Cannes Takes Virtual Route

By Pickle  June 22, 2020

After unveiling the Marché du Film Online, a stand-alone online market (22 to 26 June), the Marché du Film – Festival de Cannes has announced the reshape of Cannes XR in a digital only event dedicated to immersive technologies and works, Cannes XR Virtual.

Sharing common priorities in the given situation and sanitary crisis due to COVID-19, the Marché du Film Festival de Cannes and its partners remain committed to offering visibility to the XR community and to fostering the connections between XR artists and potential investors, said a statement.

From 24 to 26 June, Cannes XR Virtual is the destination where professionals from the traditional film-making industry, XR artistes, independent producers, leading tech companies, location-based and online distributors will come together to imagine and shape the future of movies.

Jérôme Paillard, Executive Director of the Marché du Film said: “It is a very special edition. After having prepared for a promising edition in Cannes, where for the first time we would have expanded the VR to the Palm Beach, we had to reinvent Cannes XR and find a way to put it online. I’m very impressed to see how fast, with our spectacular team and our wonderful partners, it has been possible to build a totally new concept where we will be able to show worldwide, and with optimal quality, the VR experiences that we were expecting to show in Cannes”.

In this reimagined edition, Cannes XR Virtual will be presented in different formats on several platforms: Cannes XR Virtual will be open to VR users at the Museum of Other Realities (MOR), a virtual art gallery specialized in featuring immersive work from VR artists around the world. The entire virtual programme will remain available until July 3rd via the MOR application on Steam, Viveport, or Oculus.

Cannes XR Virtual 2D live video stream shot by a virtual cameraman from the MOR, including conferences, pitching sessions and project presentations, will be accessible on the Marché du Film Online. Cannes XR Virtual 2D live video stream will also be available on the Tribeca Film Festival and Kaleidoscope websites.

VeeR 360 Cinema, the selection of 360 cinematic experiences at Cannes XR Virtual, will be showcased on the VeeR VR Video Platform A network of partner Location Based Entertainment (LBE) in several major cities in the United States, China and France will offer access to Cannes XR Virtual to journalists and guests who do not have a VR headset.

“The MOR is a perfect place to host an ambitious and stylistically challenging event like Cannes XR” says Robin Stethem, Cofounder of the Museum of Other Realities. “Creating a virtual venue that can host numerous showcases, VR arcades, 360 cinemas and networking spaces where some of the finest global digital players can meet and interact is what we love to do. The MOR is a place to connect, share, and experience virtual reality art with others, and so we hope everyone who is interested in XR creation will join us for the virtual edition of Cannes XR.”

Cannes XR Virtual will also team up with major key players in the immersive industry to put together a solid and diverse program featuring the latest creative works and technologies within the VR ecosystem.

ESSENTIAL EVENT

For its 2020 edition, the Marché du Film – Festival de Cannes’ XR program dedicated to virtual and augmented reality becomes CANNES XR VIRTUAL from June 24 to 26. This 3-day event will be entirely dedicated to players from the creative industries who use virtual and augmented reality technologies.

This unique edition will take place within the framework of the Marché du Film Online, an online market to be held from June 22 to 26. For this occasion, the Marché du Film – Festival de Cannes teams up with major key players from the immersive industry. While the MOR (Museum of Other Realities) will provide its entire virtual art gallery for the whole Cannes XR Virtual program, Tribeca Film Festival will present a selection of interactive works including six world, international, European or online premieres. VeeR VR et Positron will present a selection of XR and 360° pieces with two prizes for the winner. Kaléidoscope teams up with Cannes XR to promote works in development.

Cannes XR Virtual’s objective is to allow artists and producers in the XR industry to continue to develop their projects, and present their works despite the sanitary crisis. In total more than 55 XR pieces will be presented between projects in development and world previews.

“During this very peculiar time, the Marché du Film is more than determined to highlight the XR industry and to foster links between artists and potential investors to support creation in all its richness and diversity. We are very proud to partner with these leading partners in the XR sector.” Jérôme Paillard, Executive director of the Marché du Film

The Tribeca Film Festival, presented by AT&T, continues its long-time partnership with the Marché du Film and Cannes XR as it brings its acclaimed immersive programming online. A custom virtual showcase of XR projects curated by Tribeca will make its exclusive debut for a three-day exhibition. The line-up is curated from Tribeca Immersive’s 2020 programming, and includes select World Premieres which were intended to debut earlier this year, prior to the postponement of the 19th annual Tribeca Film Festival.

“We’re thrilled to be able to present selections from the 2020 Tribeca Virtual Arcade at Cannes XR. We are turning towards innovation as a solution in these uncertain times. While we continue to explore the future of physical exhibition, this is an exciting moment to share our immersive curation with an expanded global audience, and Cannes is the perfect partner to help us to accomplish this,” says Loren Hammonds, Senior Programmer, Film & Immersive.

Curated in association with Kaleidoscope, the Cannes XR Development Showcase is an opportunity for virtual and augmented reality titles in-development to be pitched, showcased and benefit from pre-arranged 1:1 meetings with our Decision Makers composed by emblematic industry leaders, co-producers, distributors and curators of the XR entertainment space.

Todd Shaiman – Head of Immersive Arts at Google, Colum Slevin – Head of Media, ARVR Experiences at Facebook, Ishita Kapur – Director, Mixed Reality Content and Partnerships at Microsoft, Jingshu Chen – Co-Founder at VeeR VR, Jake Sally – Head of Development at RYOT / Verizon, and Sarah Vick – Executive Producer at Intel Studios have already confirmed their participation as a Decision Maker at Cannes XR Virtual. The selected elements of the online programme will be live streamed to Kaleidoscope’s website alongside the official Cannes XR channels.

“This is the second year in a row that we collaborate with Cannes XR, and we are very proud that in 2020 our role within this prestigious event has grown” says René J. Pinnell, CEO and co-founder of Kaleidoscope. “When the COVID-19 crisis struck the market we knew we needed to react and help creators to stand on their feet again. We also offered to step in with our production expertise to make XR online gatherings attractive and socially relevant. I believe that events like Cannes XR are crucial hotspots on the global map of independent immersive creation, and play a major role in building a system of support for digital artists.”

VeeR, a leading VR entertainment platform available worldwide, will curate an innovative program, VeeR 360 Cinema. VeeR invites artistes worldwide to submit work to its inaugural VeeR 360 Cinema at Cannes XR Virtual – the Call for Projects is now open via Kaleidoscope. The selected 360 VR films will be showcased during Cannes XR Virtual at the Museum of Other Realities and via VeeR VR Video Platform for 5 days.

The winner will be presented with the VeeR Future Award and will be awarded with a cash bonus and a Premium Distribution Package worth value of 10,000 USD which includes global marketing campaign, online & LBE distribution and Chinese localization. The voluntarily participated LBE showcase will be held at VeeR ZeroSpace for 2 weeks in China, which is aimed to bring VR projects and teams to investors and media.

“It’s our great pleasure to collaborate with Cannes XR this year. During the time when COVID-19 has casted huge shadows on the immersive industry, VeeR managed to help a group of 360 filmmakers monetize their works. We are happy to share VeeR’s production strategy and distribution model to the 360 community”, says Jingshu Chen, Co-founder of VeeR, “Together with Cannes XR, we aim to find more ways to support immersive content creators, to push the limit of 360 content. With the development of 5G network in China, VR is growing faster than ever and there’s great demand for premium VR content in Chinese market. More investors start to show interests in cinematic VR content. Therefore, apart from the Online Showcase, we have also planned a LBE Showcase in China. In doing this, we hope to connect selected projects with potential investors and collaborators.”

Cannes XR Virtual will be accessible to industry professionals registered with the Marché du Film Online. Accreditations for the Marché du Film Online will open May 12 at an early bird rate of €95 until May 29 and €195 normal rate after that. Cannes XR Virtual will be open to users with a VR headset at the Museum of Other Realities (MOR). Cannes XR Virtual 2D live video stream will also be available on the Tribeca Film Festival and Kaleidoscope websites. The VeeR 360 Cinema program will be available as well on the VeeR VR Video Platform.

Write a Reply or Comment

Your email address will not be published. Required fields are marked *

Highlights



National Education Policy: Game Changer

18 Must-See Films at Venice 2020

Ayushmann Turns Athlete

Indian Trio in Venice

Blockchain: The Future is Now

Not right time to open cinema halls: Ravi Kottarakara

Meet, ERICA. AI Actor in a SCI-FI Film

Vidya Balan Set to Shine as Shakuntala Devi

Straight Answers From Alexander Shulgin

Content is king for Saregama’s Yoodlee

Nuggets From Animation Thought Leaders

NYIFF Takes Virtual Route

From The Heart Of Disney

New Model of Filmmaking in India

My Journey: How I Did It

Animation in the Age of Art & Tech

Gaurav Banerjee: Star Unveiled

FDI cap of 26% for News Aggregators Under Consideration

The Changemaker

COVID-19 has Accelerated Digital Shift Towards Across Sectors

No Business as Usual for Film Industry

What’s Wrong With our News Media Today ?

The Fire Inside Regina

Gaming Industry Braves Covid

Disney +Hotstar Leads the Disruption

Taapsee’s takes on OTT, Nepotism & Covid

Oscar Invites QUBE’s Senthil Kumar to be its Member at Large

What’s New Search Engine Neeva Can Do That Google Cannot?

The New Oscar Award Date April 25, 2021

India to Offer Incentive Package for Film Shoots and Co-Production

Strings of Genius

A Ray That Still Lights The Way

Best of the Cannes Official Selection 2020 Films

Most Awaited Films of India

56 Films: Cannes Reveals 2020 Lineup

The Making of Cannes 2020 Film Selection Process

Cannes Virtual Film Market Extends Earlybird Registration to June 12

Annecy Jury Members

Take a Look at Annecy Competition Lineup

Getting Back to Business, Reveals Media Consumption Pattern

Cannes 2020 to Announce Festival Selection Lineup on June 3

20 Work in Progress Tiltles Unveiled for Goes to Cannes

Annecy VR Works Selections for Digital MIFA Market

Film Bazaar’s Work in Progress Films from India Goes to Cannes Virtual Market

Navigating Virtual Cannes Film Market 2020

Meet the Streamers: HBO Max & Quibi Keynotes at Cannes Virtual Film Market

Dedicated Cannes XR Virtual Edition from June 24-26

Screen Moms; Best Movies to Stream on Mother’s Day

Vijay Deverakonda: The Lovable ‘Rowdy’

Sai Pallavi: Natural Beauty is a Natural Actor Too

Cannes Virtual Film Market Registration Opens May 13

COVID-19: Nuggets from Netflix’s Ted Sarandos on Filming and Safety Protocols

Maitreyi Ramakrishnan is New Sensation in Netflix Original Series Never Have I Ever

The Best Movies of 2001-2019 Not Streaming in OTT Platforms

Best Movies of the New Millennium Streaming Now

Best Movies of the New Millennium Streaming Now

Best Movies of the New Millennium Streaming Now

Best Movies of the New Millennium Streaming Now

Best Movies of the New Millennium Streaming Now

Annecy Unveils Virtual Film Festival and Market in June

Roskino to Host Russian Virtual Digital Content Market from June 8

27 Rishi Kapoor Films to Stream at Home Now

Virtual Nab Show Express will Take Place May 13-14, 2020

51 International Film Festival of India, Goa ( 20 -28 November, 2020)

Films to Watch in 2020

Christopher Nolan Films Tenet in Mumbai

A Call From Uttarakhand For Filmmakers Of The World

FFO Rolls Out Red Carpet For Foreign Filmmakers

INDIA@BERLINALE-Indian Cinema’s Voices Emerging

51st IFFI TO Mark Satyajit Ray’s Centenary Celebrations

Sailing well in Animation Waters

Infusing Life With Dubbing AT VR Films & Studios

Berlinale 2020: India’s Laila Aur Satt Geet Selected for ‘Encounters’ Section

Prateek Vats’ Eeb Allay Ooo! in Berlinale Panaroma

Berlinale Shorts: Ekta Mittal’s ‘Gumnaam Din’ to showcase of pain of separation

Berlinale Talents: Seven Indians Make It to the List

My Salinger Year is the Opening Film at 70th Berlinale

GET READY for EUROPEAN FILM MARKET 2020

BERLIN FILM FESTIVAL 2019 WINNERS

Berlinale Forum Celebrates Golden Jubilee in 2020

Berlinale 2020 Poster Unveiled

British Actor Jeremy Irons Will Be the Jury President of Berlinale 2020

Amit Khanna: The Renaissance Man

Fantastic Friend

THE MEDIA GURU-AMIT KHANNA

STRAIGHT ANSWERS FROM AMIT KHANNA

THE DEFINING DECADE -THE 1990s

10 Achievements of Amit Khanna

Reflections on Amit Khanna

Valuable Moments

India Enchants John Bailey

The Big Bachchan of Bollywood

ETERNAL SUPERSTAR: RAJINIKANTH

IFFI 50 & Fantastic-Lifetime Achievement Award to Isabelle Huppert

INDIA’S FLAGSHIP FILM FESTIVAL TURNS 50

BACK IN BUSINESS WITH A BANG

GET THE BEST OUT OF FILM BAZAAR 2019

Transforming Hollywood from pixels to voxels

Government of India committed to Safeguard IP content: Commerce Secretary

Must do Things at AFM

Why India Attracts Foreign Filmmakers

Architect of AMAZEMENT

Pickle at MIPCOM 2019

INDIAN COMPANIES AT MIPCOM

Super Audio: Licensed to Thrill

Jungle Book Season 3 Ready

Issuance of VPL in India

Editor’s Note: 44th Toronto International Film Festival Pickle Sept 2019 Edition

The OSCAR RACE begins HERE…

Seven Indian Indie Filmmakers To Watch

Indian Cinema Of Today: A Culturally Responsive Artifact

Indie Resurgence

Indian Films At Toronto a Sparkling Quartet

IFFI Matters @ 50

Four Indian Films at the Toronto International Film Festival 2019

India Pavilion at Toronto International Film Market 2019

Made in Afghan Film ‘Hava, Maryam, Ayesha’ To Compete at Venice Festival

Keerthy Suresh: The Mahanati of Mahanati. Best Actress, National Film Award

Uttarakhand Bags National Award for Most Film Friendly State

66th National Film Awards Winners for 2018

Watan Adds Colour to Indian Independence Day

dream hampton and Brie Miranda Bryant to Feature in MIPCOM’S Women in Global Entertainment Lunch 2019

Making a Song and Dance of it

NFDC Invites Applications for Production of Films in Indian Languages; Deadline September 8, 2019

IFFI Calls for Entry for Indian Panorama in 50th Edition

Ease of Filming in India

Come, Film In Inida

Why TikTok wants to invest $1 billion in India?

Priyanka Chopra’s The Sky is Pink Set to Premiere in 2019 Toronto Internaitonal Film Festival’s Gala Section

Gitanjali Rao’s Animation Feature Bombay Rose to open Critics’ Week at Venice International Film Festival

76th Venice International Film Festival to Open With Hirokazu Kore-eda’s ‘The Truth’

Indian Cinema’s Soft Power Misses the Mark in Nirmala Sitharaman’s Maiden Budget Speech

Shahid’s Kabir Singh Becomes Top-Grossing Film of 2019

Finance Minister Proposes FDI Norm Relaxation in Media

Media & Entrtainment as Champion Sector Figures in the Economic Survey 2018-19

Indian Cinema’s Steady Rise on Global Stage

Glimpses of the future

IFFI Marching Towards 50th Edition

Cannes or Netflix? Is Netflix an acceptable remediation for Cannes’ decades-long little regard for Indian Cinema?

Play Small & Live Long Did Wonders for Me

Shooting Locales in India – Daman and Diu

Media Masons

16 Takeaways From FICCI FRAMES

Toronto Festival’s Industry Conference to Focus on Innovation, Emerging Media Landscape and Sustainability

Blockchain in M&E: Future Decoded

Bridging Language Divide

Company



About Us

Contact Us

Connect With Us