industry select titles, which are a collection of hot sale titles from around the world, that will be shown to buyers and anyone interested in acquiring content. And they will also have private screening. So similar to the Marche, there’ll be a handful of select private screenings, where people can watch them.

Tell us about the TIFF Industry Conference this year…

The five-day event, taking place September 10–14 during the Festival, will inspire and incite discussions for creative and business entrepreneurship. The Conference is an inspiring professional development opportunity for delegates to experience high-profile speakers, intimate conversations, provocative panel discussions, and user-friendly presentations designed to help build resourceful, innovative, and financially sustainable business practices.

We have a really strong conference lineup. We have around 34 different sessions. They are big names in the industry. We have some of the greatest speakers who are really changing the industry in a significant way. And then, we have these more targeted sessions called microsessions and national spotlights that will really focus on very specific subject matters that the audiences will find interesting.

This is a pivotal moment in recognizing the unsung heroes, whose work will pave the way to a more sustainable and equitable industry. This year’s Industry Conference will be a catalyst for change, examining new trends and championing diversity, racial equality, and gender parity. Talent Development continues to be a cornerstone of TIFF’s year-round work and we are exceptionally proud of the programme we’ve curated for the participants, and are excited to see them grow.

What are the tools deployed by TIFF Industry?

There are three kinds of tools that we are using for TIFF Press & Industry access. We are using Shift 72 for our screening platform. We are suing Cinando’s Match & Meet App as a networking tool for professional business meetings. Industry Talk is run by Paragon. Delegates will be able to navigate TIFF digital spaces through these tools.

Are there any physical events for TIFF Industry? Will there be live audience for Industry talks?

We don’t have any in-person physical industry events. Everything will be digital. And everyone across the world, will have multiple ways to see it. So for instance, if a conference conversation goes live digitally, noon Eastern Standard Time, then anyone outside of that timezone either can watch it within their own time zone and if their timezone is in off hours or when they’re sleeping, they can catch up on that conference talk the next morning.

In a time of disruption, professionals from around the world still look for occasions to come together, share innovative ideas, buy and sell content, and find creative ways to collectively forge ahead towards a safer, healthier,and inclusive future. This year, delegates can expect to find community, connection, inspiration, and talent — the foundation that will serve as the way forward. All Industry engagement and opportunities will be online, including business and talent development and its Industry Conference.

What has been the delegate registration feedback?

We expect that it would be the same numbers, with a similar per centage of participation in previous years. We are happy that a large number of industry delegates are engaging with us.

What about participation from National Pavilions and Agencies?

Instead of the TIFF Industry Centre this year, all national agencies have been given the option to have a spotlight on our digital platform. Essentially, it’s a curated page to highlight their content, their films, co-production initiatives, locales and services. We have 20 to 25 countries in the National Pavilion. They will have a footprint on our Industry platform. They can be engaged through Cinando’s Meet & Match App for meetings.

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