MIPCOM 2024 Edit Note

By Pickle October 18, 2024

India has developed as a prominent player in the global audiovisual sector, attracting the interest of companies throughout the world. Indian Prime Minister Narendra Modi has persistently championed the “Design in India, Design for the World” goal, leading the country towards innovation and leadership in this field. The establishment of the National Centre of Excellence (NCoE), currently known as the Indian Institute of Creative Technology, is a significant step in this direction. Its goal is to foster a new ecosystem for the AVGC-XR (Animation, Visual Effects, Gaming, Comic-Extended Reality) industries, which have become the backbone of the audiovisual sector.

India’s rising leadership in Artificial Intelligence (AI), combined with strong technical skills, is accelerating the evolution of the AVGC-XR industries and establishing the groundwork for their future. Nearly a dozen Indian states have recognised the importance of this sector and are actively developing laws to promote its expansion. Platforms such as the WAVES Summit, which has been planned in New Delhi in February next year, are set to play a critical role in promoting India’s talent and knowledge on a global scale.

This year is the fifth edition of the Bharat Pavilion at MIPCOM 2024, which is organised by the Services Export Promotion Council (SEPC) with cooperation from the Indian Government’s Ministries of Information and Broadcasting and Commerce and Industry. SEPC has also published the Indian Content Guide 2024, which lists content for sale and co-production initiatives. With over 100 Indian firms and studios, as well as 225 attendees, India’s presence at MIPCOM continues to increase.

In this special MIPCOM 2024 edition of Pickle, we are excited to provide the most recent trends, insights, and possibilities in the media and entertainment (M&E) scene. MIPCOM is unquestionably one of the world’s best media events, where delegates can network with the sharpest business minds, discover emerging trends, and form collaborations that will define the industry’s future. It’s a must-attend event for executives trying to keep ahead of the fast changing media industry landscape.

Several notable Indian media and entertainment firms, including Zee Content Sales, IndiaCast, Green Gold, Powerkids, Toonz Animation Group, Shemaroo Entertainment, Klay Entertainment, DANGAL TV, and Ultra YoBoho, are regular attendees at MIPCOM. These companies have seen considerable benefits from exporting their content and services on a worldwide scale.

Looking ahead, our November issue will focus on the American Film Market and Location Expo. We also encourage you to attend the 55th International Film Festival of India (IFFI) and Film Bazaar in Goa this November.

Keep up with the ever-expanding Indian M&E industry!